Website beoordeling narrativeobservatory.org
The Narrative Observatory @ Harmony Labs
Gegenereerd op April 06 2026 16:10 PM
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The Narrative Observatory @ Harmony Labs
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Description
Purpose-built data infrastructure delivering audience-based insights, narrative analysis, and empirical validation of cultural strategy. Explore.
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| Property | Content |
|---|---|
| title | The Narrative Observatory @ Harmony Labs |
| description | Purpose-built data infrastructure delivering audience-based insights, narrative analysis, and empirical validation of cultural strategy and content across a range of social issues. Explore. |
| url | https://narrativeobservatory.org |
| image | /og/OG-narrative.png |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 1 | 43 | 17 | 0 | 0 |
- [H1] The Narrative Observatory
- [H2] Table of Contents
- [H3] There is no narrative without audience
- [H3] Which audiences do you want to reach?
- [H3] Our audiences contain more than just values. We can understand how, for instance, age, education, and more intersect.
- [H3] We can look at how these 4 audiences distribute in the U.S. by zip code.
- [H3] A narrative is a story pattern that emerges, as audiences create, consume, and share stories.
- [H3] We put thousands of stories in front of actual audiences to understand the narratives they see.
- [H3] 4 Audiences ~ 4 Narratives
- [H3] Narratives by Media Type
- [H3] The first step for an intervention strategy is a narrative goal to guide and inspire the stories we tell.
- [H3] With a target narrative established, we generate hypotheses about the stories most likely to move audiences.
- [H3] From liberatory narrative hypotheses to content
- [H3] What does it mean for a story to “work?”
- [H3] Our model of narrative change starts with audience and ends with stories that can shape the future.
- [H3] Researching and reshaping our relationship with media
- [H3]
- [H3] Solving some of the technical, definitional, and practical challenges bedeviling narrative and cultural strategy
- [H3] Methodology FAQ
- [H3] Many thanks to everyone who makes this work possible. You’re the best!
- [H3] If you’re interested in learning more about the Narrative Observatory and how it might be leveraged for your work.
- [H3] About
- [H3] 01
- [H3] 02
- [H3] 03
- [H3] 04
- [H3] Approach
- [H3] 01
- [H3] 02
- [H3] 03
- [H3] 04
- [H3] Work
- [H3] 01
- [H3] 02
- [H3] News
- [H3] 01
- [H3] 02
- [H3] 03
- [H3] Other
- [H3] 01
- [H3] 02
- [H3] 03
- [H3] 04
- [H3] Email us at hello@harmonylabs.org
- [H3] ©2026 HARMONYLABS
- [H4] The 4 audiences and their core values
- [H4] Values-based audience segmentation is an alternative to segmentation by demographics or political support, with important advantages for narrative and cultural strategy.
- [H4] Target narrative
- [H4] Case study: #DenuclearizationContent briefs for rewriting the story on nukes
- [H4] Nuclear Weapons in Media
- [H4] Nuclear Weapons by Platform
- [H4] Intervention Opportunities
- [H4] Content & Narrative Recommendations
- [H4] How to Reach New Climate Audiences
- [H4] A Home for Every Hero
- [H4] Audiences for Poverty Narratives in the U.S. Media
- [H4] Health Equity Narratives: Strategy Validation
- [H4] A Day In the Life: Poverty & Economic Narratives In the Feed
- [H4] Poverty Narratives: Trends Over Time
- [H4] Funders
- [H4] Partners
- [H4] Friends
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| Ankertekst | Type | samenstelling |
|---|---|---|
| Illustrations by Yoshi Sodeoka | Extern | doFollow |
| Values-Distinct Audiences | Intern | doFollow |
| Narrative Landscaping | Intern | doFollow |
| Strategy Validation | Intern | doFollow |
| Findings Gallery | Intern | doFollow |
| About, Methods, Acknowledgements | Intern | doFollow |
| Shalom Schwartz’s theory of basic human values | Extern | doFollow |
| Or exlore all of them | Intern | doFollow |
| full project report. | Extern | doFollow |
| full report. | Intern | doFollow |
| here | Intern | doFollow |
| here. | Extern | doFollow |
| get in touch. | Extern | doFollow |
| Nielsen | Extern | doFollow |
| Comscore | Extern | doFollow |
| Peakmetrics | Extern | doFollow |
| Gates Foundation | Extern | doFollow |
| Earth Alliance | Extern | doFollow |
| John D. and Catherine T. MacArthur Foundation | Extern | doFollow |
| Open Society Foundations | Extern | doFollow |
| Pop Culture Collaborative | Extern | doFollow |
| Robert Wood Johnson Foundation | Extern | doFollow |
| TVEyes | Extern | doFollow |
| A—B Partners | Extern | doFollow |
| Brown-Lifespan Center for Digital Health | Extern | doFollow |
| Caring Across Generations | Extern | doFollow |
| Civiqs | Extern | doFollow |
| Cultural Engagement Lab | Extern | doFollow |
| Define American | Extern | doFollow |
| Equis Labs | Extern | doFollow |
| FrameWorks Institute | Extern | doFollow |
| GrowProgress | Extern | doFollow |
| Gutsy Media | Extern | doFollow |
| Jim Joseph Foundation | Extern | doFollow |
| Jumpslide | Extern | doFollow |
| Liberation Ventures | Extern | doFollow |
| Murmuration | Extern | doFollow |
| Narrative Initiative | Extern | doFollow |
| The Norman Lear Center at USC Annenberg School | Extern | doFollow |
| Nuclear Threat Initiative | Extern | doFollow |
| Olson Zaltman | Extern | doFollow |
| Pedro Sanches & WIP.LLC | Extern | doFollow |
| Purpose Labs | Extern | doFollow |
| RaceForward | Extern | doFollow |
| Shift Collective | Extern | doFollow |
| Story Strategy Group | Extern | doFollow |
| United We Dream | Extern | doFollow |
| Worthy Strategy Group | Extern | doFollow |
| Yougov | Extern | doFollow |
| Story | Extern | doFollow |
| Values | Extern | doFollow |
| Team | Extern | doFollow |
| Funders | Extern | doFollow |
| Science | Extern | doFollow |
| Data | Extern | doFollow |
| Creativity | Extern | doFollow |
| FAQ | Extern | doFollow |
| Narrative Observatory | Extern | doFollow |
| All Projects | Extern | doFollow |
| Blog | Extern | doFollow |
| Press | Extern | doFollow |
| Events | Extern | doFollow |
| Careers | Extern | doFollow |
| Contact Us | Extern | doFollow |
| Donate | Extern | doFollow |
| Legal | Extern | doFollow |
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Keywords Cloud
how content people narratives narrative audiences audience from media data
Keywords Consistentie
| Keyword | Content | Title | Keywords | Description | Headings |
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| narrative | 38 |  |
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| audiences | 29 | |
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| media | 28 | |
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| data | 24 | |
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| how | 21 | |
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