narrativeobservatory.org

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The Narrative Observatory @ Harmony Labs

 Genereret April 06 2026 16:10 PM

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The Narrative Observatory @ Harmony Labs

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Beskrivelse

Purpose-built data infrastructure delivering audience-based insights, narrative analysis, and empirical validation of cultural strategy. Explore.

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Egenskab Indhold
title The Narrative Observatory @ Harmony Labs
description Purpose-built data infrastructure delivering audience-based insights, narrative analysis, and empirical validation of cultural strategy and content across a range of social issues. Explore.
url https://narrativeobservatory.org
image /og/OG-narrative.png

Overskrifter

H1 H2 H3 H4 H5 H6
1 1 43 17 0 0
  • [H1] The Narrative Observatory
  • [H2] Table of Contents
  • [H3] There is no narrative without audience
  • [H3] Which audiences do you want to reach?
  • [H3] Our audiences contain more than just values. We can understand how, for instance, age, education, and more intersect.
  • [H3] We can look at how these 4 audiences distribute in the U.S. by zip code.
  • [H3] A narrative is a story pattern that emerges, as audiences create, consume, and share stories.
  • [H3] We put thousands of stories in front of actual audiences to understand the narratives they see.
  • [H3] 4 Audiences ~ 4 Narratives
  • [H3] Narratives by Media Type
  • [H3] The first step for an intervention strategy is a narrative goal to guide and inspire the stories we tell.
  • [H3] With a target narrative established, we generate hypotheses about the stories most likely to move audiences.
  • [H3] From liberatory narrative hypotheses to content
  • [H3] What does it mean for a story to “work?”
  • [H3] Our model of narrative change starts with audience and ends with stories that can shape the future.
  • [H3] Researching and reshaping our relationship with media
  • [H3]
  • [H3] Solving some of the technical, definitional, and practical challenges bedeviling narrative and cultural strategy
  • [H3] Methodology FAQ
  • [H3] Many thanks to everyone who makes this work possible. You’re the best!
  • [H3] If you’re interested in learning more about the Narrative Observatory and how it might be leveraged for your work.
  • [H3] About
  • [H3] 01
  • [H3] 02
  • [H3] 03
  • [H3] 04
  • [H3] Approach
  • [H3] 01
  • [H3] 02
  • [H3] 03
  • [H3] 04
  • [H3] Work
  • [H3] 01
  • [H3] 02
  • [H3] News
  • [H3] 01
  • [H3] 02
  • [H3] 03
  • [H3] Other
  • [H3] 01
  • [H3] 02
  • [H3] 03
  • [H3] 04
  • [H3] Email us at hello@harmonylabs.org
  • [H3] ©2026 HARMONYLABS
  • [H4] The 4 audiences and their core values
  • [H4] Values-based audience segmentation is an alternative to segmentation by demographics or political support, with important advantages for narrative and cultural strategy.
  • [H4] Target narrative
  • [H4] Case study: #DenuclearizationContent briefs for rewriting the story on nukes
  • [H4] Nuclear Weapons in Media
  • [H4] Nuclear Weapons by Platform
  • [H4] Intervention Opportunities
  • [H4] Content & Narrative Recommendations
  • [H4] How to Reach New Climate Audiences
  • [H4] A Home for Every Hero
  • [H4] Audiences for Poverty Narratives in the U.S. Media
  • [H4] Health Equity Narratives: Strategy Validation
  • [H4] A Day In the Life: Poverty & Economic Narratives In the Feed
  • [H4] Poverty Narratives: Trends Over Time
  • [H4] Funders
  • [H4] Partners
  • [H4] Friends

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Illustrations by Yoshi Sodeoka Ekstern Sender Juice
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Strategy Validation Intern Sender Juice
Findings Gallery Intern Sender Juice
About, Methods, Acknowledgements Intern Sender Juice
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Or exlore all of them Intern Sender Juice
full project report. Ekstern Sender Juice
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here Intern Sender Juice
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data people how narrative audiences narratives from content media audience

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Nøgleord Indhold Titel Nøgleord Beskrivelse Overskrifter
narrative 38
audiences 29
media 28
data 24
how 21

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