Website review passenger.tech
Passenger | Apps and websites for public transport operating companies
Generated on March 20 2026 17:57 PM
Old data? UPDATE !
The score is 54/100
SEO Content
Title
Passenger | Apps and websites for public transport operating companies
Length : 70
Perfect, your title contains between 10 and 70 characters.
Description
Customer experience platform for operating companies and local authorities, with market-leading apps and websites for customers.
Length : 128
Great, your meta description contains between 70 and 160 characters.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| locale | en_GB |
| type | website |
| title | Passenger |
| description | Making shared transport the first choice |
| url | https://passenger.tech/ |
| site_name | Passenger |
| image | https://passenger.tech/wp-content/uploads/2022/02/Passenger-Social-Intro-Graphic.jpg |
| image:width | 1200 |
| image:height | 675 |
| image:type | image/jpeg |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 7 | 3 | 0 | 0 | 0 |
- [H1] Making shared transport the first choice
- [H2] Powering leading mobility operators
- [H2] Multi-operator mobile ticketing and journey information for transport authorities
- [H2] Fully customisable apps & websites
- [H2] The app for smaller operators
- [H2] Latest News
- [H2] Customer Success
- [H2] Start your journey with Passenger
- [H3] ONE-NETWORK CUSTOMER EXPERIENCE
- [H3] Premium
- [H3] myTrip
Images
We found 28 images on this web page.
3 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 6%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 33 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| 2025: A Year in Review | Internal | Passing Juice |
| Masabi acquires Passenger – The public transportation information and ticketing provider | Internal | Passing Juice |
| East Yorkshire pushes the customer experience with new travel alerts | Internal | Passing Juice |
| Customers | Internal | Passing Juice |
| News | Internal | Passing Juice |
| Events | Internal | Passing Juice |
| Careers | Internal | Passing Juice |
| Contact | Internal | Passing Juice |
| Compare all products | Internal | Passing Juice |
| Our products | Internal | Passing Juice |
| Our mission | Internal | Passing Juice |
| Technology for Transport Authorities | Internal | Passing Juice |
| Learn more about premium | Internal | Passing Juice |
| Learn more about myTrip | Internal | Passing Juice |
| View Case Study » | Internal | Passing Juice |
| Get in touch | Internal | Passing Juice |
| Book a demo | Internal | Passing Juice |
| privacy policy | Internal | Passing Juice |
| About Passenger | Internal | Passing Juice |
| Customer stories | Internal | Passing Juice |
| Accessibility – Every journey matters | Internal | Passing Juice |
| The benefits of SaaS in public transport | Internal | Passing Juice |
| Join the team | Internal | Passing Juice |
| Find us | Internal | Passing Juice |
| Passenger on G-Cloud 14 | Internal | Passing Juice |
| Passenger on SAM Framework 6 | Internal | Passing Juice |
| Passenger Academy | Internal | Passing Juice |
| Making Passenger podcast | Internal | Passing Juice |
| Open Data | External | Passing Juice |
| Bus Stop Checker | External | Passing Juice |
| Transport Tech Glossary | External | Passing Juice |
| Security | Internal | Passing Juice |
| Privacy Policy | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
policy support passenger privacy customer transport team success link more
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| passenger | 9 |  |
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| customer | 6 | |
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| transport | 5 | |
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| support | 4 | |
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| team | 4 | |
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Usability
Url
Domain : passenger.tech
Length : 14
Favicon
Very bad. We have not found shortcut icon. Icons are one of easy ways to attract regular visitors to your website more often.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Warning! At least one email address has been found in the plain text. Use free antispam protector to hide email from spammers.
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Great, your website has few CSS files. |
|
Too bad, your website has too many JS files (more than 6). |
|
Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
|
Apple Icon |
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Meta Viewport Tag |
|
Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://passenger.tech/sitemap_index.xml |
Robots.txt
https://passenger.tech/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.