Generated on March 04 2026 10:49 AM
Old data? UPDATE !
The score is 57/100
Title
Inland Revenue - Te Tari Taake
Length : 30
Perfect, your title contains between 10 and 70 characters.
Description
Kia ora haere mai, welcome to the New Zealand Inland Revenue website. We collect most of the revenue that the New Zealand government needs to fund its programmes. We also administer a number of social support programmes including Child Support, Working For Families Tax Credits, and Best Start.
Length : 294
Ideally, your meta description should contain between 70 and 160 characters (spaces included). Use this free tool to calculate text length.
Keywords
IRD, IR, Inland Revenue Department, Tax, taxation, income, income tax, revenue, business, employers, individuals, families, non-residents, non resident, visitors, not for profit groups, not-for-proft, non-profit, charity, charities, social policy
Good, your page contains meta keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| image | https://www.ird.govt.nz/assets/home/images/social-favicon.png |
| title | Inland Revenue - Te Tari Taake |
| url | https://www.ird.govt.nz/ |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 3 | 6 | 5 | 5 | 0 | 0 |
Images
We found 13 images on this web page.
5 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 8%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 37 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Learn more | Internal | Passing Juice |
| Skip to main content | Internal | Passing Juice |
| About us | Internal | Passing Juice |
| IR careers | Internal | Passing Juice |
| Media releases | Internal | Passing Juice |
| Updates | Internal | Passing Juice |
| Subscribe | Internal | Passing Juice |
| Seminars | Internal | Passing Juice |
| Tax Technical | Internal | Passing Juice |
| Tax Policy | Internal | Passing Juice |
| International | Internal | Passing Juice |
| Contact us | Internal | Passing Juice |
| Media queries | Internal | Passing Juice |
| Register | Internal | Passing Juice |
| Search Tips | Internal | Passing Juice |
| Calculators & tools | Internal | Passing Juice |
| Forms & guides | Internal | Passing Juice |
| Key dates | Internal | Passing Juice |
| KiwiSaver changes | Internal | Passing Juice |
| Severe weather in Waipā, Ōtorohanga, Rangitīkei and Manawatū districts and Banks Peninsula | Internal | Passing Juice |
| Waitangi Day - Working for Families and paid parental leave payments | Internal | Passing Juice |
| Find your situation | Internal | Passing Juice |
| I am self employed and making a loss | Internal | Passing Juice |
| I am coming to New Zealand | Internal | Passing Juice |
| My income changes a lot | Internal | Passing Juice |
| Fees Free - apply now through Inland Revenue | Internal | Passing Juice |
| Near maximum home detention sentence for unpaid tax | Internal | Passing Juice |
| IR consults on taxing company loans to shareholders | Internal | Passing Juice |
| Tax Policy enquiries | Internal | Passing Juice |
| Tax Technical enquiries | Internal | Passing Juice |
| About the site | Internal | Passing Juice |
| Conditions of use | Internal | Passing Juice |
| Privacy | Internal | Passing Juice |
| Glossary | Internal | Passing Juice |
| Accessibility | Internal | Passing Juice |
| Copyright | Internal | Passing Juice |
| myIR help | Internal | Passing Juice |
Keywords Cloud
dates myir key changes tax april kiwisaver updates paid page
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| myir | 3 | ![]() |
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| changes | 3 | ![]() |
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| tax | 3 | ![]() |
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| page | 3 | ![]() |
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| paid | 2 | ![]() |
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Url
Domain : ird.govt.nz
Length : 11
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
![]() |
Excellent, your website doesn't use nested tables. |
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Too bad, your website is using inline styles. |
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Great, your website has few CSS files. |
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Perfect, your website has few JavaScript files. |
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Perfect, your website takes advantage of gzip. |
Mobile Optimization
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Apple Icon |
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Meta Viewport Tag |
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Flash content |
XML Sitemap
Great, your website has an XML sitemap.
| https://www.ird.govt.nz/sitemap.xml |
Robots.txt
https://ird.govt.nz/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.