Website review nm.com
Northwestern Mutual | Financial Planning & Life Insurance Company
Generated on March 10 2026 19:03 PM
Old data? UPDATE !
The score is 70/100
SEO Content
Title
Northwestern Mutual | Financial Planning & Life Insurance Company
Length : 65
Perfect, your title contains between 10 and 70 characters.
Description
Northwestern Mutual is a financial partner that offers personalized plans, top-rated services and life insurance. Find a financial advisor and get started on your plan today.
Length : 174
Ideally, your meta description should contain between 70 and 160 characters (spaces included). Use this free tool to calculate text length.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| site_name | Northwestern Mutual |
| url | https://www.northwesternmutual.com/ |
| type | website |
| locale | en_US |
| image | /react-assets/static/home-hero-desktop.9434d375.webp |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 2 | 7 | 16 | 5 | 0 | 4 |
- [H1] Welcome toA better way to money®
- [H1] It's the right time
- [H2] Northwestern Mutual Primary Products
- [H2] Your Northwestern Mutual advisor is here to guide you.
- [H2] What a Better Way to Money® means for you.
- [H2] Get financial tips, tools, and more with our monthly Life & Money newsletter.
- [H2] Your financial strength, powered by ours.
- [H2] Questions about Northwestern Mutual? We've got answers.
- [H2] Ready to feel better about your money?
- [H3] Northwestern Mutual Financial Planning Products
- [H3] Northwestern Mutual Insurance Products
- [H3] Northwestern Mutual Investment Products
- [H3] Better conversations
- [H3] Better solutions
- [H3] Better outcomes
- [H3] A++ financial strength rating
- [H3] Top 10 ranked investment service
- [H3] $9.2B in dividends expected to be paid in 2026
- [H3] No. 1 ranked insurance company for consumer experience
- [H3] How much can I expect to pay for your products and services?
- [H3] How is Northwestern Mutual different from others?
- [H3] What products and services does Northwestern Mutual offer?
- [H3] How can a financial advisor help me?
- [H3] What is a financial plan, exactly?
- [H3] Find What You're Looking for at Northwestern Mutual
- [H4] Northwestern Mutual General Disclaimer
- [H4] Footer Navigation
- [H4] Over 8,000+ Financial Advisors and Professionals Nationwide*
- [H4] Connect with us
- [H4] Footer Copyright
- [H6] Northwestern Mutual
- [H6] Primary Navigation
- [H6] Utility Navigation
- [H6] Northwestern Mutual
Images
We found 8 images on this web page.
Good, most or all of your images have alt attributes.
Text/HTML Ratio
Ratio : 5%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 43 links including 1 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Skip to main content | Internal | Passing Juice |
| Northwestern Mutual | External | Passing Juice |
| About Us | External | Passing Juice |
| Working With an Advisor | External | Passing Juice |
| Our Financial Strength | External | Passing Juice |
| Sustainability and Impact | External | Passing Juice |
| Financial Planning | External | Passing Juice |
| Retirement Planning | External | Passing Juice |
| College Savings Plans | External | Passing Juice |
| Private Wealth Management | External | Passing Juice |
| Estate Planning | External | Passing Juice |
| Long-Term Care | External | Passing Juice |
| Business Services | External | Passing Juice |
| Insurance | External | Passing Juice |
| Life Insurance | External | Passing Juice |
| Whole Life Insurance | External | Passing Juice |
| Universal Life Insurance | External | Passing Juice |
| Variable Universal Life Insurance | External | Passing Juice |
| Term Life Insurance | External | Passing Juice |
| Disability Insurance | External | Passing Juice |
| Income Annuities | External | Passing Juice |
| Investments | External | Passing Juice |
| Brokerage Accounts & Services | External | Passing Juice |
| Investment Advisory Services | External | Passing Juice |
| Fixed & Variable Annuities | External | Passing Juice |
| Market Commentary | External | Passing Juice |
| Life & Money | External | Passing Juice |
| Podcast | External | Passing Juice |
| Claims | External | Passing Juice |
| Find a Financial Advisor | External | Passing Juice |
| Assessing the Value of a Holistic Advisor (2024) | External | Passing Juice |
| FINRA BrokerCheck® | External | Passing Juice |
| Client Relationship Summaries | External | Passing Juice |
| FINRA | External | Passing Juice |
| SIPC | External | Passing Juice |
| Newsroom | External | Passing Juice |
| Careers | External | Passing Juice |
| Information Protection | External | Passing Juice |
| Contact Us | External | Passing Juice |
| FAQs | External | Passing Juice |
| Legal Notice | External | Passing Juice |
| Sitemap | External | Passing Juice |
| Privacy Notices | External | Passing Juice |
SEO Keywords
Keywords Cloud
northwestern planning mutual services advisor insurance money better financial life
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| insurance | 35 |  |
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| financial | 28 | |
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| life | 25 | |
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| northwestern | 22 | |
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| mutual | 21 | |
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Usability
Url
Domain : nm.com
Length : 6
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
| Deprecated tags | Occurrences |
|---|---|
| <s> | 1 |
Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
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Too bad, your website is using inline styles. |
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Great, your website has few CSS files. |
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Perfect, your website has few JavaScript files. |
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Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
|
Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.northwesternmutual.com/ |
Robots.txt
https://nm.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Great, your website has an analytics tool.
Google Analytics |
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
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