Website review wpa.org.uk
Health Insurance from WPA | UK Private Medical Insurance
Generated on March 09 2026 10:24 AM
Old data? UPDATE !
The score is 65/100
SEO Content
Title
Health Insurance from WPA | UK Private Medical Insurance
Length : 56
Perfect, your title contains between 10 and 70 characters.
Description
Health insurance for individuals, families and businesses from the most trusted health insurer in the UK. Award-winning private medical insurance.
Length : 146
Great, your meta description contains between 70 and 160 characters.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
This page does not take advantage of Og Properties. This tags allows social crawler's better structurize your page. Use this free og properties generator to create them.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 9 | 11 | 0 | 0 | 0 |
- [H1] The most trusted health insurer in the UK
- [H2] No. 1 in the Spring 2025 Fairer Finance Trust in PMI Index, topping the Which? Best Private Health Insurance Survey 2025 and continuing our "Excellent" rating on Trustpilot - you're in safe hands.
- [H2] What is health insurance?
- [H2] Our health insurance solutions
- [H2] Why choose WPA?
- [H2] How much is private health insurance?
- [H2] Members can access valuable benefits
- [H2] Health insurance from a company you can trust
- [H2] New to health insurance?
- [H2] Switch your health insurance to WPA
- [H3] Personal & family health insurance
- [H3] Business health insurance
- [H3] Tailored healthcare
- [H3] Freedom to choose
- [H3] Expert service
- [H3] Understanding health insurance
- [H3] Why have health insurance?
- [H3] Health insurance glossary
- [H3] Get a quote online
- [H3] Find a healthcare provider
- [H3] Contact us
Images
We found 21 images on this web page.
Good, most or all of your images have alt attributes.
Text/HTML Ratio
Ratio : 11%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 33 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Understanding health insurance | Internal | Passing Juice |
| Why have private health insurance in the UK | Internal | Passing Juice |
| How do I make a claim? | Internal | Passing Juice |
| Complete Health | Internal | Passing Juice |
| awards | Internal | Passing Juice |
| Excess or Shared Responsibility | Internal | Passing Juice |
| How can I reduce my premium? | Internal | Passing Juice |
| Switching health insurance providers | Internal | Passing Juice |
| What is underwriting? | Internal | Passing Juice |
| business insurance | Internal | Passing Juice |
| - | Internal | Passing Juice |
| Personal | Internal | Passing Juice |
| Health & Wellbeing | Internal | Passing Juice |
| Contact | Internal | Passing Juice |
| - | Internal | Passing Juice |
| Intermediaries | Internal | Passing Juice |
| Healthcare Providers | Internal | Passing Juice |
| Find a Healthcare Provider | Internal | Passing Juice |
| News | Internal | Passing Juice |
| About WPA | Internal | Passing Juice |
| Careers at WPA | Internal | Passing Juice |
| Help & Support | Internal | Passing Juice |
| Good Causes | Internal | Passing Juice |
| Find out more | Internal | Passing Juice |
| Get a quote | Internal | Passing Juice |
| WPA Health app | Internal | Passing Juice |
| Member offers | Internal | Passing Juice |
| Remote GP Services | Internal | Passing Juice |
| Structured Counselling | Internal | Passing Juice |
| Mental Health Cover | Internal | Passing Juice |
| Health & Wellbeing Helpline | Internal | Passing Juice |
| Complaints | Internal | Passing Juice |
| Privacy & Legal | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
health wpa private cover benefits choose insurance from more healthcare
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| health | 29 |  |
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| insurance | 17 | |
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| wpa | 14 | |
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| choose | 6 | |
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| benefits | 6 | |
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Usability
Url
Domain : wpa.org.uk
Length : 10
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
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Great, your website has few CSS files. |
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Perfect, your website has few JavaScript files. |
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Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
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Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.wpa.org.uk/Sitemap.xml |
Robots.txt
https://wpa.org.uk/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
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