entityx.ai

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Quantify Culture to Target Valuable Audiences

 Generato il Dicembre 18 2025 22:55 PM

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Quantify Culture to Target Valuable Audiences

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EntityX uses cutting edge semantic technology to enable brands to reach their most valuable audiences

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Proprieta Contenuto
site_name EntityX – Target Audiences with Meaning
title Quantify Culture to Target Valuable Audiences
url https://entityx.ai
type website
description EntityX uses cutting edge semantic technology to enable brands to reach their most valuable audiences
image http://static1.squarespace.com/static/5de8fb715878cd07ab08f2bc/t/61f069ae2829e2549261b62a/1643145646939/Black+Stacked.png?format=1500w
image:width 1500
image:height 1903

Headings

H1 H2 H3 H4 H5 H6
9 10 1 23 0 0
  • [H1] CULTURAL ACTIVATION
  • [H1] INSIGHTS
  • [H1] ACTIVATE
  • [H1] DYNAMIC AUDIENCE PROFILES
  • [H1] Cultural Activation
  • [H1] BRANDS
  • [H1] MEDIA AGENCIES
  • [H1] CASE STUDIES
  • [H1] ARRANGE A DEMO
  • [H2] Harnessing culture to make marketers more powerful
  • [H2] Constantly Evolving: Every day we analyse billions of data points, matching thousands of pages to hundreds of cultural profiles. This generates daily insights and trends that we use to refine each cultural profile. It's a dynamic, daily process.
  • [H2] Football World Cup
  • [H2] The Big Reset
  • [H2] Use Cultural Insights to Engage Your Customers
  • [H2] Increase Campaign Reach and Improve Performance
  • [H2] Cultural Activation/ Sports Betting - UK
  • [H2] Cultural Insights/ Online Mattress Retailer - UK
  • [H2] Cultural Activation/ Global Beer Brand - South Africa
  • [H2] Subscribe to our newsletter.
  • [H3] PROUDLY COOKIE-FREE AND PRIVACY COMPLIANT SINCE 2019
  • [H4] Cookie-less and future-proof
  • [H4] EntityX enables advertisers to better understand and more effectively target their most valuable audiences.
  • [H4] We use technology to quantify culture, delivering unique cultural intelligence that powers media activation.
  • [H4] Our dynamic audience profiles evolve with culture, delivering increased campaign performance and ROI.
  • [H4] EntityX works with global brands and advertisers such as:
  • [H4] Understand what your customers are interested in right now and use these insights to improve your marketing.
  • [H4] Analyse the pages real people are reading every day
  • [H4] Track the biggest and emerging trends for your audiences.
  • [H4] Identify what else your audiences are interested in and expand reach.
  • [H4] Reach potential customers with highly targeted online display advertising.
  • [H4] Find and target more customers online using our unique cultural profiles to deliver performance at scale
  • [H4] Translate your audience personas into Deal IDs, quickly and easily
  • [H4] Cookie-free targeting, combining the principles of contextual with the power of culture
  • [H4] Improve performance by targeting the most culturally relevant pages
  • [H4] This sports betting brand wanted to reach new customers, but found that online display advertising was very competitive with many different brands ‘fishing’ for the same customers.
  • [H4] EntityX worked with them to custom build unique cultural profiles based on their existing customers. This enabled us to reach new customers with similar interests on highly relevant pages. The campaign was optimised to maximise First Time Deposits and minimise Cost per Acquisition.
  • [H4] EntityX beat the campaign benchmarks, reducing CPA by 34%
  • [H4] This Direct to Customer retailer needed to understand the importance of 'sustainability' to its existing and potential customers.
  • [H4] EntityX analysed the content that the retailer's most important audiences were engaging with, in order to determine how important 'sustainability' is to each audience. We also analysed the retailers marketing communications and website, and measured how relevant each channel was to customers with an interest in 'sustainability'. Our analysis also examined the relevance of competitor marketing communications in order to identify competitive threats and opportunities.
  • [H4] This beer brand was launching a new drink targeting young women in the highly competitive South African market. Their challenge was how to reach these customers in a cost effective way in order to increase sales.
  • [H4] The brand shared their audience research, which EntityX used to custom-build an audience profile based around the audience’s cultural interests, particularly around food, drink, music and fashion. Most importantly, EntityX was able to identify a range of interests which they then used to identify the most relevant pages for the target audience.
  • [H4] EntityX increased the reach of the campaign, with significantly higher performance. The campaign achieved 136% of previous CTR and 143% VTR.
  • [H4] Discover how EntityX can increase reach and improve performance.

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Anchor Type Juice
Skip to Content Interno Passing Juice
Newsletter Interno Passing Juice
About Interno Passing Juice
Blog Interno Passing Juice
Cultural Activation Interno Passing Juice
Cultural Insights Interno Passing Juice
Find out more Interno Passing Juice
Download Now Interno Passing Juice
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Learn more Interno Passing Juice
About EntityX Interno Passing Juice
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