searchengineland.com

Evaluation du site searchengineland.com

Search Engine Land - News, Search Engine Optimization (SEO), Pay-Per-Click (PPC)

 Généré le 27 Novembre 2025 20:28

Vieilles statistiques? UPDATE !

Le score est de 46/100

Optimisation du contenu

Titre

Search Engine Land - News, Search Engine Optimization (SEO), Pay-Per-Click (PPC)

Longueur : 80

Idéalement, votre titre devrait contenir entre 10 et 70 caractères (espaces compris). Utilisez cet outil gratuit pour calculer la longueur du texte.

Description

Breaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts.

Longueur : 154

Génial, votre balise META description contient entre 70 et 160 caractères.

Mots-clefs

Très mauvais. Nous n'avons pas trouvé de balise META keywords sur votre page. Utilisez ce générateur gratuit de balises META en ligne pour créer des mots-clés.

Propriétés Open Graph

Bien, cette page profite des balises META Open Graph.

Propriété Contenu
locale en_US
type website
title Search Engine Land
description Breaking news, updates, insights, analysis and guides covering SEO, PPC and all things search from the Search Engine Land team and subject matter experts.
url https://searchengineland.com/
site_name Search Engine Land
image https://searchengineland.com/wp-content/seloads/2022/11/SEL-OG-1920x1080-1.png
image:width 1929
image:height 1080
image:type image/png

Niveaux de titre

H1 H2 H3 H4 H5 H6
1 41 1 0 0 0
  • [H1] Search Engine Land is the most helpful authority on SEO and PPC today.
  • [H2] Is your organic traffic disappearing?
  • [H2] Use content chunking to structure information for better UX, rankings, and AI visibility
  • [H2] Gemini 3 now used for some queries in AI Mode
  • [H2] The truth about byline dates in SEO (and how they really affect visibility)
  • [H2] Indexability: Make sure search engines can actually find and rank you
  • [H2] Google Ads’ Nano Banana Pro AI get rigorously tested
  • [H2] Google Ads overview tab now supports custom views
  • [H2] Google expands custom segments for restricted Display Campaigns
  • [H2] Google Ads search terms report: 5 tips for better results
  • [H2] Beyond SERP visibility: 7 success criteria for organic search in 2026
  • [H2] How AI answers are disrupting publisher revenue and advertising
  • [H2] Want to write for Search Engine Land?
  • [H2] Measuring zero-click search: Visibility-first SEO for AI results
  • [H2] Modern link building is about relationships, not transactions
  • [H2] Entity-first SEO: How to align content with Google’s Knowledge Graph
  • [H2] Google and AI slop are ruining Thanksgiving for food bloggers
  • [H2] AI KPIs: Turning mentions into strategy in the age of LLMs
  • [H2] ChatGPT, Perplexity push deeper into AI shopping
  • [H2] Google Ads MCC takeover attacks are rising – here’s how the phishing scams work
  • [H2] How to make products machine-readable for multimodal AI search
  • [H2] Google Business Profiles adds scheduling and multi-location publishing to Google Posts
  • [H2] Canonicalization and SEO: A guide for 2026
  • [H2] Fast, cheap, or good? The SEO tradeoff you can’t ignore
  • [H2] The proximity paradox: Beating local SEO’s distance bias
  • [H2] How to create answer-first content that AI models actually cite
  • [H2] The true cost of reactive SEO (and how to escape it)
  • [H2] How to dominate video-driven SERPs
  • [H2] Study finds major waste in Google Shopping ads on Black Friday
  • [H2] Study: Why seasonality adjustments keep failing advertisers on Black Friday
  • [H2] Google to auto-link YouTube channels and Google Ads accounts
  • [H2] Google Performance Max gets direct video uploads
  • [H2] ChatGPT adds more images to answers
  • [H2] Google: SEM and SEO will need to coevolve with search since SEO is not dead
  • [H2] SEO vs. PPC vs. AI: The visibility dilemma
  • [H2] 3 GEO experiments you should try this year
  • [H2] Google and Microsoft: How their Performance Max approaches align and diverge
  • [H2] New web standards could redefine how AI models use your content
  • [H2] Dale Olorenshaw speaks about a £15,000 landing page error
  • [H2] The latest jobs in search marketing
  • [H2] Agentic AI and SEO: How autonomous systems redefine search
  • [H2] Google Ads begin surfacing inside AI Mode as tests expand
  • [H3] Google Business Profiles adds scheduling and multi-location publishing to Google Posts

Images

Nous avons trouvé 95 image(s) sur cette page Web.

4 attribut(s) alt sont vides ou manquants. Ajouter un texte alternatif permet aux moteurs de recherche de mieux comprendre le contenu de vos images.

Ratio texte/HTML

Ratio : 6%

le ratio de cette page texte/HTML est au-dessous de 15 pour cent, ce qui signifie que votre site manque de contenu textuel.

Flash

Parfait, aucun contenu FLASH n'a été détecté sur cette page.

Iframe

Dommage, vous avez des Iframes sur vos pages Web, cela signifie que son contenu ne peut pas être indexé par les moteurs de recherche.

Réécriture d'URLs

Mauvais. Vos liens contiennent des chaînes de requête.

Tiret bas dans les URLs

Nous avons détectés des soulignements dans vos URLs. Vous devriez plutôt utiliser des tirets pour optimiser votre référencement.

Liens dans la page

Nous avons trouvé un total de 113 lien(s) dont 0 lien(s) vers des fichiers

Texte d'ancre Type Juice
SEO Interne Passing Juice
Barry Schwartz Interne Passing Juice
Google Interne Passing Juice
Anu Adegbola Interne Passing Juice
Kelsey Libert Interne Passing Juice
Danny Goodwin Interne Passing Juice
PPC Interne Passing Juice
Michael Gale Interne Passing Juice
Content Interne Passing Juice
Use content chunking to structure information for better UX, rankings, and AI visibility Interne Passing Juice
Insight Engine Interne Passing Juice
Gemini 3 now used for some queries in AI Mode Interne Passing Juice
The truth about byline dates in SEO (and how they really affect visibility) Interne Passing Juice
Indexability: Make sure search engines can actually find and rank you Interne Passing Juice
Tanatswa Chingwe Interne Passing Juice
Google Ads’ Nano Banana Pro AI get rigorously tested Interne Passing Juice
Google Ads overview tab now supports custom views Interne Passing Juice
Google expands custom segments for restricted Display Campaigns Interne Passing Juice
Google Ads search terms report: 5 tips for better results Interne Passing Juice
Jyll Saskin Gales Interne Passing Juice
Beyond SERP visibility: 7 success criteria for organic search in 2026 Interne Passing Juice
Nikki Lam Interne Passing Juice
How AI answers are disrupting publisher revenue and advertising Interne Passing Juice
James Allen Interne Passing Juice
Want to write for Search Engine Land? Interne Passing Juice
AI SEO Interne Passing Juice
Measuring zero-click search: Visibility-first SEO for AI results Interne Passing Juice
Curtis Weyant Interne Passing Juice
Link building Interne Passing Juice
Modern link building is about relationships, not transactions Interne Passing Juice
Jolissa Skow Interne Passing Juice
Entity-first SEO: How to align content with Google’s Knowledge Graph Interne Passing Juice
Veruska Anconitano Interne Passing Juice
Google and AI slop are ruining Thanksgiving for food bloggers Interne Passing Juice
Generative Engine Optimization (GEO) Interne Passing Juice
AI KPIs: Turning mentions into strategy in the age of LLMs Interne Passing Juice
Tim Burke Interne Passing Juice
ChatGPT, Perplexity push deeper into AI shopping Interne Passing Juice
Google Ads MCC takeover attacks are rising – here’s how the phishing scams work Interne Passing Juice
How to make products machine-readable for multimodal AI search Interne Passing Juice
Myriam Jessier Interne Passing Juice
Google Business Profiles adds scheduling and multi-location publishing to Google Posts Interne Passing Juice
Canonicalization and SEO: A guide for 2026 Interne Passing Juice
Lauren Busby Interne Passing Juice
Fast, cheap, or good? The SEO tradeoff you can’t ignore Interne Passing Juice
Bruce Clay Interne Passing Juice
Local Interne Passing Juice
The proximity paradox: Beating local SEO’s distance bias Interne Passing Juice
Miriam Ellis Interne Passing Juice
How to create answer-first content that AI models actually cite Interne Passing Juice
The true cost of reactive SEO (and how to escape it) Interne Passing Juice
YouTube Interne Passing Juice
How to dominate video-driven SERPs Interne Passing Juice
Zoe Ashbridge Interne Passing Juice
Study finds major waste in Google Shopping ads on Black Friday Interne Passing Juice
Study: Why seasonality adjustments keep failing advertisers on Black Friday Interne Passing Juice
Google to auto-link YouTube channels and Google Ads accounts Interne Passing Juice
Google Performance Max gets direct video uploads Interne Passing Juice
ChatGPT adds more images to answers Interne Passing Juice
Google: SEM and SEO will need to coevolve with search since SEO is not dead Interne Passing Juice
SEO vs. PPC vs. AI: The visibility dilemma Interne Passing Juice
Marcus Miller Interne Passing Juice
3 GEO experiments you should try this year Interne Passing Juice
Adam Heitzman Interne Passing Juice
Google and Microsoft: How their Performance Max approaches align and diverge Interne Passing Juice
Navah Hopkins Interne Passing Juice
New web standards could redefine how AI models use your content Interne Passing Juice
Gagan Ghotra Interne Passing Juice
Dale Olorenshaw speaks about a £15,000 landing page error Interne Passing Juice
The latest jobs in search marketing Interne Passing Juice
Agentic AI and SEO: How autonomous systems redefine search Interne Passing Juice
Google Ads begin surfacing inside AI Mode as tests expand Interne Passing Juice
2 Interne noFollow
3 Interne noFollow
4 Interne noFollow
5 Interne noFollow
SMX Master Classes (Online) Interne Passing Juice
October SMX Master Classes Interne Passing Juice
SMX Next (Online) Interne Passing Juice
SMX Munich Externe Passing Juice
SMX Paris Externe Passing Juice
SMX Advanced (Boston) Interne Passing Juice
SMX Advanced Europe Externe Passing Juice
SMX London Externe Passing Juice
San Jose Externe Passing Juice
Start my trial Externe Passing Juice
Learn more Interne Passing Juice
Top Plays From 100+ Events That Generated $18M in Pipeline Externe Passing Juice
Beyond Awareness: Putting AEO into Action for AI-Powered Search and Conversion Externe Passing Juice
AI’s Next Leap: How First-Party Data And Governance Unlock Personalization At Scale Externe Passing Juice
See more webinars Interne Passing Juice
Agentic AI, Decoded: A Practical Guide for Marketers Externe Passing Juice
Email Marketing Platforms: A Marketer’s Guide Externe Passing Juice
Generative AI for Content Creation: A Marketer’s Guide Externe Passing Juice
See more intelligence reports Interne Passing Juice
What’s Changing With Consent in AI Externe Passing Juice
See more white papers Interne Passing Juice
Start chatting now! Interne Passing Juice
Platforms Interne Passing Juice
All topics Interne Passing Juice
SearchBot Interne Passing Juice
Search Marketing Expo - SMX Interne Passing Juice
MarTech Externe Passing Juice
Semrush coupon Interne Passing Juice
Semrush offer Interne Passing Juice
About us Interne Passing Juice
Contact Interne Passing Juice
Privacy Interne Passing Juice
Terms Interne Passing Juice
AI policy Externe Passing Juice
Marketing opportunities Externe Passing Juice
Staff Interne Passing Juice
Login Interne Passing Juice

Mots-clefs

Nuage de mots-clefs

google ppc content engine nov how anu search ads seo

Cohérence des mots-clefs

Mot-clef Contenu Titre Mots-clefs Description Niveaux de titre
seo 63
nov 40
google 37
how 34
search 31

Ergonomie

Url

Domaine : searchengineland.com

Longueur : 20

Favicon

Génial, votre site web dispose d'un favicon.

Imprimabilité

Aucun style CSS pour optimiser l'impression n'a pu être trouvé.

Langue

Bien. Votre langue est : en.

Dublin Core

Cette page ne profite pas des métadonnées Dublin Core.

Document

Doctype

HTML 5

Encodage

Parfait. Votre charset est UTF-8.

Validité W3C

Erreurs : 0

Avertissements : 0

E-mail confidentialité

Attention! Au moins une adresse e-mail a été trouvée en texte clair. Utilisez une protection anti-spam gratuite pour cacher vos e-mails aux spammeurs.

HTML obsolètes

Génial! Nous n'avons pas trouvé de balises HTML obsolètes dans votre code.

Astuces vitesse

Excellent, votre site n'utilise pas de tableaux imbriqués.
Mauvais, votre site web utilise des styles css inline.
Mauvais, votre site web contient trop de fichiers CSS (plus de 4).
Mauvais, votre site web contient trop de fichiers javascript (plus de 6).
Parfait : votre site tire parti de gzip.

Mobile

Optimisation mobile

Icône Apple
Méta tags viewport
Contenu FLASH

Optimisation

Sitemap XML

Votre site web dispose d’une sitemap XML, ce qui est optimal.

https://searchengineland.com/sitemap_index.xml

Robots.txt

https://searchengineland.com/robots.txt

Votre site dispose d’un fichier robots.txt, ce qui est optimal.

Mesures d'audience

Manquant

Nous n'avons trouvé aucun outil d'analytics sur ce site.

Un outil de mesure d'audience vous permet d'analyser l’activité des visiteurs sur votre site. Vous devriez installer au moins un outil Analytics. Il est souvent utile d’en rajouter un second, afin de confirmer les résultats du premier.

PageSpeed Insights

Dispositif
Les catégories

Free SEO Testing Tool

Free SEO Testing Tool est un outil gratuit de référencement qui vous aidera à analyser vos pages web