thedrum.com

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The latest Marketing, Advertising, Digital & Media news | The Drum

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The latest Marketing, Advertising, Digital & Media news | The Drum

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The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.

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Proprieta Contenuto
url http://www.thedrum.com
site_name The Drum
description The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges facing the industries, and the latest jobs.
image https://static-thedrum.s3.eu-west-1.amazonaws.com/assets/seo/the_drum.jpg
title The latest Marketing, Advertising, Digital & Media news
type object

Headings

H1 H2 H3 H4 H5 H6
0 0 18 5 0 0
  • [H3] From our columnists
  • [H3] Latest creative work
  • [H3] B2B
  • [H3] Subscriber-only
  • [H3] Partner insights
  • [H3] Marketing
  • [H3] Agencies
  • [H3] Creativity
  • [H3] Media
  • [H3] The Drum TV
  • [H3] Tomorrow’s media, today
  • [H3] Rory Sutherland: Predictions for 2026
  • [H3] Sian Conway-Wood on consumer behavior in 2026
  • [H3] How brands can win at the World Cup
  • [H3] Tech
  • [H3] Open Mic
  • [H3] The Drum Recommends
  • [H3] The Responsible Marketing Hub
  • [H4] Sign up for your Daily Dose of Marketing Insights
  • [H4] Web Summit
  • [H4] Predictions 2026
  • [H4] Predictions 2026
  • [H4] Predictions 2026

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Anchor Type Juice
Skip to content Interno Passing Juice
Agencies Interno Passing Juice
How Dubai’s advertising agencies are responding to crisis in the Middle East Interno Passing Juice
As WPP reinvents itself (again), its networks dominate World Creative Rankings (again) Interno Passing Juice
Agency Models Interno Passing Juice
Mark Ritson: WPP cannot be both a branded house and a house of brands Interno Passing Juice
Commerce Media Interno Passing Juice
Kiri Masters: 
Amazon is giving away Rufus ads for free (for now) Interno Passing Juice
Brand Strategy Interno Passing Juice
BrewDog purchased by Tilray: timeline of a controversial brand Interno Passing Juice
The Big Interview Interno Passing Juice
‘It’s never an easy time when the whole industry shifts’: Debbi Vandeven’s creative ambition for VML Interno Passing Juice
Nextdoor co-founder Sarah Leary on putting community at the center of marketing Interno Passing Juice
The Drum Awards Interno Passing Juice
Want to boost your World Creative Ranking? Enter The Drum Awards for Marketing now Interno Passing Juice
Sports Marketing Interno Passing Juice
From nightclubs to locker rooms: Sephora’s Celessa Baker on its push into women’s basketball Interno Passing Juice
One last reset? Cindy Rose on her plan to transform WPP within 18 months Interno Passing Juice
Outcome-pricing & global client leaders: The footnotes you missed in WPP’s strategy update Interno Passing Juice
Creative Work Interno Passing Juice
Tesco launches new brand platform, ‘Need anything from Tesco?’ Interno Passing Juice
Ad of the Day Interno Passing Juice
Ad of the Day: Super Noodles returns to TV after 7 years with chaotic spot Interno Passing Juice
As VML’s Jon Cook takes on WPP Creative CEO role, read his memo to staff Interno Passing Juice
The Big Interview Interno Passing Juice
Buyer’s Guides Interno Passing Juice
B2B Interno Passing Juice
AI Marketing Pulse Interno Passing Juice
Commerce Media Interno Passing Juice
World’s Best Ads of All Time Interno Passing Juice
Best Out-of-Home Ads Ever Interno Passing Juice
The Rebel 50 Interno Passing Juice
World Creative Rankings Interno Passing Juice
Ad of the Day Interno Passing Juice
The Drum TV Interno Passing Juice
Ones to Watch Interno Passing Juice
World Creative Rankings 2026 Interno Passing Juice
World Creative Rankings Interno Passing Juice
It doesn’t exist any more, but FCB New York is the world’s most awarded agency (again) Interno Passing Juice
World Creative Rankings 2026: Serviceplan’s Javier Granados named most-awarded copywriter Interno Passing Juice
From our columnists Interno Passing Juice
Latest creative work Interno Passing Juice
Garnier ‘The Signature’ by Publicis Conseil Interno Passing Juice
TK Maxx ‘Every Day Can Be Iconic with a TK Maxx Deal’ by Wieden+Kennedy London Interno Passing Juice
Adidas ‘The Original Icon – Superstar’ Interno Passing Juice
Commerce Media Interno Passing Juice
Artificial Intelligence Interno Passing Juice
Nick Larkins: The night OpenClaw booked my dinner reservation (and why retail media should take note) Interno Passing Juice
Kiri Masters: It’s time to air retail media’s dirty laundry Interno Passing Juice
Judge of the Day: Marketing needs to talk business, says Katie Jackson Interno Passing Juice
B2B Interno Passing Juice
Five lessons for B2B marketers from IAA Talks 2026 Interno Passing Juice
Is ‘good enough’ killing your ABM ROI? Interno Passing Juice
Organic social media isn’t failing – low-value output is Interno Passing Juice
Reuben Webb: The emotional side effects of AI have kicked in Interno Passing Juice
Spectacle is easy, measurable growth is hard – live marketing has to deliver both Interno Passing Juice
The internet promised everything – so why are brands flooding back to real life? Interno Passing Juice
Subscriber-only Interno Passing Juice
Mergers and Acquisitions Interno Passing Juice
Dentsu’s stalled exit leaves it with two options: Refocus or reinvent Interno Passing Juice
Agency life after holdcos: Ajaz Ahmed and Tiffany Rolfe in conversation Interno Passing Juice
My Creative Career Interno Passing Juice
Gabriel Schmitt on agency heritage, reinvention and leading Grey into its next chapter Interno Passing Juice
Media Planning and Buying Interno Passing Juice
Ad revenues grew 8.8% in 2025 as analysts grapple with ‘the era of AI advertising’ Interno Passing Juice
Future fans: sport in an era of screentime scrutiny Interno Passing Juice
How streaming + sports fan engagement = an ROI touchdown Interno Passing Juice
Fashion is how cult status is built. Sport is where it scales Interno Passing Juice
Partner insights Interno Passing Juice
Curated.Media Interno Passing Juice
Programmatic lost its way – but agencies are now taking back control Interno Passing Juice
Wurl Interno Passing Juice
Vistar Media Interno Passing Juice
Digital OOH overtakes CTV as a growth priority for UK marketers Interno Passing Juice
Sparks Interno Passing Juice
Awards Case Studies Interno Passing Juice
How Nippon turned matcha from wellness trend into daily ritual Interno Passing Juice
How Comcast Business redefined golf experience with a tech-driven game Interno Passing Juice
Why SCAD’s immersive brand story redefined campus recruitment Interno Passing Juice
How Singapore Tourism Board revitalized Orchard Road with a creative festival Interno Passing Juice
Marketing Interno Passing Juice
Advertising Effectiveness Interno Passing Juice
Gucci’s AI experiment tests luxury’s grip on brand control Interno Passing Juice
Gordon Young to CMOs: AI’s ‘suddenly’ phase demands action Interno Passing Juice
Judge of the Day: Agility without dilution, says Sebnem Uner Sahbaz Interno Passing Juice
Why you’re no longer marketing to a person, but to an ‘assemblage’ Interno Passing Juice
Agency Performance Interno Passing Juice
Why no one can fix the broken marketing funnel alone Interno Passing Juice
Gen Z: fractured, fluid, and flexible Interno Passing Juice
Agency Culture Interno Passing Juice
Ad of the Day: Clash Royale marks 10 years with fan-fueled film Interno Passing Juice
Nothing takes on ‘sea of sameness’ in consumer tech with nostalgic pink phone launch Interno Passing Juice
Media Interno Passing Juice
OOH Interno Passing Juice
Media Measurement Interno Passing Juice
The new standard for media accountability Interno Passing Juice
News Horizons Interno Passing Juice
How publishers can navigate the ‘Great Platform Reset’ Interno Passing Juice
We still use our TVs for live broadcast more than anything else (for now) Interno Passing Juice
Netflix-Warner Bros deal would shift ad power and make measurement the real battleground Interno Passing Juice
Monks turns smartphone notifications into ‘Killer Track’ in French road safety campaign Interno Passing Juice
Social Media Interno Passing Juice
Dr Christopher Ferguson: Social media regulation being shaped by fear, not evidence Interno Passing Juice
Judge of the Day: Why Jason O’Toole says commerce media must operate as one system Interno Passing Juice
The Drum TV Interno Passing Juice
Tech Interno Passing Juice
£14.5m Reddit fine is a turning point for platform trust – one it must take seriously Interno Passing Juice
Former Google and SpaceX exec Dex Hunter-Torricke on how marketers survive AI Interno Passing Juice
OpenClaw, operational AI and the SaaS stress test Interno Passing Juice
Tom Goodwin: How social media stopped being social Interno Passing Juice
Judge of the Day: Mascha Driessen on making AI-driven experiences feel human Interno Passing Juice
Open Mic Interno Passing Juice
Two Circles Interno Passing Juice
Material Interno Passing Juice
TOML Collective Interno Passing Juice
Why smart companies are hiring more in the age of AI Interno Passing Juice
Radish Interno Passing Juice
Luxid Interno Passing Juice
Are we in danger of marketing automation outpacing strategy? Interno Passing Juice
Veridooh Interno Passing Juice
Building a new operating system for the physical advertising world Interno Passing Juice
Perion Interno Passing Juice
Starfish Interno Passing Juice
Reimagining brand experience in the age of intelligent collaboration Interno Passing Juice
The Drum Recommends Interno Passing Juice
A mindset-led approach to World Cup campaigns will pay dividends Interno Passing Juice
We’re entering a golden age of sporting experiences Interno Passing Juice
Creating communal moments takes sports fandom beyond just a sponsorship opportunity Interno Passing Juice
Lifestyle‑led marketing can unlock new audiences for sport Interno Passing Juice
The fan experience is changing, brands must keep up Interno Passing Juice
Science shows how sport can power brand recognition Interno Passing Juice
The Responsible Marketing Hub Interno Passing Juice
Measurement & ROI Interno Passing Juice
Behind Ocado’s ‘fundamental rethink’ of digital marketing amid LHF regulations Interno Passing Juice
2025 was the year marketing reclaimed its value, and 2026 will be about protecting it Interno Passing Juice
Does your brand measure up? 4 key insights from Google’s Measurement Awards Interno Passing Juice
Why Deliveroo is putting incrementality testing back on the menu Interno Passing Juice

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marketing 38
creative 29
media 28
drum 22
how 21

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