Website review nfumutual.co.uk
National Farmers Union Mutual Insurance Society
Generated on March 07 2026 00:01 AM
Old data? UPDATE !
The score is 61/100
SEO Content
Title
National Farmers Union Mutual Insurance Society
Length : 47
Perfect, your title contains between 10 and 70 characters.
Description
Which? Insurance Brand of the Year 2025. NFU Mutual offer personal service with over 280 UK Agencies to insure your home, farm or business and plan your pension.
Length : 161
Ideally, your meta description should contain between 70 and 160 characters (spaces included). Use this free tool to calculate text length.
Keywords
NFU Mutual, insurance, investments, pensions, financial advice, financial planning, farming insurance, farming, commercial, business
Good, your page contains meta keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| title | Home |
| type | website |
| url | https://www.nfumutual.co.uk/ |
| description | Which? Insurance Brand of the Year 2025. NFU Mutual offer personal service with over 280 UK Agencies to insure your home, farm or business and plan your pension. |
| image | https://www.nfumutual.co.uk/globalassets/logo/nfum-logo-black-text.svg |
| locale | en_GB |
| site_name | National Farmers Union Mutual Insurance Society |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 2 | 2 | 14 | 2 | 0 | 0 |
- [H1] National Farmers Union Mutual Insurance Society
- [H1] Which? Recommended Home Insurance
- [H2] Find out more about some of our products
- [H2] What would you like to do?
- [H3] Popular Searches
- [H3] Home Insurance
- [H3] Motor Insurance
- [H3] Small and Medium Business Insurance
- [H3] Home Insurance
- [H3] Motor Insurance
- [H3] Business Insurance
- [H3] Landlord Insurance
- [H3] Commercial Vehicle Insurance
- [H3] Farm Insurance
- [H3] Towards a better future
- [H3] Contact us
- [H3] Make a claim
- [H3] Find an agency office
- [H4] A network of over 280 agency offices nationwide.
- [H4] Over 115 years protecting what's important to our customers.
Images
We found 6 images on this web page.
Good, most or all of your images have alt attributes.
Text/HTML Ratio
Ratio : 6%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 11 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Find out more. | Internal | Passing Juice |
| Home Insurance | Internal | Passing Juice |
| Motor Insurance | Internal | Passing Juice |
| Small and Medium Business Insurance | Internal | Passing Juice |
| Business Insurance | Internal | Passing Juice |
| Landlord Insurance | Internal | Passing Juice |
| Commercial Vehicle Insurance | Internal | Passing Juice |
| Farm Insurance | Internal | Passing Juice |
| - | External | Passing Juice |
| - | External | Passing Juice |
| - | External | Passing Juice |
SEO Keywords
Keywords Cloud
business insurance investments life cover motor farming home vehicles commercial
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| insurance | 138 |  |
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| business | 24 |  |
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| cover | 18 | |
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| farming | 16 | |
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| home | 15 | |
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Usability
Url
Domain : nfumutual.co.uk
Length : 15
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Great, your website has few CSS files. |
|
Too bad, your website has too many JS files (more than 6). |
|
Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
|
Apple Icon |
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Meta Viewport Tag |
|
Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.nfumutual.co.uk/standard-sitemap.xml |
| https://www.nfumutual.co.uk/mobile-sitemap.xml |
| https://www.nfumutual.co.uk/sitemap.xml |
Robots.txt
https://nfumutual.co.uk/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.