terminusapp.com

Website review terminusapp.com

The All-in-One UTM Governance Hub for Marketing Teams

 Generated on March 25 2026 02:15 AM

Old data? UPDATE !

The score is 68/100

SEO Content

Title

The All-in-One UTM Governance Hub for Marketing Teams

Length : 53

Perfect, your title contains between 10 and 70 characters.

Description

Terminus App is a feature-rich UTM builder software and link management platform. Replace your UTM spreadsheet and standardize your UTM naming conventions.

Length : 155

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Keywords

utm url builder,utm builder,utm generator,utm creator,url builder, utm tags, utm codes, utm maker, campaign builder

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Og Meta Properties

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Property Content
title The All-in-One UTM Governance Hub for Marketing Teams
description Terminus App is a feature-rich UTM builder software and link management platform. Replace your UTM spreadsheet and standardize your UTM naming conventions.
type website
url https://www.terminusapp.com/

Headings

H1 H2 H3 H4 H5 H6
2 11 16 5 13 16
  • [H1] Your UTM Governance Hub for Clean Campaign Data
  • [H1] One tool. All strategies.
  • [H2] From Data Chaos
  • [H2] UTM Governance
  • [H2] To Actionable Clarity
  • [H2] Consistently enforce your UTM (or CID) tagging rules
  • [H2] Simple & High-Level
  • [H2] Granular & Detailed
  • [H2] Scale from simple to granular strategy
  • [H2] Do you know what your UTM taxonomy strategy is?
  • [H2] A comprehensive UTM link management solution
  • [H2] Curious what people are saying about Terminus?
  • [H2] Terminus helps you and your team be consistent in UTM tracking
  • [H3] Traffic by Source / Medium
  • [H3] Conversion Rate by Campaign
  • [H3] Data Accuracy
  • [H3] Pros & Cons:
  • [H3] Who it's for:
  • [H3] Tools for Implementation:
  • [H3] Pros & Cons:
  • [H3] Who it's for:
  • [H3] Tools for Implementation:
  • [H3] Searchable Link Database
  • [H3] Build with Convention
  • [H3] Branded Links & QR Codes
  • [H3] Permissions
  • [H3] Features
  • [H3] Resources
  • [H3] Company
  • [H4] Your Single Source of Truth for UTMs
  • [H4] Enterprise-grade UTM parameters
  • [H4] Build Branded Short URLs
  • [H4] Granular Permissions & Audit Logs
  • [H4] Alex Ray
  • [H5] Make your Google Analytics, Adobe and other reports more accurate and insightful
  • [H5] Enforce lowercase
  • [H5] Limit length of UTM parameters
  • [H5] Prohibit certain characters
  • [H5] Replace spaces
  • [H5] Validate URLs
  • [H5] Required UTM parameters
  • [H5] Lock down utm_medium and utm_source values
  • [H5] Manage complex UTM conventions
  • [H5] Used by global marketing teams of multi-billion dollar companies
  • [H5] HTTPS for security and privacy
  • [H5] Custom domain & back-half
  • [H5] QR Codes & Link Retargeting
  • [H6] Leading companies worldwide use Terminus UTM Builder daily to manage their UTM tracking URLs
  • [H6] You can enforce UTM or custom parameter values to always be lowercase to maintain consistency.
  • [H6] Not all systems can handle long UTM parameters. Configure size limits to make sure they work with all your tools.
  • [H6] Some characters might break your scripts or cause some issues. Configure prohibited characters to prevent them from being used in UTM codes.
  • [H6] Automatically replace spaces with another character, e.g. underscore _ to avoid them being used.
  • [H6] Terminus makes sure that all created URLs are valid. No more broken URLs.
  • [H6] Configure which UTM parameters are a must. Terminus will make sure that no URL is created without those being specified.
  • [H6] Give permission to create new utm_medium, utm_source (or any UTM code) only to specific team members.
  • [H6] Use conventions to enforce enterprise-grade UTM taxonomy. Pack campaign data about business units, products, goals and more in your UTM codes. Learn more.
  • [H6] Rich Rojas
  • [H6] Juston Brommel, CMO, Founder
  • [H6] Greg Harned
  • [H6] Rudy Bachraty
  • [H6] Michael Grubbs
  • [H6] Marketing Developer at a Major Bank
  • [H6] Marketing Automation Specialist at a Multinational Conglomerate

Images

We found 23 images on this web page.

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Text/HTML Ratio

Ratio : 10%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

Flash

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Iframe

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URL Rewrite

Good. Your links looks friendly!

Underscores in the URLs

Perfect! No underscores detected in your URLs.

In-page links

We found a total of 24 links including 1 link(s) to files

Anchor Type Juice
Pricing Internal Passing Juice
Enterprise Internal Passing Juice
Blog Internal Passing Juice
Contact Sales Internal Passing Juice
Overview Internal Passing Juice
UTM Builder Internal Passing Juice
URL Shortener Internal Passing Juice
Conventions Internal Passing Juice
Extensions Internal Passing Juice
Watch demo Internal Passing Juice
Taxonomy Types Internal Passing Juice
Chaos to Clarity Internal Passing Juice
Log in Internal Passing Juice
Terminus.app Internal Passing Juice
Product Overview Slides Internal Passing Juice
Free UTM email course Internal Passing Juice
Free Google URL Builder Internal Passing Juice
UTM Naming Conventions Internal Passing Juice
Capture UTMs in forms Internal Passing Juice
Documentation Internal Passing Juice
API Docs Internal Passing Juice
Privacy Policy Internal Passing Juice
Terms and Conditions Internal Passing Juice
EU GDPR Internal Passing Juice

SEO Keywords

Keywords Cloud

utm more urls parameters terminus marketing url data all conventions

Keywords Consistency

Keyword Content Title Keywords Description Headings
utm 34
terminus 19
data 11
all 11
marketing 10

Usability

Url

Domain : terminusapp.com

Length : 15

Favicon

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Printability

We could not find a Print-Friendly CSS.

Language

Good. Your declared language is en.

Dublin Core

This page does not take advantage of Dublin Core.

Document

Doctype

HTML 5

Encoding

Perfect. Your declared charset is UTF-8.

W3C Validity

Errors : 0

Warnings : 0

Email Privacy

Great no email address has been found in plain text!

Deprecated HTML

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Speed Tips

Excellent, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Great, your website has few CSS files.
Perfect, your website has few JavaScript files.
Perfect, your website takes advantage of gzip.

Mobile

Mobile Optimization

Apple Icon
Meta Viewport Tag
Flash content

Optimization

XML Sitemap

Great, your website has an XML sitemap.

https://www.terminusapp.com/sitemap-index.xml
https://www.terminusapp.com/blog/sitemap_index.xml
https://www.terminusapp.com/docs/sitemap_index.xml

Robots.txt

https://terminusapp.com/robots.txt

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Analytics

Missing

We didn't detect an analytics tool installed on this website.

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PageSpeed Insights

Device
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