Website review initial.com
The experts in washroom hygiene services | Initial
Generated on March 16 2026 02:28 AM
Old data? UPDATE !
The score is 63/100
SEO Content
Title
The experts in washroom hygiene services | Initial
Length : 50
Perfect, your title contains between 10 and 70 characters.
Description
The leading provider of hygiene services including smart hygiene, feminine hygiene, sanitary waste management, air care and award-winning washroom ranges.
Length : 154
Great, your meta description contains between 70 and 160 characters.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| title | The experts in washroom hygiene services | Initial |
| description | The leading provider of hygiene services including smart hygiene, feminine hygiene, sanitary waste management, air care and award-winning washroom ranges. |
| type | website |
| url | https://www.initial.com/ |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 3 | 5 | 0 | 0 | 0 |
- [H1] The global experts in hygiene services
- [H2] Hygiene services for global businesses
- [H2] Global account management for multinational businesses
- [H2] CCPA notice for US customers
- [H3] Hygiene services
- [H3] Premium Scenting services
- [H3] Improving air quality in the workplace
- [H3] Responsible hygiene solutions
- [H3] Your local hygiene experts
Images
We found 4 images on this web page.
Good, most or all of your images have alt attributes.
Text/HTML Ratio
Ratio : 16%
Good, this page's ratio of text to HTML code is higher than 15, but lower than 25 percent.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links
We found a total of 80 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| - | Internal | Passing Juice |
| Bahamas | External | Passing Juice |
| Barbados | External | Passing Juice |
| Canada | External | Passing Juice |
| Chile | Internal | Passing Juice |
| Colombia | Internal | Passing Juice |
| Curacao | External | Passing Juice |
| French Guiana | External | Passing Juice |
| Grenada | External | Passing Juice |
| Guadeloupe | External | Passing Juice |
| Guyana | External | Passing Juice |
| Jamaica | External | Passing Juice |
| Martinique | External | Passing Juice |
| Trinidad & Tobago | External | Passing Juice |
| Austria | Internal | Passing Juice |
| Belgium | Internal | Passing Juice |
| Denmark | Internal | Passing Juice |
| Finland | Internal | Passing Juice |
| France | Internal | Passing Juice |
| Germany | Internal | Passing Juice |
| Italy | Internal | Passing Juice |
| Norway | External | Passing Juice |
| Netherlands | Internal | Passing Juice |
| Poland | Internal | Passing Juice |
| Portugal | Internal | Passing Juice |
| Republic of Ireland | External | Passing Juice |
| Spain | Internal | Passing Juice |
| Switzerland | Internal | Passing Juice |
| United Kingdom | External | Passing Juice |
| Australia | Internal | Passing Juice |
| Brunei | Internal | Passing Juice |
| Mainland China | Internal | Passing Juice |
| Fiji | Internal | Passing Juice |
| Hong Kong SAR | Internal | Passing Juice |
| India | Internal | Passing Juice |
| Indonesia | External | Passing Juice |
| Japan | External | Passing Juice |
| Macau SAR | External | Passing Juice |
| Malaysia | Internal | Passing Juice |
| New Zealand | Internal | Passing Juice |
| Philippines | Internal | Passing Juice |
| Singapore | Internal | Passing Juice |
| South Korea | External | Passing Juice |
| Sri Lanka | External | Passing Juice |
| Taiwan | Internal | Passing Juice |
| Thailand | Internal | Passing Juice |
| Vietnam | Internal | Passing Juice |
| Kenya | Internal | Passing Juice |
| Mauritius | External | Passing Juice |
| Reunion Island | External | Passing Juice |
| South Africa | External | Passing Juice |
| Tanzania | External | Passing Juice |
| UAE | External | Passing Juice |
| Uganda | External | Passing Juice |
| Legal statement | Internal | Passing Juice |
| Hand hygiene | Internal | Passing Juice |
| Surface hygiene | Internal | Passing Juice |
| Air care | Internal | Passing Juice |
| myInitial login | Internal | Passing Juice |
| Get in touch | Internal | Passing Juice |
| "Skip to content" | Internal | Passing Juice |
| Find out more | Internal | Passing Juice |
| Find out more | Internal | Passing Juice |
| Global Accounts management | Internal | Passing Juice |
| Download now | Internal | Passing Juice |
| Find out more | Internal | Passing Juice |
| Choose your country | Internal | Passing Juice |
| Do not sell my information | External | Passing Juice |
| Home | Internal | Passing Juice |
| Business sectors | Internal | Passing Juice |
| Blog | Internal | Passing Juice |
| About | Internal | Passing Juice |
| Careers | Internal | Passing Juice |
| Company information | Internal | Passing Juice |
| Privacy policy | Internal | Passing Juice |
| Cookie policy | Internal | Passing Juice |
| Supplier code | Internal | Passing Juice |
| Rentokil | External | Passing Juice |
| PremiumScenting | External | Passing Juice |
| Rentokil Initial | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
solutions initial hygiene statement rentokil global management services air legal
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| hygiene | 23 |  |
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| initial | 13 | |
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| services | 12 | |
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| global | 10 | |
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| solutions | 8 | |
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Usability
Url
Domain : initial.com
Length : 11
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Great, your website has few CSS files. |
|
Too bad, your website has too many JS files (more than 6). |
|
Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
|
Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.initial.com/sitemap.xml |
| https://www.initial.com/be/sitemap.xml |
| https://www.initial.com/be/fr/sitemap.xml |
| https://www.initial.com/fr/sitemap.xml |
| https://www.initial.com/de/sitemap.xml |
| https://www.initial.com/it/sitemap.xml |
| https://www.initial.com/nl/sitemap.xml |
| https://www.initial.com/pt/sitemap.xml |
| https://www.initial.com/es/sitemap.xml |
| https://www.initial.com/ch/sitemap.xml |
| https://www.initial.com/ch/fr/sitemap.xml |
| https://www.initial.com/kr/sitemap.xml |
| https://www.initial.com/au/sitemap.xml |
| https://www.initial.com/bn/sitemap.xml |
| https://www.initial.com/fj/sitemap.xml |
| https://www.initial.com/hk/sitemap.xml |
| https://www.initial.com/in/sitemap.xml |
| https://www.initial.com/my/sitemap.xml |
| https://www.initial.com/nz/sitemap.xml |
| https://www.initial.com/ph/sitemap.xml |
| https://www.initial.com/sg/sitemap.xml |
| https://www.initial.com/th/sitemap.xml |
| https://www.initial.com/vn/sitemap.xml |
| https://www.initial.com/ke/sitemap.xml |
| https://www.initial.com/cl/sitemap.xml |
| https://www.initial.com/co/sitemap.xml |
| https://www.initial.com/at/sitemap.xml |
| https://www.initial.com/dk/sitemap.xml |
| https://www.initial.com/fi/sitemap.xml |
| https://www.initial.com/no/sitemap.xml |
| https://www.initial.com/pl/sitemap.xml |
| https://www.initial.com/be/be-sitemap-href.xml |
| https://www.initial.com/be/fr/be-fr-sitemap-href.xml |
| https://www.initial.com/fr/fr-sitemap-href.xml |
| https://www.initial.com/de/de-sitemap-href.xml |
| https://www.initial.com/it/it-sitemap-href.xml |
| https://www.initial.com/nl/nl-sitemap-href.xml |
| https://www.initial.com/pt/pt-sitemap-href.xml |
| https://www.initial.com/es/es-sitemap-href.xml |
| https://www.initial.com/ch/ch-sitemap-href.xml |
| https://www.initial.com/au/au-sitemap-href.xml |
| https://www.initial.com/bn/bn-sitemap-href.xml |
| https://www.initial.com/fj/fj-sitemap-href.xml |
| https://www.initial.com/hk/hk-sitemap-href.xml |
| https://www.initial.com/hk/en/hk-en-sitemap-href.xml |
| https://www.initial.com/in/in-sitemap-href.xml |
| https://www.initial.com/my/my-sitemap-href.xml |
| https://www.initial.com/nz/nz-sitemap-href.xml |
| https://www.initial.com/ph/ph-sitemap-href.xml |
| https://www.initial.com/sg/sg-sitemap-href.xml |
| https://www.initial.com/th/th-sitemap-href.xml |
| https://www.initial.com/th/en/th-en-sitemap-href.xml |
| https://www.initial.com/vn/vn-sitemap-href.xml |
| https://www.initial.com/ke/ke-sitemap-href.xml |
| https://www.initial.com/cl/cl-sitemap-href.xml |
| https://www.initial.com/co/co-sitemap-href.xml |
| https://www.initial.com/at/at-sitemap-href.xml |
| https://www.initial.com/kr/kr-sitemap-href.xml |
| https://www.initial.com/dk/dk-sitemap-href.xml |
| https://www.initial.com/fi/fi-sitemap-href.xml |
| https://www.initial.com/no/no-sitemap-href.xml |
| https://www.initial.com/ch/fr/ch-fr-sitemap-href.xml |
Robots.txt
https://initial.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Great, your website has an analytics tool.
Google Analytics |
PageSpeed Insights
Device
Categories
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