Website review mamma.is
Mamma Reykjavík – Gifts & Icelandic Design on Laugavegur 32
Generated on January 10 2026 23:24 PM
Old data? UPDATE !
The score is 48/100
SEO Content
Title
Mamma Reykjavík – Gifts & Icelandic Design on Laugavegur 32
Length : 59
Perfect, your title contains between 10 and 70 characters.
Description
Discover Mamma Reykjavík – your go-to spot for curated Icelandic gifts, design, and unique finds. Located on Laugavegur 32, Reykjavík. Open daily from 9 am to 10 pm. Stop by for a dose of joy, nostalgia, and Reykjavík charm.
Length : 224
Ideally, your meta description should contain between 70 and 160 characters (spaces included). Use this free tool to calculate text length.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| site_name | Mamma Reykjavík |
| url | https://mammareykjavik.com/ |
| title | Mamma Reykjavík – Gifts & Icelandic Design on Laugavegur 32 |
| type | website |
| description | Discover Mamma Reykjavík – your go-to spot for curated Icelandic gifts, design, and unique finds. Located on Laugavegur 32, Reykjavík. Open daily from 9 am to 10 pm. Stop by for a dose of joy, nostalgia, and Reykjavík charm. |
| image | http://mammareykjavik.com/cdn/shop/files/ONetime.png?crop=center&height=1200&v=1750088398&width=1200 |
| image:secure_url | https://mammareykjavik.com/cdn/shop/files/ONetime.png?crop=center&height=1200&v=1750088398&width=1200 |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 5 | 10 | 14 | 5 | 2 |
- [H1]
- [H2] Soft, Simple, Timeless
- [H2] Little Things, Big Meaning
- [H2] Check out our new skincare collection
- [H2] A New Season of Comfort
- [H2] Mamma Reykjavík is more than a store — it's a feeling. Inspired by the warmth of Icelandic homes and the art of thoughtful gifting, we curate timeless objects that turn everyday moments into rituals. Each piece in our collection is handpicked with love and meant to be lived with.
- [H3] Login
- [H3] Reset your password
- [H3] New Arrivals Worth Slowing Down For
- [H3] SOME OF OUR MOST POPULAR MAMMA PRODUCTS
- [H3] Coats & Jackets
- [H3] @mammareykjavik
- [H3] a new shipment from The North Face.
- [H3] new from As We Grow
- [H3] Our store
- [H3]
- [H4] Accessories (10)
- [H4] Bags (3)
- [H4] Blankets (6)
- [H4] Coats & Jackets (7)
- [H4] Gloves & Mittens (18)
- [H4] Hats (16)
- [H4] Headbands & Earmuffs (7)
- [H4] Icelandic Wool Sweaters (6)
- [H4] Jewellery (4)
- [H4] Scarfs & Neck Warmers (6)
- [H4] Sheepskins (8)
- [H4] The North Face (10)
- [H4] Main menu
- [H4] Sign up & save 10%
- [H5] Get shipping estimates
- [H5] Free shipping
- [H5] Customer service
- [H5] Secure payment
- [H5]
- [H6] You may also like
- [H6] List Coupon
Images
We found 34 images on this web page.
12 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 4%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Bad. Your links have query string.
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 35 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| All Collections | Internal | Passing Juice |
| Accessories | Internal | Passing Juice |
| Bags | Internal | Passing Juice |
| Blankets | Internal | Passing Juice |
| Coats & Jackets | Internal | Passing Juice |
| Hats | Internal | Passing Juice |
| Headbands & Earmuffs | Internal | Passing Juice |
| Icelandic Wool Sweaters | Internal | Passing Juice |
| Jewellery | Internal | Passing Juice |
| Gloves & Mittens | Internal | Passing Juice |
| Scarfs & Neck Warmers | Internal | Passing Juice |
| Sheepskins | Internal | Passing Juice |
| The North Face | Internal | Passing Juice |
| As We Grow | Internal | Passing Juice |
| terms and conditions | Internal | Passing Juice |
| Check Out | Internal | Passing Juice |
| View Cart | Internal | Passing Juice |
| Forgot your password? | Internal | Passing Juice |
| Register | External | Passing Juice |
| shop now | Internal | Passing Juice |
| Discover | Internal | Passing Juice |
| Mamma Reykjavík | Internal | Passing Juice |
| Black Fox Fur Coat Mamma Reykjavík | Internal | Passing Juice |
| The Fluffy Fox Two-Way Jacket | Internal | Passing Juice |
| The Mamma Reykjavík Fox Long Vest | Internal | Passing Juice |
| The Mamma Reykjavík Jacket | Internal | Passing Juice |
| - | External | Passing Juice |
| embed google maps on website | External | Passing Juice |
| Contact us | Internal | Passing Juice |
| Mamma Reykjavík | Internal | Passing Juice |
| Terms of Service | Internal | Passing Juice |
| Privacy Policy | Internal | Passing Juice |
| Refund Policy | Internal | Passing Juice |
| Contact Information | Internal | Passing Juice |
| Read Privacy | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
cart icelandic mamma new email reykjavík all islands password south
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| mamma | 12 |  |
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| islands | 12 | |
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| reykjavík | 10 | |
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| icelandic | 6 | |
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| password | 6 | |
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Usability
Url
Domain : mamma.is
Length : 8
Favicon
Very bad. We have not found shortcut icon. Icons are one of easy ways to attract regular visitors to your website more often.
Printability
Great. We have found a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Warning! At least one email address has been found in the plain text. Use free antispam protector to hide email from spammers.
Deprecated HTML
| Deprecated tags | Occurrences |
|---|---|
| <s> | 1 |
Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Great, your website has few CSS files. |
|
Too bad, your website has too many JS files (more than 6). |
|
Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
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Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Missing
Your website does not have an XML sitemap - this can be problematic.
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
Robots.txt
https://mamma.is/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.