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The Narrative Observatory @ Harmony Labs
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The Narrative Observatory @ Harmony Labs
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Description
Purpose-built data infrastructure delivering audience-based insights, narrative analysis, and empirical validation of cultural strategy. Explore.
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| Proprieta | Contenuto |
|---|---|
| title | The Narrative Observatory @ Harmony Labs |
| description | Purpose-built data infrastructure delivering audience-based insights, narrative analysis, and empirical validation of cultural strategy and content across a range of social issues. Explore. |
| url | https://narrativeobservatory.org |
| image | /og/OG-narrative.png |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 1 | 43 | 17 | 0 | 0 |
- [H1] The Narrative Observatory
- [H2] Table of Contents
- [H3] There is no narrative without audience
- [H3] Which audiences do you want to reach?
- [H3] Our audiences contain more than just values. We can understand how, for instance, age, education, and more intersect.
- [H3] We can look at how these 4 audiences distribute in the U.S. by zip code.
- [H3] A narrative is a story pattern that emerges, as audiences create, consume, and share stories.
- [H3] We put thousands of stories in front of actual audiences to understand the narratives they see.
- [H3] 4 Audiences ~ 4 Narratives
- [H3] Narratives by Media Type
- [H3] The first step for an intervention strategy is a narrative goal to guide and inspire the stories we tell.
- [H3] With a target narrative established, we generate hypotheses about the stories most likely to move audiences.
- [H3] From liberatory narrative hypotheses to content
- [H3] What does it mean for a story to “work?”
- [H3] Our model of narrative change starts with audience and ends with stories that can shape the future.
- [H3] Researching and reshaping our relationship with media
- [H3]
- [H3] Solving some of the technical, definitional, and practical challenges bedeviling narrative and cultural strategy
- [H3] Methodology FAQ
- [H3] Many thanks to everyone who makes this work possible. You’re the best!
- [H3] If you’re interested in learning more about the Narrative Observatory and how it might be leveraged for your work.
- [H3] About
- [H3] 01
- [H3] 02
- [H3] 03
- [H3] 04
- [H3] Approach
- [H3] 01
- [H3] 02
- [H3] 03
- [H3] 04
- [H3] Work
- [H3] 01
- [H3] 02
- [H3] News
- [H3] 01
- [H3] 02
- [H3] 03
- [H3] Other
- [H3] 01
- [H3] 02
- [H3] 03
- [H3] 04
- [H3] Email us at hello@harmonylabs.org
- [H3] ©2026 HARMONYLABS
- [H4] The 4 audiences and their core values
- [H4] Values-based audience segmentation is an alternative to segmentation by demographics or political support, with important advantages for narrative and cultural strategy.
- [H4] Target narrative
- [H4] Case study: #DenuclearizationContent briefs for rewriting the story on nukes
- [H4] Nuclear Weapons in Media
- [H4] Nuclear Weapons by Platform
- [H4] Intervention Opportunities
- [H4] Content & Narrative Recommendations
- [H4] How to Reach New Climate Audiences
- [H4] A Home for Every Hero
- [H4] Audiences for Poverty Narratives in the U.S. Media
- [H4] Health Equity Narratives: Strategy Validation
- [H4] A Day In the Life: Poverty & Economic Narratives In the Feed
- [H4] Poverty Narratives: Trends Over Time
- [H4] Funders
- [H4] Partners
- [H4] Friends
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| Anchor | Type | Juice |
|---|---|---|
| Illustrations by Yoshi Sodeoka | Externo | Passing Juice |
| Values-Distinct Audiences | Interno | Passing Juice |
| Narrative Landscaping | Interno | Passing Juice |
| Strategy Validation | Interno | Passing Juice |
| Findings Gallery | Interno | Passing Juice |
| About, Methods, Acknowledgements | Interno | Passing Juice |
| Shalom Schwartz’s theory of basic human values | Externo | Passing Juice |
| Or exlore all of them | Interno | Passing Juice |
| full project report. | Externo | Passing Juice |
| full report. | Interno | Passing Juice |
| here | Interno | Passing Juice |
| here. | Externo | Passing Juice |
| get in touch. | Externo | Passing Juice |
| Nielsen | Externo | Passing Juice |
| Comscore | Externo | Passing Juice |
| Peakmetrics | Externo | Passing Juice |
| Gates Foundation | Externo | Passing Juice |
| Earth Alliance | Externo | Passing Juice |
| John D. and Catherine T. MacArthur Foundation | Externo | Passing Juice |
| Open Society Foundations | Externo | Passing Juice |
| Pop Culture Collaborative | Externo | Passing Juice |
| Robert Wood Johnson Foundation | Externo | Passing Juice |
| TVEyes | Externo | Passing Juice |
| A—B Partners | Externo | Passing Juice |
| Brown-Lifespan Center for Digital Health | Externo | Passing Juice |
| Caring Across Generations | Externo | Passing Juice |
| Civiqs | Externo | Passing Juice |
| Cultural Engagement Lab | Externo | Passing Juice |
| Define American | Externo | Passing Juice |
| Equis Labs | Externo | Passing Juice |
| FrameWorks Institute | Externo | Passing Juice |
| GrowProgress | Externo | Passing Juice |
| Gutsy Media | Externo | Passing Juice |
| Jim Joseph Foundation | Externo | Passing Juice |
| Jumpslide | Externo | Passing Juice |
| Liberation Ventures | Externo | Passing Juice |
| Murmuration | Externo | Passing Juice |
| Narrative Initiative | Externo | Passing Juice |
| The Norman Lear Center at USC Annenberg School | Externo | Passing Juice |
| Nuclear Threat Initiative | Externo | Passing Juice |
| Olson Zaltman | Externo | Passing Juice |
| Pedro Sanches & WIP.LLC | Externo | Passing Juice |
| Purpose Labs | Externo | Passing Juice |
| RaceForward | Externo | Passing Juice |
| Shift Collective | Externo | Passing Juice |
| Story Strategy Group | Externo | Passing Juice |
| United We Dream | Externo | Passing Juice |
| Worthy Strategy Group | Externo | Passing Juice |
| Yougov | Externo | Passing Juice |
| Story | Externo | Passing Juice |
| Values | Externo | Passing Juice |
| Team | Externo | Passing Juice |
| Funders | Externo | Passing Juice |
| Science | Externo | Passing Juice |
| Data | Externo | Passing Juice |
| Creativity | Externo | Passing Juice |
| FAQ | Externo | Passing Juice |
| Narrative Observatory | Externo | Passing Juice |
| All Projects | Externo | Passing Juice |
| Blog | Externo | Passing Juice |
| Press | Externo | Passing Juice |
| Events | Externo | Passing Juice |
| Careers | Externo | Passing Juice |
| Contact Us | Externo | Passing Juice |
| Donate | Externo | Passing Juice |
| Legal | Externo | Passing Juice |
SEO Keywords
Keywords Cloud
from people how data audiences content narratives narrative audience media
Consistenza Keywords
| Keyword | Contenuto | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| narrative | 38 |  |
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| audiences | 29 | |
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| media | 28 | |
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| data | 24 | |
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| how | 21 | |
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