ries.com

Website review ries.com

RIES | Positioning Pioneers

 Generated on April 06 2026 14:33 PM

Old data? UPDATE !

The score is 60/100

SEO Content

Title

RIES | Positioning Pioneers

Length : 27

Perfect, your title contains between 10 and 70 characters.

Description

RIES is Positioning. We help companies sharpen their positioning, define their enemy, and dominate their category. Laura Ries continues her father's legacy with her new book The Strategic Enemy.

Length : 194

Ideally, your meta description should contain between 70 and 160 characters (spaces included). Use this free tool to calculate text length.

Keywords

Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.

Og Meta Properties

Good, your page take advantage of Og Properties.

Property Content
type website
title RIES | Positioning Pioneers
description RIES is Positioning. We help companies sharpen their positioning, define their enemy, and dominate their category. Laura Ries continues her father's legacy with her new book The Strategic Enemy.
image https://framerusercontent.com/assets/425EAA1DsOZgiLspcRQFCnRvNUk.webp
url https://ries.com/

Headings

H1 H2 H3 H4 H5 H6
12 9 0 0 24 160
  • [H1] RIES is Positioning.
  • [H1] RIES is Positioning.
  • [H1] The latest book from bestselling author Laura Ries
  • [H1] Laura Ries
  • [H1] Laura Ries
  • [H1] Books by RIES: The Foundation of Modern Marketing.
  • [H1] Books by RIES: The Foundation of Modern Marketing.
  • [H1] Books by RIES: The Foundation of Modern Marketing.
  • [H1] RIES. Positioning Pioneers.
  • [H1] RIES. Positioning Pioneers.
  • [H1] RIES. Positioning Pioneers.
  • [H1] RIES. Positioning Pioneers.
  • [H2] RIES is Positioning.
  • [H2] The Strategic Enemy
  • [H2] Laura Ries
  • [H2] Why RIES is Different
  • [H2] What We Do
  • [H2] Need Positioning? The Hotline is Open!
  • [H2] Need Positioning? The Hotline is Open!
  • [H2] The Strategic Enemy in Conversation
  • [H2] The Strategic Enemy in Conversation
  • [H5] Positioning Strategy
  • [H5] Positioning Strategy
  • [H5] Positioning Strategy
  • [H5] Positioning Strategy
  • [H5] Strategic Enemy
  • [H5] Strategic Enemy
  • [H5] Strategic Enemy
  • [H5] Strategic Enemy
  • [H5] Category Creation
  • [H5] Category Creation
  • [H5] Category Creation
  • [H5] Category Creation
  • [H5] Brand Focus
  • [H5] Brand Focus
  • [H5] Brand Focus
  • [H5] Brand Focus
  • [H5] Naming & Verbal Identity
  • [H5] Naming & Verbal Identity
  • [H5] Naming & Verbal Identity
  • [H5] Naming & Verbal Identity
  • [H5] Visual Hammer Development
  • [H5] Visual Hammer Development
  • [H5] Visual Hammer Development
  • [H5] Visual Hammer Development
  • [H6] The Enduring Power of Positioning
  • [H6] Win Customers’ Attention with This Clever Strategy
  • [H6] How to Position Your Brand Against an Enemy
  • [H6] The Secret Weapon of Great Brands
  • [H6] Stop Playing Nice: Make an Enemy, Build a Brand
  • [H6] What Positioning Really Means in Branding
  • [H6] Laura Ries on Trend Following Radio
  • [H6] The Enduring Power of Positioning
  • [H6] Branding Brilliance
  • [H6] The Jaguar Rebrand Disaster
  • [H6] The Enduring Power of Positioning
  • [H6] Win Customers’ Attention with This Clever Strategy
  • [H6] How to Position Your Brand Against an Enemy
  • [H6] The Secret Weapon of Great Brands
  • [H6] Stop Playing Nice: Make an Enemy, Build a Brand
  • [H6] What Positioning Really Means in Branding
  • [H6] Laura Ries on Trend Following Radio
  • [H6] The Enduring Power of Positioning
  • [H6] Branding Brilliance
  • [H6] The Jaguar Rebrand Disaster
  • [H6] The Enduring Power of Positioning
  • [H6] Win Customers’ Attention with This Clever Strategy
  • [H6] How to Position Your Brand Against an Enemy
  • [H6] The Secret Weapon of Great Brands
  • [H6] Stop Playing Nice: Make an Enemy, Build a Brand
  • [H6] What Positioning Really Means in Branding
  • [H6] Laura Ries on Trend Following Radio
  • [H6] The Enduring Power of Positioning
  • [H6] Branding Brilliance
  • [H6] The Jaguar Rebrand Disaster
  • [H6] The Enduring Power of Positioning
  • [H6] Win Customers’ Attention with This Clever Strategy
  • [H6] How to Position Your Brand Against an Enemy
  • [H6] The Secret Weapon of Great Brands
  • [H6] Stop Playing Nice: Make an Enemy, Build a Brand
  • [H6] What Positioning Really Means in Branding
  • [H6] Laura Ries on Trend Following Radio
  • [H6] The Enduring Power of Positioning
  • [H6] Branding Brilliance
  • [H6] The Jaguar Rebrand Disaster
  • [H6] Win Customers’ Attention with This Clever Strategy
  • [H6] The Jaguar Rebrand Disaster
  • [H6] The Enduring Power of Positioning
  • [H6] The Secret Weapon of Great Brands
  • [H6] Laura Ries on Trend Following Radio
  • [H6] Stop Playing Nice: Make an Enemy, Build a Brand
  • [H6] Branding Brilliance
  • [H6] What Positioning Really Means in Branding
  • [H6] The Enduring Power of Positioning
  • [H6] How to Position Your Brand Against an Enemy
  • [H6] Win Customers’ Attention with This Clever Strategy
  • [H6] The Jaguar Rebrand Disaster
  • [H6] The Enduring Power of Positioning
  • [H6] The Secret Weapon of Great Brands
  • [H6] Laura Ries on Trend Following Radio
  • [H6] Stop Playing Nice: Make an Enemy, Build a Brand
  • [H6] Branding Brilliance
  • [H6] What Positioning Really Means in Branding
  • [H6] The Enduring Power of Positioning
  • [H6] How to Position Your Brand Against an Enemy
  • [H6] Win Customers’ Attention with This Clever Strategy
  • [H6] The Jaguar Rebrand Disaster
  • [H6] The Enduring Power of Positioning
  • [H6] The Secret Weapon of Great Brands
  • [H6] Laura Ries on Trend Following Radio
  • [H6] Stop Playing Nice: Make an Enemy, Build a Brand
  • [H6] Branding Brilliance
  • [H6] What Positioning Really Means in Branding
  • [H6] The Enduring Power of Positioning
  • [H6] How to Position Your Brand Against an Enemy
  • [H6] Win Customers’ Attention with This Clever Strategy
  • [H6] The Jaguar Rebrand Disaster
  • [H6] The Enduring Power of Positioning
  • [H6] The Secret Weapon of Great Brands
  • [H6] Laura Ries on Trend Following Radio
  • [H6] Stop Playing Nice: Make an Enemy, Build a Brand
  • [H6] Branding Brilliance
  • [H6] What Positioning Really Means in Branding
  • [H6] The Enduring Power of Positioning
  • [H6] How to Position Your Brand Against an Enemy
  • [H6] Win Customers’ Attention with This Clever Strategy
  • [H6] The Jaguar Rebrand Disaster
  • [H6] The Enduring Power of Positioning
  • [H6] The Secret Weapon of Great Brands
  • [H6] Laura Ries on Trend Following Radio
  • [H6] Stop Playing Nice: Make an Enemy, Build a Brand
  • [H6] Branding Brilliance
  • [H6] What Positioning Really Means in Branding
  • [H6] The Enduring Power of Positioning
  • [H6] How to Position Your Brand Against an Enemy
  • [H6] Win Customers’ Attention with This Clever Strategy
  • [H6] The Jaguar Rebrand Disaster
  • [H6] The Enduring Power of Positioning
  • [H6] The Secret Weapon of Great Brands
  • [H6] Laura Ries on Trend Following Radio
  • [H6] Stop Playing Nice: Make an Enemy, Build a Brand
  • [H6] Branding Brilliance
  • [H6] What Positioning Really Means in Branding
  • [H6] The Enduring Power of Positioning
  • [H6] How to Position Your Brand Against an Enemy
  • [H6] Win Customers’ Attention with This Clever Strategy
  • [H6] The Jaguar Rebrand Disaster
  • [H6] The Enduring Power of Positioning
  • [H6] The Secret Weapon of Great Brands
  • [H6] Laura Ries on Trend Following Radio
  • [H6] Stop Playing Nice: Make an Enemy, Build a Brand
  • [H6] Branding Brilliance
  • [H6] What Positioning Really Means in Branding
  • [H6] The Enduring Power of Positioning
  • [H6] How to Position Your Brand Against an Enemy
  • [H6] Win Customers’ Attention with This Clever Strategy
  • [H6] The Jaguar Rebrand Disaster
  • [H6] The Enduring Power of Positioning
  • [H6] The Secret Weapon of Great Brands
  • [H6] Laura Ries on Trend Following Radio
  • [H6] Stop Playing Nice: Make an Enemy, Build a Brand
  • [H6] Branding Brilliance
  • [H6] What Positioning Really Means in Branding
  • [H6] The Enduring Power of Positioning
  • [H6] How to Position Your Brand Against an Enemy
  • [H6] The Enduring Power of Positioning
  • [H6] Win Customers’ Attention with This Clever Strategy
  • [H6] How to Position Your Brand Against an Enemy
  • [H6] The Secret Weapon of Great Brands
  • [H6] Stop Playing Nice: Make an Enemy, Build a Brand
  • [H6] What Positioning Really Means in Branding
  • [H6] Laura Ries on Trend Following Radio
  • [H6] The Enduring Power of Positioning
  • [H6] Branding Brilliance
  • [H6] The Jaguar Rebrand Disaster
  • [H6] The Enduring Power of Positioning
  • [H6] Win Customers’ Attention with This Clever Strategy
  • [H6] How to Position Your Brand Against an Enemy
  • [H6] The Secret Weapon of Great Brands
  • [H6] Stop Playing Nice: Make an Enemy, Build a Brand
  • [H6] What Positioning Really Means in Branding
  • [H6] Laura Ries on Trend Following Radio
  • [H6] The Enduring Power of Positioning
  • [H6] Branding Brilliance
  • [H6] The Jaguar Rebrand Disaster
  • [H6] The Enduring Power of Positioning
  • [H6] Win Customers’ Attention with This Clever Strategy
  • [H6] How to Position Your Brand Against an Enemy
  • [H6] The Secret Weapon of Great Brands
  • [H6] Stop Playing Nice: Make an Enemy, Build a Brand
  • [H6] What Positioning Really Means in Branding
  • [H6] Laura Ries on Trend Following Radio
  • [H6] The Enduring Power of Positioning
  • [H6] Branding Brilliance
  • [H6] The Jaguar Rebrand Disaster
  • [H6] The Enduring Power of Positioning
  • [H6] Win Customers’ Attention with This Clever Strategy
  • [H6] How to Position Your Brand Against an Enemy
  • [H6] The Secret Weapon of Great Brands
  • [H6] Stop Playing Nice: Make an Enemy, Build a Brand
  • [H6] What Positioning Really Means in Branding
  • [H6] Laura Ries on Trend Following Radio
  • [H6] The Enduring Power of Positioning
  • [H6] Branding Brilliance
  • [H6] The Jaguar Rebrand Disaster

Images

We found 228 images on this web page.

215 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.

Text/HTML Ratio

Ratio : 1%

This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.

Flash

Perfect, no Flash content has been detected on this page.

Iframe

Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.

URL Rewrite

Good. Your links looks friendly!

Underscores in the URLs

Perfect! No underscores detected in your URLs.

In-page links

We found a total of 0 links including 0 link(s) to files

Anchor Type Juice

SEO Keywords

Keywords Cloud

brand laura christopher trend power ries positioning branding enemy business

Keywords Consistency

Keyword Content Title Keywords Description Headings
ries 187
laura 176
positioning 55
brand 50
power 32

Usability

Url

Domain : ries.com

Length : 8

Favicon

Great, your website has a favicon.

Printability

We could not find a Print-Friendly CSS.

Language

Good. Your declared language is en.

Dublin Core

This page does not take advantage of Dublin Core.

Document

Doctype

HTML 5

Encoding

Perfect. Your declared charset is UTF-8.

W3C Validity

Errors : 0

Warnings : 0

Email Privacy

Great no email address has been found in plain text!

Deprecated HTML

Great! We haven't found deprecated HTML tags in your HTML.

Speed Tips

Excellent, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Great, your website has few CSS files.
Perfect, your website has few JavaScript files.
Perfect, your website takes advantage of gzip.

Mobile

Mobile Optimization

Apple Icon
Meta Viewport Tag
Flash content

Optimization

XML Sitemap

Great, your website has an XML sitemap.

https://ries.com/sitemap.xml

Robots.txt

https://ries.com/robots.txt

Great, your website has a robots.txt file.

Analytics

Missing

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

PageSpeed Insights

Device
Categories

Free SEO Testing Tool

Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.