Website review iponz.govt.nz
Intellectual Property Office of New Zealand
Generated on March 07 2026 08:28 AM
Old data? UPDATE !
The score is 66/100
SEO Content
Title
Intellectual Property Office of New Zealand
Length : 43
Perfect, your title contains between 10 and 70 characters.
Description
We grant and register intellectual property (IP) rights in New Zealand. Our services help you protect your innovations so that you get the full economic benefit of your IP.
Length : 172
Ideally, your meta description should contain between 70 and 160 characters (spaces included). Use this free tool to calculate text length.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| title | IPONZ |
| type | website |
| description | We grant and register intellectual property (IP) rights in New Zealand. Our services help you protect your innovations so that you get the full economic benefit of your IP. |
| url | https://www.iponz.govt.nz/home/ |
| site_name | Intellectual Property Office of New Zealand |
| image | https://www.iponz.govt.nz/assets/img/Social-media-IPONZ-red.png |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 10 | 4 | 3 | 0 | 0 |
- [H1] IPONZ
- [H2] Protect your business ideas
- [H2] Types of intellectual property
- [H2] Other registered IP types
- [H2] Other considerations
- [H2] Latest news
- [H2] Navigation
- [H2] Get IP
- [H2] Quick links
- [H2] About
- [H2] Follow Us
- [H3] Search IP Registers
- [H3] Trade marks
- [H3] Copyright
- [H3] Patents
- [H4] Designs
- [H4] Plant variety rights
- [H4] Geographical indications
Images
We found 9 images on this web page.
Good, most or all of your images have alt attributes.
Text/HTML Ratio
Ratio : 26%
Ideal! This page's ratio of text to HTML code is between 25 and 70 percent.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 34 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Home | Internal | Passing Juice |
| Trade Mark Check | Internal | Passing Juice |
| Trade marks | Internal | Passing Juice |
| Patents | Internal | Passing Juice |
| Designs | Internal | Passing Juice |
| Plant variety rights | Internal | Passing Juice |
| Geographical indications | Internal | Passing Juice |
| Online journal | Internal | Passing Juice |
| Skip to content | Internal | Passing Juice |
| Skip to search | Internal | Passing Juice |
| Skip to main navigation | Internal | Passing Juice |
| Learn IP | Internal | Passing Juice |
| Get IP | Internal | Passing Juice |
| Trade marks | Internal | Passing Juice |
| Patents | Internal | Passing Juice |
| Copyright | Internal | Passing Juice |
| Designs | Internal | Passing Juice |
| Plant Variety Rights | Internal | Passing Juice |
| Geographical indications | Internal | Passing Juice |
| Māori IP | Internal | Passing Juice |
| Manage IP | Internal | Passing Juice |
| Learn more about IPONZ | Internal | Passing Juice |
| IPONZ account support | Internal | Passing Juice |
| Timeframes | Internal | Passing Juice |
| Glossary | Internal | Passing Juice |
| Patent attorneys | Internal | Passing Juice |
| Contact us | Internal | Passing Juice |
| The Journal | Internal | Passing Juice |
| News | Internal | Passing Juice |
| External | Passing Juice | |
| External | Passing Juice | |
| Terms of use | Internal | Passing Juice |
| Copyright | Internal | Passing Juice |
| Privacy statement | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
variety trade get learn copyright plant geographical rights name mark
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| trade | 16 |  |
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| variety | 10 | |
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| geographical | 9 | |
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| plant | 9 | |
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| learn | 9 | |
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Usability
Url
Domain : iponz.govt.nz
Length : 13
Favicon
Great, your website has a favicon.
Printability
Great. We have found a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Great, your website has few CSS files. |
|
Perfect, your website has few JavaScript files. |
|
Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
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Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.iponz.govt.nz/sitemap.xml |
Robots.txt
https://iponz.govt.nz/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
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