goodgrowth.io

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The Good Growth Co

 Generado el 03 Febrero 2026 18:13 PM

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Título

The Good Growth Co

Longitud : 18

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Descripción

Actionable research and design for sustainable food systems in Asia

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Titulos

H1 H2 H3 H4 H5 H6
9 4 22 13 2 14
  • [H1] What We Do
  • [H1] Research In Progress
  • [H1] Keep up to date with the latestnews and research in Asia
  • [H1] A little more about us
  • [H1] Our Vision
  • [H1] Our Mission
  • [H1] Who we work with
  • [H1] What our partners say
  • [H1] The team
  • [H2] Accelerating the growth of ethical and sustainable food systems in Asia with actionable research and design
  • [H2] Research Highlights
  • [H2] Donate
  • [H2] Contact
  • [H3] Research and Insights
  • [H3] Strategy Consulting
  • [H3] Workshops and Facilitation
  • [H3] Advisory and Implementation Support
  • [H3] We have several ongoing research projects in the field.
  • [H3] Subscribe to our newsletter to stay updated on our latest findings.
  • [H3] How To Message Plant-Based Diets And Products In Southeast Asia: A Social Media Analysis
  • [H3] Research And Data As Tools In Advocates’ Decision-Making: A Focus On China & Southeast Asia
  • [H3] Cross-Movement Collaboration For Farmed Animal Advocates In Southeast Asia
  • [H3] Pathways to Impact: A study of international advocates' strategies and needs
  • [H3] Exploring Gen Z’s Attitudes Towards Animals And The Environment
  • [H3] Consumer diets and perceptions towards plant-based meat in SE Asia
  • [H3] Farming systems in Thailand and Indonesia
  • [H3] What are the different types of Chinese consumers?
  • [H3] Capacity Building Gaps within Farmed Animal Organisations in Asia
  • [H3] How familiar are Chinese consumers with plant-based meat?
  • [H3] Chinese Consumers' Attitudes Towards Animal Welfare
  • [H3] What are the challenges and opportunities faced by the animal advocacy community in China?
  • [H3] A sustainable food system that ensures the well-being of both humans and animals.
  • [H3] Accelerating the growth of ethical and sustainable food systems in Asia with actionable research and design
  • [H3] Jah Ying Chung
  • [H3] Ella Wong
  • [H4] We help organisations and funders in the sustainable food system space identify strategies, products and programs to grow effectively in Asia.
  • [H4] Contextual Advocacy For Food Systems In The Global South
  • [H4] Building Culturally-Resonant Plant-Based Campaigns: Audience Research in India
  • [H4] Country Profiles
  • [H4] We help organisations understand Asian consumers and stakeholders to develop effective strategies in the region.
  • [H4] At Good Growth, we work with alternative protein companies, animal welfare nonprofits, and social impact funders to understand consumers, scope new markets and prototype products & programmes.
  • [H4] We support local and international organisations to build ethical and sustainable food systems in Asia.
  • [H4] Food Systems & Animal Welfare Nonprofits
  • [H4] Alternative Protein Companies and Investors
  • [H4] Research Organisations and Funders
  • [H4] We bring together professionals across academia, business and design to deliver rigorous and actionable research. With a network across the globe, we bring multicultural, interdisciplinary perspectives to research and design.
  • [H4] Your support to our work is greatly appreciated!
  • [H4] If you are interested in working with us, please reach out!
  • [H5] Insight-sharing and structured facilitation to turn research into campaign and strategy decisions, as well as team-building and strategy retreats designed for alignment and clear next steps.
  • [H5] We provide ongoing advisory and hands-on support to help organisations operationalise strategy: setting KPIs, piloting initiatives, building partnerships, and iterating based on real-world feedback.
  • [H6] In partnership with Faunalytics, this study employed social listening analysis to identify key beliefs and misconceptions for South East Asians around plant-based diets and alternative proteins. These findings present a key opportunity for advocates to better understand how this crucial region views plant-based diets and products — and, more importantly, they demonstrate how advocates can fine-tune their strategies to maximize positive impact for animals. Read the findings summary here. Full report here.
  • [H6] Building on an original Phase I study by Faunalytics, this report uncovers both internal and external applications of research, examines why advocates do or don't incorporate research into their work, and presents a roadmap for enhancing research engagement across China, Southeast Asia, and beyond. Read the findings summary here.  Full report here.
  • [H6] In partnership with Faunalytics, this qualitative study employed desk reseach and semi-structured interviews with social movement leaders in Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines to understand how different social movement missions, goals, and strategies overlap with those of the farmed animal advocacy movement. These findings aim to help farmed animal advocates strategize future collaborations with other movements and help researchers think of future projects designed to make advocacy and collaboration in Southeast Asia easier. Read the findings summary here. Full report here.
  • [H6] In partnership with the Pollination Project and Faunalytics, we conducted a study to understand how strategic decisions are made by groups in different regions. Using a mixed methods approach (survey and focus group discussions), we collected data from over 200 farmed animal/vegan advocacy organisations, and learned about the diverse approaches taken by farmed animal advocates, focusing on how and why organizations pursue different strategies. Read the findings summary here.  Full report here.
  • [H6] In partnership with Faunalytics, we conducted a qualitative survey of 400 GenZ adults across USA, China, Thailand and Indonesia, uncovering their perspectives on their own beliefs and actions, governmental response and career prospects in environmental and animal protection. This study aims to help advocates better create campaigns and cultivate the younger generation as future leaders of the movement in their country. Read the findings summary here. Full report here.
  • [H6] In collaboration with the Good Food Institute APAC, we conducted foundational research on six countries in South East Asia to guide decision-making for startups, corporates, investors, and policymakers. Utilising mixed-methods research like semiotics, focus groups, a 6000-respondent survey, and segmentation analysis, we aimed to understand consumer attitudes and promising segments of alternative protein markets in SEA. Read the findings summary here. Full report here.
  • [H6] In partnership with a large international NGO, we have researched multiple aspects of the Thai and Indonesian farm animal landscape, to assess whether and how to effectively enter these new markets. As part of our systematic study, we have conducted extensive desktop research, stakeholder interviews with over 20 animal industry stakeholders, and a consumer survey of 400 respondents per country.
  • [H6] We drilled deeper into different consumer personas based on their motivators for food consumption and found 5 different personas with varying levels of potential for plant-based meat consumption. Read our report for product/marketing strategies for plant-based meat in China here. 报告（中文版）在这里.
  • [H6] Commissioned by Animal Advocacy Africa, this study aimed to identify the challenges and needs of FAW/vegan organizations in Asia, informing the organisation’s strategy to launch their programme in Asia.  The findings and recommendations are also applicable to funders and capacity builders in the region who want to find actionable, effective ways to grow the movement in the region. Read the key findings and full report here.
  • [H6] Our study published in the Journal of Human Nutrition and Dietetics looked at Chinese consumers’ diets, familiarity with plant-based meat, how they feel about these products, and which attitudes and demographic characteristics were associated with willingness to purchase. Read summarised findings in this blog post.
  • [H6] Building on the results of the previous study, we conducted focus groups to test advocates’ assumptions of Chinese consumer attitudes towards meat consumption, farmed animal welfare, and higher welfare products. We tested different campaign messages across 8 demographic groups, identifying grandparents and mothers as highly receptive audiences. Read our key findings for the study here. Full report here.
  • [H6] In partnership with Faunalytics, we worked with members of the Chinese animal protection community in China to understand the advocacy landscape and the challenges and opportunities faced in this nascent field.  Read our key findings for the study here.
  • [H6] Founder and Lead Researcher
  • [H6] Head of Projects and Operations

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Ancla Tipo Jugo
Subscribe to our newsletter Interna Pasando Jugo
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Journal of Human Nutrition and Dietetics Externo Pasando Jugo
this blog post Externo Pasando Jugo
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Jah Ying Chung Externo Pasando Jugo
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research study asia plant-based animal advocates advocacy report findings help

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animal 27
asia 24
advocacy 14
study 14

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