Website review matomo.io
Privacy-first Google Analytics Alternative - App & Web Analytics - Matomo
Generated on February 14 2026 23:21 PM
Old data? UPDATE !
The score is 56/100
SEO Content
Title
Privacy-first Google Analytics Alternative - App & Web Analytics - Matomo
Length : 73
Ideally, your title should contain between 10 and 70 characters (spaces included). Use this free tool to calculate text length.
Description
Don’t damage your reputation with Google Analytics. Matomo is the ethical alternative where you won’t make privacy sacrifices or compromise your site.
Length : 150
Great, your meta description contains between 70 and 160 characters.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| locale | en_US |
| type | website |
| title | Matomo - The Google Analytics alternative that protects your data |
| description | Matomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership. |
| url | https://matomo.org/ |
| site_name | Analytics Platform - Matomo |
| image | https://matomo.org/wp-content/uploads/2020/06/website-graphics-2020-v5-1-e1611111459689.png |
| image:width | 1368 |
| image:height | 844 |
| image:type | image/png |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 24 | 9 | 0 | 1 | 0 |
- [H1] Web & app analytics for teams who demand accuracy
- [H2] Boost your website performance in three easy steps
- [H2] Recognised as a leading global web analytics solution
- [H2] Don’t damage your reputation with Google Analytics
- [H2] Be in full control with data ownership and privacy protection
- [H2] The 2025 Ethical Marketing Field Guide
- [H2] The 2025 Ethical Marketing Field Guide
- [H2] More reasons why our clients love Matomo
- [H2] Google Analytics Importer
- [H2] Tracking personal data
- [H2] 100% accurate data
- [H2] Open source
- [H2] No data limitations
- [H2] Adjust to your needs
- [H2] Support
- [H2] What our clients say about us
- [H2] Company
- [H2] Support
- [H2] Sales
- [H2] Product
- [H2] Industries
- [H2] Legal
- [H2] Resources
- [H2] Comparisons
- [H2] Privacy
- [H3] Start a 21-day free Cloud trial. No credit card required
- [H3] Add tracking code to your website or mobile app
- [H3] Start improving your website using real-time data, features and reports
- [H3] Start a 21-day free Cloud trial. No credit card required
- [H3] Add tracking code to your website or mobile app
- [H3] Start improving your website using real-time data, features and reports
- [H3] Easy to use
- [H3] Enhanced insights
- [H3] Certified ISO 27001:2022
- [H5] Explore the new Data Warehouse Connector feature. Let’s go →
Images
We found 62 images on this web page.
14 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 6%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 90 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Skip to content | Internal | Passing Juice |
| 100% Data Ownership | External | Passing Juice |
| Privacy Protection | External | Passing Juice |
| Product Features | External | Passing Juice |
| Open Source | External | Passing Juice |
| Flexibility | External | Passing Juice |
| No Data Sampling | External | Passing Juice |
| GDPR | External | Passing Juice |
| Google Analytics Alternative | External | Passing Juice |
| List of all features | External | Passing Juice |
| Complete Analytics | External | Passing Juice |
| Intranet Analytics | External | Passing Juice |
| Consent-Free Tracking | External | Passing Juice |
| Tracking Personal Data | External | Passing Juice |
| Marketing Attribution | External | Passing Juice |
| No Limitations | External | Passing Juice |
| Log Analytics | External | Passing Juice |
| Integrations | External | Passing Juice |
| Case Studies | External | Passing Juice |
| Cloud | External | Passing Juice |
| Matomo On-Premise | External | Passing Juice |
| On-Premise vs Cloud | External | Passing Juice |
| Download for free | External | Passing Juice |
| Marketplace | External | Passing Juice |
| Support Plans | External | Passing Juice |
| Pricing | External | Passing Juice |
| Contact Sales | External | Passing Juice |
| Help Centre | External | Passing Juice |
| Blog | External | Passing Juice |
| Subscribe to our Newsletter | External | Passing Juice |
| Ebooks | External | Passing Juice |
| Masterclasses | External | Passing Juice |
| Contact the Matomo team | External | Passing Juice |
| Get involved | External | Passing Juice |
| Français | External | Passing Juice |
| Log in | Internal | Passing Juice |
| Help | Internal | Passing Juice |
| TRY IT FOR FREE | External | Passing Juice |
| 21-day free Cloud trial. | External | Passing Juice |
| Read more. | External | Passing Juice |
| CCPA | External | Passing Juice |
| Google Analytics Importer | External | Passing Juice |
| Read more testimonials | External | Passing Juice |
| About Matomo | External | Passing Juice |
| History | External | Passing Juice |
| Contributors | External | Passing Juice |
| Hiring | External | Passing Juice |
| Partner Programme | External | Passing Juice |
| Help Centre | External | Passing Juice |
| Developers | External | Passing Juice |
| Contact support | External | Passing Juice |
| Tag Manager | External | Passing Juice |
| WordPress Plugin | External | Passing Juice |
| URL Campaign Builder | External | Passing Juice |
| Integrations | External | Passing Juice |
| Open Source | External | Passing Juice |
| Download Matomo | External | Passing Juice |
| Changelog | External | Passing Juice |
| Issue Tracker | External | Passing Juice |
| GitHub | External | Passing Juice |
| Feedback Panel | External | Passing Juice |
| Data Warehouse Connector | External | Passing Juice |
| Banks | External | Passing Juice |
| Enterprise | External | Passing Juice |
| Financial Institutions | External | Passing Juice |
| Fintech | External | Passing Juice |
| Cookie Notice | External | Passing Juice |
| Matomo Cloud Privacy Policy | External | Passing Juice |
| Website Privacy Policy | External | Passing Juice |
| Website Terms of use | External | Passing Juice |
| Matomo Cloud Terms of Service | External | Passing Juice |
| Matomo Cloud Data Processing Agreement (DPA) | External | Passing Juice |
| Matomo Marketplace Terms and Conditions | External | Passing Juice |
| Support Plan Services Terms and Conditions | External | Passing Juice |
| Matomo in the Press | External | Passing Juice |
| Press Enquiries | External | Passing Juice |
| GDPR Timeline | External | Passing Juice |
| How to Check Website Traffic | External | Passing Juice |
| vs Google Analytics | External | Passing Juice |
| vs Amplitude | External | Passing Juice |
| vs Adobe Analytics vs Google Analytics | External | Passing Juice |
| vs Piwik PRO | External | Passing Juice |
| vs Firebase | External | Passing Juice |
| vs Plausible | External | Passing Juice |
| vs Fathom | External | Passing Juice |
| vs Hotjar | External | Passing Juice |
| vs WP-Statistics | External | Passing Juice |
| vs Mixpanel | External | Passing Juice |
| Top Web Analytics Tools | External | Passing Juice |
| Security | External | Passing Juice |
SEO Keywords
Keywords Cloud
matomo google analytics learn privacy website data more free cloud
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| matomo | 31 |  |
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| data | 30 | |
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| analytics | 19 | |
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| more | 15 | |
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| free | 11 | |
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Usability
Url
Domain : matomo.io
Length : 9
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
| Deprecated tags | Occurrences |
|---|---|
| <u> | 1 |
Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Too bad, your website has too many CSS files (more than 4). |
|
Too bad, your website has too many JS files (more than 6). |
|
Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
|
Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://matomo.org/sitemap_index.xml |
Robots.txt
https://matomo.io/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
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