Website review irvingoil.com
Homepage | Irving Oil
Generated on March 15 2026 14:30 PM
Old data? UPDATE !
The score is 54/100
SEO Content
Title
Homepage | Irving Oil
Length : 21
Perfect, your title contains between 10 and 70 characters.
Description
Length : 0
Very bad. We haven't found meta description on your page. Use this free online meta tags generator to create description.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
This page does not take advantage of Og Properties. This tags allows social crawler's better structurize your page. Use this free og properties generator to create them.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 16 | 3 | 0 | 3 | 1 |
- [H1] Homepage
- [H2] Quick links
- [H2] Mobile find us
- [H2] Get 200 Bonus Miles
- [H2] We are proud to be one of Canada’s Top 100 Employers for the 10th year
- [H2] Reliable heat and real savings
- [H2] Together, we can make a difference
- [H2] Text with links grid component
- [H2] News & Media
- [H2] News & Media
- [H2] Footer menu
- [H2]
- [H2] Legal menu
- [H2] Mobile main navigation
- [H2] Mobile support menu
- [H2] Social channels
- [H2] Legal menu
- [H3] Your reliable energy provider
- [H3] Fuel more than your vehicle
- [H3] Learn about our company
- [H5] Irving Oil gifts $35 million in honor of Arthur L. Irving to Mass General Brigham to advance cancer care
- [H5] Irving Oil contributes $1.5 million to New Brunswick Museum capital campaign
- [H5] Gift from Irving Oil supports NBCC to fuel student success
- [H6] Rendering of Phillip and Susan Ragon Building at MGH, Boston
Images
We found 14 images on this web page.
6 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 17%
Good, this page's ratio of text to HTML code is higher than 15, but lower than 25 percent.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 85 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Skip to main content | Internal | Passing Juice |
| Need help? | Internal | Passing Juice |
| Find us | Internal | Passing Juice |
| Home Heat & Energy | Internal | Passing Juice |
| Propane | Internal | Passing Juice |
| Heating oil | Internal | Passing Juice |
| Delivery areas | Internal | Passing Juice |
| Service & equipment | Internal | Passing Juice |
| Special offers | Internal | Passing Juice |
| Order online | Internal | Passing Juice |
| Safety Tips | Internal | Passing Juice |
| On the Road | Internal | Passing Juice |
| Big Stop Restaurants | Internal | Passing Juice |
| Electric vehicle charging | Internal | Passing Juice |
| Bark Parks | Internal | Passing Juice |
| Gift Cards | Internal | Passing Juice |
| Gas Rewards Programs | Internal | Passing Juice |
| Hometown Rewards (Atlantic Canada) | Internal | Passing Juice |
| Hometown Rewards Offers | Internal | Passing Juice |
| Irving Rewards (QC/ON) | Internal | Passing Juice |
| Irving Rewards Offers | Internal | Passing Juice |
| Energy for Business | Internal | Passing Juice |
| Heating oil | Internal | Passing Juice |
| Propane | Internal | Passing Juice |
| Diesel | Internal | Passing Juice |
| Delivery Areas | Internal | Passing Juice |
| Blending & Packaging | Internal | Passing Juice |
| Irving Lubricants | Internal | Passing Juice |
| Cobra Lubricants | Internal | Passing Juice |
| Lab Services | Internal | Passing Juice |
| Find an SDS | External | Passing Juice |
| Cargo & Product Trading | Internal | Passing Juice |
| Irving Fleet Cards | Internal | Passing Juice |
| IRVING 24 Card | Internal | Passing Juice |
| Irving Commercial Card | Internal | Passing Juice |
| Driver lounges & amenities | Internal | Passing Juice |
| Wholesale & Specialty Products | Internal | Passing Juice |
| Customer Self-Serve | Internal | Passing Juice |
| Find an SDS | External | Passing Juice |
| Irving Aviation Services | Internal | Passing Juice |
| Gander | Internal | Passing Juice |
| Goose Bay | Internal | Passing Juice |
| St. John's | Internal | Passing Juice |
| Discover Irving Oil | Internal | Passing Juice |
| About us | Internal | Passing Juice |
| Leadership | Internal | Passing Juice |
| History | Internal | Passing Juice |
| Operations | Internal | Passing Juice |
| Media | Internal | Passing Juice |
| Community | Internal | Passing Juice |
| Careers Home | Internal | Passing Juice |
| Life at Irving Oil | Internal | Passing Juice |
| Students & New Grads | Internal | Passing Juice |
| Benefits and Wellness | Internal | Passing Juice |
| Home | Internal | Passing Juice |
| Search | Internal | Passing Juice |
| Login | Internal | Passing Juice |
| CA - En | Internal | Passing Juice |
| Canada - French | Internal | Passing Juice |
| USA - English | Internal | Passing Juice |
| Sign up | Internal | Passing Juice |
| Learn more | Internal | Passing Juice |
| Switch to Irving Energy | Internal | Passing Juice |
| Learn more | Internal | Passing Juice |
| View the benefits of propane | Internal | Passing Juice |
| Irving Oil gifts $35 million in honor of Arthur L. Irving to Mass General Brigham to advance cancer care | Internal | Passing Juice |
| Irving Oil contributes $1.5 million to New Brunswick Museum capital campaign | Internal | Passing Juice |
| Gift from Irving Oil supports NBCC to fuel student success | Internal | Passing Juice |
| View more | Internal | Passing Juice |
| Environment | Internal | Passing Juice |
| Health and safety | Internal | Passing Juice |
| Accessibility | Internal | Passing Juice |
| Contact Us | Internal | Passing Juice |
| External | Passing Juice | |
| External | Passing Juice | |
| External | Passing Juice | |
| Legal | Internal | Passing Juice |
| Privacy | Internal | Passing Juice |
| Sitemap | Internal | Passing Juice |
| Terms of Use | Internal | Passing Juice |
| Home & Road | Internal | Passing Juice |
| Big Stop Restaurants | Internal | Passing Juice |
| B2B & Commercial | Internal | Passing Juice |
| Irving Fleet Cards | Internal | Passing Juice |
| Irving Values | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
energy oil mega link irving rewards block discover menu home
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| menu | 28 |  |
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| irving | 28 | |
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| oil | 14 | |
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| link | 14 | |
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| block | 11 | |
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Usability
Url
Domain : irvingoil.com
Length : 13
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Great, your website has few CSS files. |
|
Too bad, your website has too many JS files (more than 6). |
|
Too bad, your website does not take advantage of gzip. |
Mobile
Mobile Optimization
|
Apple Icon |
|
Meta Viewport Tag |
|
Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.irvingoil.com/default/sitemap.xml |
Robots.txt
https://irvingoil.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
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