Website review sercoinstitute.com
The Serco Institute - Reimagining Public Services for Citizens
Generated on January 17 2026 20:17 PM
Old data? UPDATE !
The score is 66/100
SEO Content
Title
The Serco Institute - Reimagining Public Services for Citizens
Length : 62
Perfect, your title contains between 10 and 70 characters.
Description
The Serco Institute works to develop the next generation of public service solutions for governments and citizens. We engage experts from across the public, private and charitable sectors to develop research and innovation that enables governments to make the right decisions from policy through to procurement.
Length : 311
Ideally, your meta description should contain between 70 and 160 characters (spaces included). Use this free tool to calculate text length.
Keywords
public service delivery, research, innovation, government, citizens, citizen-centred, outcomes, cost efficient
Good, your page contains meta keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| site_name | Serco Institute |
| type | website |
| url | https://www.sercoinstitute.com |
| locale | en_GB |
| title | Home |
| image | https://www.sercoinstitute.com/media/93/si-logo-twitter.png |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 1 | 4 | 0 | 0 | 0 |
- [H1] Reimagining public services for citizens
- [H2] Work with us
- [H3]
- [H3] We are a think tank working to help governments develop the next generation of public service solutions for citizens.
- [H3]
- [H3] We do this through developing research and insight on public services internationally and through trialling innovation in service design.
Images
We found 4 images on this web page.
2 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 1%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 7 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| About us | Internal | Passing Juice |
| News & views | Internal | Passing Juice |
| Our research | Internal | Passing Juice |
| Collaboration | Internal | Passing Juice |
| Contact | Internal | Passing Juice |
| Privacy policy | Internal | Passing Juice |
| Cookie policy | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
public citizens institute reimagining services serco
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| serco | 1 |  |
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| institute | 1 | |
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| reimagining | 1 | |
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| public | 1 | |
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| services | 1 | |
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Usability
Url
Domain : sercoinstitute.com
Length : 18
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
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Too bad, your website is using inline styles. |
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Great, your website has few CSS files. |
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Perfect, your website has few JavaScript files. |
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Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
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Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.sercoinstitute.com/sitemap.xml |
Robots.txt
Missing
Your website doesn't have a robots.txt file - this can be problematic.
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
Analytics
Great, your website has an analytics tool.
Google Analytics |
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
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