Website review mercattours.com
Edinburgh ghost and history walking tours | Mercat Tours
Generated on March 30 2026 13:59 PM
Old data? UPDATE !
The score is 69/100
SEO Content
Title
Edinburgh ghost and history walking tours | Mercat Tours
Length : 56
Perfect, your title contains between 10 and 70 characters.
Description
Join the award-winning guides of Mercat Tours for a history walk or ghost tour - the perfect introduction to Edinburgh, Scotland’s capital city.
Length : 144
Great, your meta description contains between 70 and 160 characters.
Keywords
Meract tours,walking tours,Edinburgh,ghost tours,tours,history walks,Scotland,City tour,history walk,ghost tour,private events,whisky tasting,book here
Good, your page contains meta keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| title | Edinburgh ghost and history walking tours | Mercat Tours |
| description | Join the award-winning guides of Mercat Tours for a history walk or ghost tour - the perfect introduction to Edinburgh, Scotland’s capital city. |
| url | https://www.mercattours.com/ |
| site_name | Mercat Tours Ltd, Edinburgh, Scotland |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 9 | 10 | 9 | 6 | 1 |
- [H1] History Walks and Ghost Tours, from Edinburgh's Award-Winning Storytellers since 1985
- [H2] History Walks
- [H2] Ghost Tours
- [H2] Explore Our Tours
- [H2] Featured Tours
- [H2] More from Mercat Tours
- [H2] Souvenir Guidebook
- [H2] Gift Vouchers
- [H2] Return to Edinburgh’s dark past again & again.
- [H2] Sharing a passion for the past since 1985
- [H3] Historic Vaults
- [H3] Secrets of Edinburgh's Royal Mile
- [H3] National Museum of Scotland Feature Tour
- [H3] Haunted Underground
- [H3] Gory Stories: The Kids’ Tour
- [H3] National Museum of Scotland Feature Tour
- [H3] Uncover more fascinating stories
- [H3] Places to Visit in Edinburgh This Spring
- [H3] Scotland's Last Witch: Helen Duncan
- [H3] Community Project Expands to Welcome New Scots to Edinburgh
- [H4] History Walks
- [H4] History Walks
- [H4] History Walks
- [H4] Ghost Tours
- [H4] Ghost Tours
- [H4] 2pm, April – June. Ages 5+.
- [H4] Souvenir Guidebooks
- [H4] Awards
- [H4] Subscribe for updates
- [H5] For all the latest information, tour updates and promotions.
- [H5] all Tours
- [H5] About Mercat Tours
- [H5] Contact Us
- [H5] Whatsapp
- [H5] find us
- [H6]
Images
We found 18 images on this web page.
1 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 21%
Good, this page's ratio of text to HTML code is higher than 15, but lower than 25 percent.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 46 links including 1 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Close | Internal | Passing Juice |
| book now | Internal | Passing Juice |
| Home | Internal | Passing Juice |
| Book a Tour | Internal | Passing Juice |
| History Walks | Internal | Passing Juice |
| Ghost Tours | Internal | Passing Juice |
| Featured Tours | Internal | Passing Juice |
| Private Tours | Internal | Passing Juice |
| My Account | Internal | Passing Juice |
| - Certified B Corporation | Internal | Passing Juice |
| - Awards | Internal | Passing Juice |
| - Accreditations | Internal | Passing Juice |
| - Our Wellbeing & Well World | Internal | Passing Juice |
| More About Mercat | Internal | Passing Juice |
| - Our History | Internal | Passing Juice |
| - The Vaults Museum | Internal | Passing Juice |
| - The Mercat Gift Shop | Internal | Passing Juice |
| - Find Us & Enjoy Edinburgh! | Internal | Passing Juice |
| - The Mercat Deal | Internal | Passing Juice |
| - Vacancies | Internal | Passing Juice |
| - How Did We Do? | Internal | Passing Juice |
| Our Stories Your City | Internal | Passing Juice |
| Mercat Blog | Internal | Passing Juice |
| Gift Vouchers | Internal | Passing Juice |
| Souvenir Guidebooks | Internal | Passing Juice |
| Accessibility | Internal | Passing Juice |
| 40th Celebration | Internal | Passing Juice |
| FAQS | Internal | Passing Juice |
| Contact Us | Internal | Passing Juice |
| My Bookings | Internal | Passing Juice |
| - | Internal | Passing Juice |
| What's on? View the timetable | Internal | Passing Juice |
| - | Internal | Passing Juice |
| - | Internal | Passing Juice |
| - | Internal | Passing Juice |
| See inside | Internal | Passing Juice |
| Get the Discount | Internal | Passing Juice |
| Privacy Policy | Internal | Passing Juice |
| Gift Vouchers | Internal | Passing Juice |
| Schools | Internal | Passing Juice |
| Award Winners | Internal | Passing Juice |
| Photo Policy | Internal | Passing Juice |
| Media Pack | Internal | Passing Juice |
| 07500139575 | External | Passing Juice |
| Get Directions | External | Passing Juice |
| Terms & Conditions | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
vaults tour view walks explore ghost stories mercat history tours
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| tours | 18 |  |
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| tour | 15 | |
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| view | 9 |  |
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| mercat | 9 | |
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| history | 9 | |
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Usability
Url
Domain : mercattours.com
Length : 15
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Warning! At least one email address has been found in the plain text. Use free antispam protector to hide email from spammers.
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
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Too bad, your website is using inline styles. |
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Too bad, your website has too many CSS files (more than 4). |
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Too bad, your website has too many JS files (more than 6). |
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Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
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Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.mercattours.com/sitemap.xml |
Robots.txt
https://mercattours.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Great, your website has an analytics tool.
Google Analytics |
PageSpeed Insights
Device
Categories
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