Website review p2pi.com
Commerce Marketing and Retail Media | Path to Purchase Institute
Generated on March 11 2026 04:26 AM
Old data? UPDATE !
The score is 42/100
SEO Content
Title
Commerce Marketing and Retail Media | Path to Purchase Institute
Length : 64
Perfect, your title contains between 10 and 70 characters.
Description
The Path to Purchase Institute provides the tools, the knowledge and the community necessary to integrate and execute against today's shopper marketing demands.
Length : 160
Great, your meta description contains between 70 and 160 characters.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| site_name | Path to Purchase Institute |
| type | Landing Page |
| url | https://p2pi.com/home1 |
| title | Commerce Marketing and Retail Media |
| description | The Path to Purchase Institute provides the tools, the knowledge and the community necessary to integrate and execute against today's shopper marketing demands. |
| image | https://p2pi.com/images/v/16_x_9_480/2022-07/p2pi_logo.png |
| image:url | https://p2pi.com/images/v/16_x_9_480/2022-07/p2pi_logo.png |
| image:type | image/png |
| image:width | 655 |
| image:height | 368 |
| updated_time | 2026-01-28T16:21:38-0600 |
| image:alt | p2pi logo |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 2 | 16 | 12 | 0 | 0 | 0 |
- [H1] Commerce Marketing and Retail Media
- [H1] Shoppers Are Reading Labels More Closely — Here’s How Brands Can Respond
- [H2] P-O-P Showcase: Best-in-Class Displays
- [H2] Everything You Need to Know About P2PI's Retail Media Summit 2026
- [H2] How PepsiCo Is Scaling AI Personalization to Fuel Cross-Sells and Subscriptions at Gatorade
- [H2] Top Retail Media Stories From February 2026
- [H2] Gatorade Campaign Showcases Hydration Innovation
- [H2] Industry News Briefs
- [H2] Institute Awards
- [H2] Member Exclusive Retailer Profiles
- [H2] P2PI Image Vault
- [H2] Retail Media
- [H2] Walmart
- [H2] Field Reports
- [H2] Special Reports
- [H2] Mark Your Calendar
- [H2] Retail Media Summit 2026
- [H2] Stay Informed
- [H3] Swiftly, MDI Team to Boost Shopper Engagement, Digital Experience for Independent Grocers
- [H3] Raley's Launches Member Prices Loyalty Program
- [H3] Infillion Acquires Catalina
- [H3] Komerz Acquires Pathformance
- [H3] Capri Sun Brings Fan Favorite Back to Stores
- [H3] Field Report: Petco Leverages Astrology
- [H3] Newell Optimizes Product Detail Pages With AI Agent
- [H3] NACDS to Honor Retiring President and CEO at Annual Meeting
- [H3] Michaels Refreshes Its Rewards Program
- [H3] Target Reveals Multiyear Strategy for Growth
- [H3] Get the Newsletter
- [H3] P2PI Membership
Images
We found 20 images on this web page.
3 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 0%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Bad. Your links have query string.
Underscores in the URLs
We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links
We found a total of 100 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Skip to main content | Internal | Passing Juice |
| News | Internal | Passing Juice |
| Latest Stories | Internal | Passing Juice |
| Member Newsletter 🔒 | External | Passing Juice |
| Retailer Profiles 🔒 | Internal | Passing Juice |
| 7-Eleven | Internal | Passing Juice |
| Ahold Delhaize | Internal | Passing Juice |
| Albertsons Cos. | Internal | Passing Juice |
| Amazon | Internal | Passing Juice |
| BJ's Wholesale Club | Internal | Passing Juice |
| CVS | Internal | Passing Juice |
| Costco | Internal | Passing Juice |
| Dollar General | Internal | Passing Juice |
| Kroger | Internal | Passing Juice |
| Lowe's | Internal | Passing Juice |
| Sam's Club | Internal | Passing Juice |
| Target | Internal | Passing Juice |
| Total Wine & More | Internal | Passing Juice |
| Ulta Beauty | Internal | Passing Juice |
| Walgreens | Internal | Passing Juice |
| Walmart | Internal | Passing Juice |
| Campbell's | Internal | Passing Juice |
| Clorox | Internal | Passing Juice |
| Coca-Cola | Internal | Passing Juice |
| General Mills | Internal | Passing Juice |
| Hershey | Internal | Passing Juice |
| Kenvue | Internal | Passing Juice |
| Kimberly-Clark | Internal | Passing Juice |
| Kraft Heinz | Internal | Passing Juice |
| L’Oreal | Internal | Passing Juice |
| Mars Inc. | Internal | Passing Juice |
| Molson Coors | Internal | Passing Juice |
| Mondelez Intl. | Internal | Passing Juice |
| PepsiCo | Internal | Passing Juice |
| Procter & Gamble | Internal | Passing Juice |
| Unilever | Internal | Passing Juice |
| Beauty | Internal | Passing Juice |
| Bev Alc | Internal | Passing Juice |
| Beverages | Internal | Passing Juice |
| Consumer Electronics | Internal | Passing Juice |
| OTC | Internal | Passing Juice |
| Personal Care | Internal | Passing Juice |
| Pet Supplies | Internal | Passing Juice |
| Toy & Hobby | Internal | Passing Juice |
| AI | Internal | Passing Juice |
| Cross Merchandising | Internal | Passing Juice |
| Displays & Signs | Internal | Passing Juice |
| In-Store Experience | Internal | Passing Juice |
| Influencer Marketing | Internal | Passing Juice |
| Loyalty Marketing | Internal | Passing Juice |
| Mergers & Acquisitions | Internal | Passing Juice |
| New Product Launches | Internal | Passing Juice |
| Personalization | Internal | Passing Juice |
| Personnel & Leadership | Internal | Passing Juice |
| Retail Execution | Internal | Passing Juice |
| Retail Media | Internal | Passing Juice |
| Shopper Intelligence | Internal | Passing Juice |
| Case Studies | Internal | Passing Juice |
| Field Reports 🔒 | Internal | Passing Juice |
| Image Vault 🔒 | Internal | Passing Juice |
| Industry Research 🔒 | Internal | Passing Juice |
| Job Board | Internal | Passing Juice |
| Learning Labs 🔒 | Internal | Passing Juice |
| On-Demand Videos 🔒 | Internal | Passing Juice |
| P2PI Research Reports 🔒 | Internal | Passing Juice |
| Webinars | Internal | Passing Juice |
| Search All of EIQ 🔒 | Internal | Passing Juice |
| Awards | Internal | Passing Juice |
| Member Gatherings | Internal | Passing Juice |
| P2PI Events | Internal | Passing Juice |
| Subscribe to newsletter | Internal | Passing Juice |
| Join/Access a Share Group | Internal | Passing Juice |
| Learn About Membership | Internal | Passing Juice |
| Advertise with us | Internal | Passing Juice |
| Institute Awards | Internal | Passing Juice |
| Member Exclusive Retailer Profiles | Internal | Passing Juice |
| P2PI Image Vault | Internal | Passing Juice |
| Price Sensitivity and 'Ad-Free' Youth — Navigating the New Realities of Canadian Retail Media | Internal | Passing Juice |
| Criteo Teams With OpenAI Advertising Pilot in ChatGPT | Internal | Passing Juice |
| Top In-Store Experience Headlines From February 2026 | Internal | Passing Juice |
| ADvendio Debuts Criteo Integration for Scalable Retail Media | Internal | Passing Juice |
| How Influencer Marketing Drives In-Store Sales | Internal | Passing Juice |
| Walmart Revolutionizes 3rd-Party Retail Execution | Internal | Passing Juice |
| Consumers Prioritize Value, Choose Walmart | Internal | Passing Juice |
| Barebells 'Grab And Grow' Endcap | Internal | Passing Juice |
| Field Report: Olipop Teams Up With Cocokind at Ulta | Internal | Passing Juice |
| Field Report: ShopRite Locks In Prices | Internal | Passing Juice |
| Field Report: Tarte Brings Dunkin' Collection to Ulta | Internal | Passing Juice |
| Field Report: How Jewel-Osco Teamed With Brands for Football Season | Internal | Passing Juice |
| 2026 Retailer Media Network Ratings: Brand, Agency Execs Grade Walmart, Amazon, Kroger & Others | Internal | Passing Juice |
| Path to Purchase Trends 2025, Part 2: Social Media, AI & More | Internal | Passing Juice |
| Canadian Shopper Survey: Retail Media Perceptions, Engagement | Internal | Passing Juice |
| The State of Retail Media: Tactics, Strategies & New Players | Internal | Passing Juice |
| Retail Media Summit 2026 | Internal | Passing Juice |
| About Us | Internal | Passing Juice |
| Contact | Internal | Passing Juice |
| Editorial Advisory Council | Internal | Passing Juice |
| P2PI Membership Terms | Internal | Passing Juice |
| Privacy Policy | External | Passing Juice |
| Terms of Service | External | Passing Juice |
SEO Keywords
Keywords Cloud
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|
Usability
Url
Domain : p2pi.com
Length : 8
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
 |
Excellent, your website doesn't use nested tables. |
 |
Too bad, your website is using inline styles. |
|
Great, your website has few CSS files. |
|
Too bad, your website has too many JS files (more than 6). |
|
Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
|
Apple Icon |
|
Meta Viewport Tag |
|
Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://p2pi.com/sitemap.xml |
Robots.txt
https://p2pi.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.