Website review principal.com
Retirement, Investments, and Insurance | Principal
Generated on March 04 2026 18:39 PM
Old data? UPDATE !
The score is 53/100
SEO Content
Title
Retirement, Investments, and Insurance | Principal
Length : 50
Perfect, your title contains between 10 and 70 characters.
Description
Let’s keep your finances simple. Insure what you have. Invest when you’re ready. Retire with confidence.
Length : 104
Great, your meta description contains between 70 and 160 characters.
Keywords
principal, principal financial group, principal financial, life insurance with principal, life insurance with principal financial, retirement account with principal, retirement account with principal financial
Good, your page contains meta keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| url | https://www.principal.com/ |
| title | Retirement, Investments, and Insurance |
| description | Let’s keep your finances simple. Insure what you have. Invest when you’re ready. Retire with confidence. |
| image | https://www.principal.com/sites/default/files/styles/houston_social_media/public/2026-02/02b58bd848d9d0c78e0e1850be2a1f3c.jpeg.webp?h=56d0ca2e&itok=j9uNq0-9 |
| image:type | image/webp |
| image:width | 1200 |
| image:height | 600 |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 0 | 7 | 2 | 0 | 0 | 0 |
- [H2] Create your account
- [H2] Tax center
- [H2] Access forms and claims
- [H2] Find a dentist
- [H2] Calculate your income protection needs
- [H2] Check your retirement readiness
- [H2] Find a financial professional
- [H3] DIY financial plan:
- [H3] A workplace benefits package that works for you
Images
We found 5 images on this web page.
1 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 0%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 8 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Skip to main content | Internal | Passing Juice |
| For individuals | Internal | Passing Juice |
| For businesses | Internal | Passing Juice |
| For financial professionals | Internal | Passing Juice |
| Calculate your income protection needs | Internal | Passing Juice |
| Check your retirement readiness | Internal | Passing Juice |
| Find a financial professional | Internal | Passing Juice |
| FINRA’s BrokerCheck | External | Passing Juice |
SEO Keywords
Keywords Cloud
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|
Usability
Url
Domain : principal.com
Length : 13
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Warning! At least one email address has been found in the plain text. Use free antispam protector to hide email from spammers.
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
 |
Excellent, your website doesn't use nested tables. |
|
Perfect. No inline css has been found in HTML tags! |
|
Great, your website has few CSS files. |
 |
Too bad, your website has too many JS files (more than 6). |
|
Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
|
Apple Icon |
|
Meta Viewport Tag |
|
Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.principal.com/sitemap.xml |
Robots.txt
https://principal.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.