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The latest Marketing, Advertising, Digital & Media news | The Drum

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The latest Marketing, Advertising, Digital & Media news | The Drum

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The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.

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url http://www.thedrum.com
site_name The Drum
description The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.
image https://static-thedrum.s3.eu-west-1.amazonaws.com/assets/seo/the_drum.jpg
title The latest Marketing, Advertising, Digital & Media news
type object

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  • [H3] From our columnists
  • [H3] Latest creative work
  • [H3] B2B
  • [H3] Subscriber-only
  • [H3] Partner insights
  • [H3] Marketing
  • [H3] Agencies
  • [H3] Creativity
  • [H3] Media
  • [H3] The Drum TV
  • [H3] Tomorrow’s media, today
  • [H3] Rory Sutherland: Predictions for 2026
  • [H3] Sian Conway-Wood on consumer behavior in 2026
  • [H3] How brands can win at the World Cup
  • [H3] Tech
  • [H3] Open Mic
  • [H3] The Drum Recommends
  • [H3] The Responsible Marketing Hub
  • [H4] Sign up for your Daily Dose of Marketing Insights
  • [H4] Web Summit
  • [H4] Predictions 2026
  • [H4] Predictions 2026
  • [H4] Predictions 2026

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Anchor Typ Juice
Skip to content Interna Passing Juice
Agencies Interna Passing Juice
How Dubai’s advertising agencies are responding to crisis in the Middle East Interna Passing Juice
As WPP reinvents itself (again), its networks dominate World Creative Rankings (again) Interna Passing Juice
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Mark Ritson: WPP cannot be both a branded house and a house of brands Interna Passing Juice
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‘It’s never an easy time when the whole industry shifts’: Debbi Vandeven’s creative ambition for VML Interna Passing Juice
Nextdoor co-founder Sarah Leary on putting community at the center of marketing Interna Passing Juice
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Want to boost your World Creative Ranking? Enter The Drum Awards for Marketing now Interna Passing Juice
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From nightclubs to locker rooms: Sephora’s Celessa Baker on its push into women’s basketball Interna Passing Juice
One last reset? Cindy Rose on her plan to transform WPP within 18 months Interna Passing Juice
Outcome-pricing & global client leaders: The footnotes you missed in WPP’s strategy update Interna Passing Juice
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Tesco launches new brand platform, ‘Need anything from Tesco?’ Interna Passing Juice
Ad of the Day Interna Passing Juice
Ad of the Day: Super Noodles returns to TV after 7 years with chaotic spot Interna Passing Juice
As VML’s Jon Cook takes on WPP Creative CEO role, read his memo to staff Interna Passing Juice
The Big Interview Interna Passing Juice
Buyer’s Guides Interna Passing Juice
B2B Interna Passing Juice
AI Marketing Pulse Interna Passing Juice
Commerce Media Interna Passing Juice
World’s Best Ads of All Time Interna Passing Juice
Best Out-of-Home Ads Ever Interna Passing Juice
The Rebel 50 Interna Passing Juice
World Creative Rankings Interna Passing Juice
Ad of the Day Interna Passing Juice
The Drum TV Interna Passing Juice
Ones to Watch Interna Passing Juice
World Creative Rankings 2026 Interna Passing Juice
World Creative Rankings Interna Passing Juice
It doesn’t exist any more, but FCB New York is the world’s most awarded agency (again) Interna Passing Juice
World Creative Rankings 2026: Serviceplan’s Javier Granados named most-awarded copywriter Interna Passing Juice
From our columnists Interna Passing Juice
Latest creative work Interna Passing Juice
Garnier ‘The Signature’ by Publicis Conseil Interna Passing Juice
TK Maxx ‘Every Day Can Be Iconic with a TK Maxx Deal’ by Wieden+Kennedy London Interna Passing Juice
Adidas ‘The Original Icon – Superstar’ Interna Passing Juice
Commerce Media Interna Passing Juice
Artificial Intelligence Interna Passing Juice
Nick Larkins: The night OpenClaw booked my dinner reservation (and why retail media should take note) Interna Passing Juice
Kiri Masters: It’s time to air retail media’s dirty laundry Interna Passing Juice
Judge of the Day: Marketing needs to talk business, says Katie Jackson Interna Passing Juice
B2B Interna Passing Juice
Five lessons for B2B marketers from IAA Talks 2026 Interna Passing Juice
Is ‘good enough’ killing your ABM ROI? Interna Passing Juice
Organic social media isn’t failing – low-value output is Interna Passing Juice
Reuben Webb: The emotional side effects of AI have kicked in Interna Passing Juice
Spectacle is easy, measurable growth is hard – live marketing has to deliver both Interna Passing Juice
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Mergers and Acquisitions Interna Passing Juice
Dentsu’s stalled exit leaves it with two options: Refocus or reinvent Interna Passing Juice
Agency life after holdcos: Ajaz Ahmed and Tiffany Rolfe in conversation Interna Passing Juice
My Creative Career Interna Passing Juice
Gabriel Schmitt on agency heritage, reinvention and leading Grey into its next chapter Interna Passing Juice
Media Planning and Buying Interna Passing Juice
Ad revenues grew 8.8% in 2025 as analysts grapple with ‘the era of AI advertising’ Interna Passing Juice
Future fans: sport in an era of screentime scrutiny Interna Passing Juice
How streaming + sports fan engagement = an ROI touchdown Interna Passing Juice
Fashion is how cult status is built. Sport is where it scales Interna Passing Juice
Partner insights Interna Passing Juice
Curated.Media Interna Passing Juice
Programmatic lost its way – but agencies are now taking back control Interna Passing Juice
Wurl Interna Passing Juice
Vistar Media Interna Passing Juice
Digital OOH overtakes CTV as a growth priority for UK marketers Interna Passing Juice
Sparks Interna Passing Juice
Awards Case Studies Interna Passing Juice
How Nippon turned matcha from wellness trend into daily ritual Interna Passing Juice
How Comcast Business redefined golf experience with a tech-driven game Interna Passing Juice
Why SCAD’s immersive brand story redefined campus recruitment Interna Passing Juice
How Singapore Tourism Board revitalized Orchard Road with a creative festival Interna Passing Juice
Marketing Interna Passing Juice
Advertising Effectiveness Interna Passing Juice
Gucci’s AI experiment tests luxury’s grip on brand control Interna Passing Juice
Gordon Young to CMOs: AI’s ‘suddenly’ phase demands action Interna Passing Juice
Judge of the Day: Agility without dilution, says Sebnem Uner Sahbaz Interna Passing Juice
Why you’re no longer marketing to a person, but to an ‘assemblage’ Interna Passing Juice
Agency Performance Interna Passing Juice
Why no one can fix the broken marketing funnel alone Interna Passing Juice
Gen Z: fractured, fluid, and flexible Interna Passing Juice
Agency Culture Interna Passing Juice
Ad of the Day: Clash Royale marks 10 years with fan-fueled film Interna Passing Juice
Nothing takes on ‘sea of sameness’ in consumer tech with nostalgic pink phone launch Interna Passing Juice
Media Interna Passing Juice
OOH Interna Passing Juice
Media Measurement Interna Passing Juice
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News Horizons Interna Passing Juice
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Social Media Interna Passing Juice
Dr Christopher Ferguson: Social media regulation being shaped by fear, not evidence Interna Passing Juice
Judge of the Day: Why Jason O’Toole says commerce media must operate as one system Interna Passing Juice
The Drum TV Interna Passing Juice
Tech Interna Passing Juice
£14.5m Reddit fine is a turning point for platform trust – one it must take seriously Interna Passing Juice
Former Google and SpaceX exec Dex Hunter-Torricke on how marketers survive AI Interna Passing Juice
OpenClaw, operational AI and the SaaS stress test Interna Passing Juice
Tom Goodwin: How social media stopped being social Interna Passing Juice
Judge of the Day: Mascha Driessen on making AI-driven experiences feel human Interna Passing Juice
Open Mic Interna Passing Juice
Two Circles Interna Passing Juice
Material Interna Passing Juice
TOML Collective Interna Passing Juice
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Luxid Interna Passing Juice
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