Website review wilton.com
Wilton | Baking and Decorating Since 1929
Generated on March 05 2026 23:19 PM
Old data? UPDATE !
The score is 49/100
SEO Content
Title
Wilton | Baking and Decorating Since 1929
Length : 41
Perfect, your title contains between 10 and 70 characters.
Description
Explore Wilton.com for top-quality baking essentials and vibrant icing colors. Let your creative side shine with expert tutorials and innovative tools. Your dessert creations begin here!
Length : 186
Ideally, your meta description should contain between 70 and 160 characters (spaces included). Use this free tool to calculate text length.
Keywords
baking, decorating, cake pans, icing colors, baking essentials, tutorials, innovative tools, culinary, confectionery, creativity, desserts, baking supplies, pastry, cake decorating, fondant, cookie cutters, cupcake, edible glitter, cake decorating tools, baking molds, cake decorations, cake stands, cake toppers, baking inspiration, kitchen tools, dessert making
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Og Meta Properties
This page does not take advantage of Og Properties. This tags allows social crawler's better structurize your page. Use this free og properties generator to create them.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 11 | 33 | 0 | 0 | 0 |
- [H1]
- [H2] Sprinkle a Little Luck
- [H2] Inspiration
- [H2] Classes
- [H2] products
- [H2] Recipes
- [H2] STEP INTO THE WORLD OF SWEET POSSIBILITIES
- [H2] Explore Best-Selling Bakeware, Tools, and More at a Store Near You
- [H2] Baking Magic with Sweet Kate Bake
- [H2] Try These Trending Recipes You’ll Want to Share
- [H2] Discover Everything You Need to Bake, Decorate & Share
- [H2] Footer Start
- [H3] Products
- [H3] Products
- [H3] Recipes, Tips & Ideas
- [H3] Recipes, Tips & Ideas
- [H3] Wilton Sweet Studio
- [H3] Wilton Sweet Studio
- [H3] Hands-On Classes to Inspire Every Baker
- [H3] Find Your Perfect Bakeware Match
- [H3] Create, Share and Fearlessly Enjoy Every Sweet Moment
- [H3] Inspiration for Beginners to Master Treat Bakers
- [H3] Take a Class at The Wilton Sweet Studio
- [H3] Find Your Favorite Wilton Products at a Store Near You
- [H3] Recipes for Every Occasion
- [H3] Create Your Lucky Moment
- [H3] Bake It Better Steel Non-Stick Extra Large Cookie Sheet, 13 x 20-inch
- [H3] Meringue Powder Egg White Alternative for Baking and Decorating, 16 oz.
- [H3] Mini Loaf Pan Liners, 50-Count
- [H3] Aluminum Bakeware Long Loaf Pan
- [H3] Yellow Decorator Icing Pouch with 4 Unique Piping Tips
- [H3] Golden Rainbow Cupcakes
- [H3] St. Patrick's Day Ombre 5-Layer Cake
- [H3] St. Patrick's Day Rainbow & Gold Donuts
- [H3] Royal Icing with Meringue Powder
- [H3] How to Melt Chocolate: 3 Easy Methods for Melting Chocolate
- [H3] How to Make a Buttercream Striped Cake
- [H3] We’ve Got A Treat for you
- [H3] Mon thru Thurs
- [H3] Friday
- [H3] Your Account
- [H3] Help
- [H3] Policies & Info
- [H3] Our Company
- [H3] Wilton Sweet Studio
Images
We found 32 images on this web page.
18 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 10%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links
We found a total of 128 links including 4 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Skip to main content | Internal | Passing Juice |
| All Products | Internal | Passing Juice |
| All Tools | Internal | Passing Juice |
| Baking Accessories | Internal | Passing Juice |
| Candy Molds & Tools | Internal | Passing Juice |
| Cookie Cutters | Internal | Passing Juice |
| Decorating Sets | Internal | Passing Juice |
| Fondant & Gum Paste Tools | Internal | Passing Juice |
| Icing Tools | Internal | Passing Juice |
| Piping Bags & Tips | Internal | Passing Juice |
| All Bakeware | Internal | Passing Juice |
| Bakeware Sets | Internal | Passing Juice |
| Baking & Cookie Sheets | Internal | Passing Juice |
| Cake Pans | Internal | Passing Juice |
| Cooling Racks | Internal | Passing Juice |
| Cupcake Pans & Muffin Tins | Internal | Passing Juice |
| Loaf Pans | Internal | Passing Juice |
| Mini Dessert Pans | Internal | Passing Juice |
| Non-Stick Bakeware | Internal | Passing Juice |
| Pie & Tart Pans | Internal | Passing Juice |
| Silicone Molds | Internal | Passing Juice |
| All Decorations | Internal | Passing Juice |
| Bakery Boxes | Internal | Passing Juice |
| Birthday Candles | Internal | Passing Juice |
| Cake Boards | Internal | Passing Juice |
| Cake Pillars, Rods & Separators | Internal | Passing Juice |
| Candy Melts | Internal | Passing Juice |
| Cupcake Liners | Internal | Passing Juice |
| Cupcake Toppers | Internal | Passing Juice |
| Fondant | Internal | Passing Juice |
| Icing | Internal | Passing Juice |
| Icing Decorations | Internal | Passing Juice |
| Sprinkles | Internal | Passing Juice |
| Treat Bags | Internal | Passing Juice |
| Treat Travel & Storage | Internal | Passing Juice |
| All Ingredients | Internal | Passing Juice |
| Extracts & Flavorings | Internal | Passing Juice |
| Food Coloring | Internal | Passing Juice |
| Icing Mixes & Powders | Internal | Passing Juice |
| All Occasions | Internal | Passing Juice |
| St. Patrick's Day | Internal | Passing Juice |
| Easter | Internal | Passing Juice |
| Graduation | Internal | Passing Juice |
| Mother's Day | Internal | Passing Juice |
| Fathers Day | Internal | Passing Juice |
| 4th of July | Internal | Passing Juice |
| Halloween | Internal | Passing Juice |
| Thanksgiving | Internal | Passing Juice |
| Christmas | Internal | Passing Juice |
| Valentine's Day | Internal | Passing Juice |
| All Recipes | Internal | Passing Juice |
| Breads, Rolls & Muffins | Internal | Passing Juice |
| Brownies & Bars | Internal | Passing Juice |
| Cake | Internal | Passing Juice |
| Candy | Internal | Passing Juice |
| Cheesecake | Internal | Passing Juice |
| Cookie | Internal | Passing Juice |
| Cupcake | Internal | Passing Juice |
| Donuts | Internal | Passing Juice |
| Frosting, Icing & Fondant | Internal | Passing Juice |
| Ice Cream & Gelatin | Internal | Passing Juice |
| Pies & Tarts | Internal | Passing Juice |
| Savory | Internal | Passing Juice |
| All Tips & How-Tos | Internal | Passing Juice |
| Cake | Internal | Passing Juice |
| Candy | Internal | Passing Juice |
| Cookies | Internal | Passing Juice |
| Cupcake | Internal | Passing Juice |
| Fondant | Internal | Passing Juice |
| Gingerbread Houses | Internal | Passing Juice |
| Gum Paste | Internal | Passing Juice |
| Piping | Internal | Passing Juice |
| All Decorating Ideas | Internal | Passing Juice |
| Brownies & Bars | Internal | Passing Juice |
| Cake Pops | Internal | Passing Juice |
| Cakes | Internal | Passing Juice |
| Candy | Internal | Passing Juice |
| Cookies | Internal | Passing Juice |
| Cupcakes | Internal | Passing Juice |
| Mini Treats | Internal | Passing Juice |
| Gingerbread | Internal | Passing Juice |
| Pies & Tarts | Internal | Passing Juice |
| View All Classes | Internal | Passing Juice |
| Baking | Internal | Passing Juice |
| Cakes | Internal | Passing Juice |
| Cookies | Internal | Passing Juice |
| Cupcakes | Internal | Passing Juice |
| Daytime Classes | Internal | Passing Juice |
| Decorating | Internal | Passing Juice |
| Family | Internal | Passing Juice |
| Holiday | Internal | Passing Juice |
| Kids | Internal | Passing Juice |
| Master Classes | Internal | Passing Juice |
| Night Out | Internal | Passing Juice |
| Seasonal | Internal | Passing Juice |
| Master Series | Internal | Passing Juice |
| Kids Camps | Internal | Passing Juice |
| About | Internal | Passing Juice |
| Bake It Better Steel Non-Stick Extra Large Cookie Sheet, 13 x 20-inch | Internal | Passing Juice |
| Meringue Powder Egg White Alternative for Baking and Decorating, 16 oz. | Internal | Passing Juice |
| Mini Loaf Pan Liners, 50-Count | Internal | Passing Juice |
| Aluminum Bakeware Long Loaf Pan | Internal | Passing Juice |
| Yellow Decorator Icing Pouch with 4 Unique Piping Tips | Internal | Passing Juice |
| Account Login | Internal | Passing Juice |
| Product FAQ | Internal | Passing Juice |
| Contact Us | Internal | Passing Juice |
| Return Policy | Internal | Passing Juice |
| Health Plan Coverage Transparency | External | Passing Juice |
| T&C for Suppliers | Internal | Passing Juice |
| Compliance | Internal | Passing Juice |
| About Us | Internal | Passing Juice |
| Wilton Sweet Studio | Internal | Passing Juice |
| Baking Inspiration | Internal | Passing Juice |
| Careers | Internal | Passing Juice |
| Press Room | Internal | Passing Juice |
| Store Locator | Internal | Passing Juice |
| Class FAQs | Internal | Passing Juice |
| Kids' Camps FAQs | Internal | Passing Juice |
| Policies | Internal | Passing Juice |
| IBHE Enrollment Agreement | Internal | Passing Juice |
| Institutional Disclosure | Internal | Passing Juice |
| Catalog | Internal | Passing Juice |
| Privacy Policy | Internal | Passing Juice |
| CA Privacy Notice | Internal | Passing Juice |
| Terms of Use | Internal | Passing Juice |
| Your Privacy Choices | Internal | Passing Juice |
| Accessibility | Internal | Passing Juice |
| California AB 1200 | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
wilton recipes tools sweet patricks bake day baking decorating ideas
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| wilton | 14 |  |
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| baking | 14 | |
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| recipes | 10 | |
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| sweet | 10 | |
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| day | 9 | |
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Usability
Url
Domain : wilton.com
Length : 10
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
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W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
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Too bad, your website is using inline styles. |
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Great, your website has few CSS files. |
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Too bad, your website has too many JS files (more than 6). |
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Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
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Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Missing
Your website does not have an XML sitemap - this can be problematic.
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
Robots.txt
https://wilton.com/robots.txt
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Analytics
Great, your website has an analytics tool.
Google Analytics |
PageSpeed Insights
Device
Categories
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