Website review npg.org.uk
Home - National Portrait Gallery
Generated on March 04 2026 13:14 PM
Old data? UPDATE !
The score is 62/100
SEO Content
Title
Home - National Portrait Gallery
Length : 32
Perfect, your title contains between 10 and 70 characters.
Description
National Portrait Gallery, London. Open daily from 10.30. Free admission. We look after the world’s greatest collection of portraits.
Length : 133
Great, your meta description contains between 70 and 160 characters.
Keywords
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Og Meta Properties
This page does not take advantage of Og Properties. This tags allows social crawler's better structurize your page. Use this free og properties generator to create them.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 7 | 19 | 0 | 0 | 0 |
- [H1] The National Portrait Gallery
- [H2] Book now
- [H2] Upcoming exhibitions
- [H2] Artists First
- [H2] Events
- [H2] Explore the Collection
- [H2] Support us
- [H2] Explore from home
- [H3] Lucian Freud: Drawing into Painting
- [H3] Catherine Opie: To Be Seen
- [H3] Marilyn Monroe: A Portrait
- [H3] Herbert Smith Freehills Kramer Portrait Award 2026
- [H3] Tim Walker's Fairyland: Love and Legends
- [H3] Taylor Wessing Photo Portrait Prize 2026
- [H3] Contemporary Perspectives on Portraiture
- [H3] Adults
- [H3] Families
- [H3] Youth
- [H3] Primary Collection
- [H3] Photographs
- [H3] Prints and drawings
- [H3] Shop with us
- [H3] Membership
- [H3] Patrons
- [H3] Journeys with Mai
- [H3] Watch our channel
- [H3] Explore our blog
Images
We found 22 images on this web page.
Good, most or all of your images have alt attributes.
Text/HTML Ratio
Ratio : 10%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
SEO Links
URL Rewrite
Bad. Your links have query string.
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 52 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Skip to main content | Internal | Passing Juice |
| Visit | Internal | Passing Juice |
| Book free admission | Internal | Passing Juice |
| Access | Internal | Passing Juice |
| Family visits | Internal | Passing Juice |
| School visits | Internal | Passing Juice |
| Eat and drink | Internal | Passing Juice |
| Floor plans | Internal | Passing Juice |
| What’s on | Internal | Passing Juice |
| Exhibitions | Internal | Passing Juice |
| Events | Internal | Passing Juice |
| Displays | Internal | Passing Juice |
| National and International | Internal | Passing Juice |
| Explore our Collection | Internal | Passing Juice |
| About the Collection | Internal | Passing Juice |
| Explore themes | Internal | Passing Juice |
| Research | Internal | Passing Juice |
| Conservation | Internal | Passing Juice |
| Stories | Internal | Passing Juice |
| Learn | Internal | Passing Juice |
| Schools hub | Internal | Passing Juice |
| Youth | Internal | Passing Juice |
| Membership | Internal | Passing Juice |
| Join now | Internal | Passing Juice |
| Members’ events | Internal | Passing Juice |
| Existing Members | Internal | Passing Juice |
| Members’ login | Internal | Passing Juice |
| Explore Artists First | Internal | Passing Juice |
| Artist A-Z | Internal | Passing Juice |
| Sitter A-Z | Internal | Passing Juice |
| Lounging | Internal | Passing Juice |
| Gardeners | Internal | Passing Juice |
| Praying | Internal | Passing Juice |
| Women photographers | Internal | Passing Juice |
| FAQs | Internal | Passing Juice |
| Work with us | Internal | Passing Juice |
| National and International | Internal | Passing Juice |
| Donate | Internal | Passing Juice |
| Patrons | Internal | Passing Juice |
| Corporate support | Internal | Passing Juice |
| Gifts in Wills | Internal | Passing Juice |
| Heinz Archive and Library | Internal | Passing Juice |
| Collection loans | Internal | Passing Juice |
| Copyright and re-use | Internal | Passing Juice |
| Press | Internal | Passing Juice |
| Filming | Internal | Passing Juice |
| Venue hire | Internal | Passing Juice |
| Accessibility statement | Internal | Passing Juice |
| Privacy notice | Internal | Passing Juice |
| Cookies | Internal | Passing Juice |
| Freedom of information | Internal | Passing Juice |
| Other policies | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
portrait artists free explore drawings more events gallery collection works
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| collection | 7 |  |
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| portrait | 6 | |
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| events | 6 | |
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| gallery | 4 | |
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| free | 4 | |
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Usability
Url
Domain : npg.org.uk
Length : 10
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
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Too bad, your website is using inline styles. |
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Great, your website has few CSS files. |
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Perfect, your website has few JavaScript files. |
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Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
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Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.npg.org.uk/sitemap.xml |
Robots.txt
https://npg.org.uk/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
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