Website review primary.com
Primary Clothing - Brilliant Basics for Baby & Kids
Generated on March 11 2026 01:41 AM
Old data? UPDATE !
The score is 55/100
SEO Content
Title
Primary Clothing - Brilliant Basics for Baby & Kids
Length : 51
Perfect, your title contains between 10 and 70 characters.
Description
Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.
Length : 163
Ideally, your meta description should contain between 70 and 160 characters (spaces included). Use this free tool to calculate text length.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| site_name | Primary.com |
| url | https://www.primary.com/ |
| title | Primary Clothing - Brilliant Basics for Baby & Kids |
| type | website |
| description | Welcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family. |
| image | https://cdn.shopify.com/s/files/1/0304/3013/4331/files/Social_sharing_preview_image_update-1_92cf68d5-64c6-462c-b27a-55271ace2a7d.png?v=1769030567 |
| image:secure_url | https://cdn.shopify.com/s/files/1/0304/3013/4331/files/Social_sharing_preview_image_update-1_92cf68d5-64c6-462c-b27a-55271ace2a7d.png?v=1769030567 |
| image:width | 1200 |
| image:height | 628 |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 0 | 18 | 7 | 0 | 0 | 0 |
- [H2] Baby (0-24M)
- [H2] Toddler & Kids (2-14Y)
- [H2] Adult
- [H2] Swim
- [H2] New Arrivals
- [H2] Sesame Street
- [H2] 30% Off Sitewide
- [H2]
- [H2]
- [H2]
- [H2] Shop by Color
- [H2] The St. Paddy’s Day Shop Is Open!
- [H2] Colorful Basics, All Grown Up
- [H2] The Swim Shop
- [H2] More to Explore
- [H2] At Primary, we make all clothes, in all colors, for all kids.
- [H2] Join our mailing list!
- [H2] Live your true colors.
- [H3] Simplicity
- [H3] Quality
- [H3] Inclusivity
- [H3] Contact us
- [H3] Help
- [H3] About us
- [H3] More
Images
We found 16 images on this web page.
9 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 1%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 3 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Skip to content | Internal | Passing Juice |
| Jobs | External | Passing Juice |
| Wholesale | External | Passing Juice |
SEO Keywords
Keywords Cloud
baby kids family shop colors all event friends adult spring
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| shop | 17 |  |
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| kids | 10 | |
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| baby | 7 | |
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| friends | 5 | |
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| adult | 5 | |
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Usability
Url
Domain : primary.com
Length : 11
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Warning! At least one email address has been found in the plain text. Use free antispam protector to hide email from spammers.
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Great, your website has few CSS files. |
|
Too bad, your website has too many JS files (more than 6). |
|
Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
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Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.primary.com/sitemap.xml |
Robots.txt
https://primary.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.