Generated on April 11 2026 04:21 AM
Old data? UPDATE !
The score is 63/100
Title
ING Australia, Bank Accounts, Credit Cards, Loans & Insurance
Length : 61
Perfect, your title contains between 10 and 70 characters.
Description
Do your thing with ING. Offering bank accounts & savings accounts ✔ Great rates on loans & credit cards ✔ Insurance & superannuation ✔ Contact ING Today!
Length : 153
Great, your meta description contains between 70 and 160 characters.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| title | ING Australia, Bank Accounts, Credit Cards, Loans & Insurance |
| type | website |
| url | https://www.ing.com.au/ |
| image | https://www.ing.com.au/img/etc/social-icon.webp |
| description | Do your thing with ING. Offering bank accounts & savings accounts ✔ Great rates on loans & credit cards ✔ Insurance & superannuation ✔ Contact ING Today! |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 13 | 1 | 10 | 35 | 71 |
Images
We found 16 images on this web page.
4 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 16%
Good, this page's ratio of text to HTML code is higher than 15, but lower than 25 percent.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links
We found a total of 98 links including 8 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Your financial tool-kit | Internal | Passing Juice |
| Ready to switch? | Internal | Passing Juice |
| Mobile app | Internal | Passing Juice |
| Budgeting strategy | Internal | Passing Juice |
| Everyday Round Up | Internal | Passing Juice |
| PayID | Internal | Passing Juice |
| Managing your card | Internal | Passing Juice |
| Ways to save with ING | Internal | Passing Juice |
| Compare all savings accounts | Internal | Passing Juice |
| Savings calculators | Internal | Passing Juice |
| Savings interest rates | Internal | Passing Juice |
| Term deposit rates | Internal | Passing Juice |
| Business interest rates | Internal | Passing Juice |
| Apple Pay | Internal | Passing Juice |
| Google Pay | Internal | Passing Juice |
| Credit Card interest rates | Internal | Passing Juice |
| Compare All credit cards | Internal | Passing Juice |
| Personal loan borrowing power calculator | Internal | Passing Juice |
| Personal loan repayments calculator | Internal | Passing Juice |
| RateCity comparison tool | Internal | Passing Juice |
| Personal loan interest rates | Internal | Passing Juice |
| How to apply | Internal | Passing Juice |
| Managing your home loan | Internal | Passing Juice |
| Tips for buyers, borrowers and investors | Internal | Passing Juice |
| Compare all home loans | Internal | Passing Juice |
| All home loan calculators | Internal | Passing Juice |
| Home loan borrowing power calculator | Internal | Passing Juice |
| Home loan repayments calculator | Internal | Passing Juice |
| Home loan interest rates | Internal | Passing Juice |
| Request a home loan variation | Internal | Passing Juice |
| Home loan reference rates | Internal | Passing Juice |
| Make a claim or manage my policy | Internal | Passing Juice |
| Documents and forms | Internal | Passing Juice |
| Setup online access Car and Home | Internal | Passing Juice |
| Health Member Services | External | Passing Juice |
| Compare cover choices | Internal | Passing Juice |
| Retrieve a quote | External | Passing Juice |
| Manage my policy | Internal | Passing Juice |
| Make a claim | External | Passing Juice |
| Documents and forms | Internal | Passing Juice |
| Compare cover choices | Internal | Passing Juice |
| Manage my policy | Internal | Passing Juice |
| Make a claim | External | Passing Juice |
| Documents and forms | Internal | Passing Juice |
| Compare cover choices | Internal | Passing Juice |
| Retrieve a quote | External | Passing Juice |
| Manage my policy | Internal | Passing Juice |
| Make a claim | Internal | Passing Juice |
| Documents and forms | Internal | Passing Juice |
| Get a quote | External | Passing Juice |
| Compare cover choices | Internal | Passing Juice |
| Retrieve a quote | External | Passing Juice |
| Manage my policy | Internal | Passing Juice |
| Make a claim | Internal | Passing Juice |
| Documents and forms | Internal | Passing Juice |
| Cover choices | Internal | Passing Juice |
| Retrieve a quote | External | Passing Juice |
| Manage my policy | Internal | Passing Juice |
| Make a claim | Internal | Passing Juice |
| Documents and forms | Internal | Passing Juice |
| Documents and forms | Internal | Passing Juice |
| Living Super accounts | Internal | Passing Juice |
| Living Super investment options | Internal | Passing Juice |
| ETFs, Shares and LICs | Internal | Passing Juice |
| Superannuation calculators | Internal | Passing Juice |
| Superannuation interest rates | Internal | Passing Juice |
| About us | Internal | Passing Juice |
| Contact us | Internal | Passing Juice |
| Help and support | Internal | Passing Juice |
| Security info | Internal | Passing Juice |
| Find out more | External | Passing Juice |
| View eligible utility providers | External | Passing Juice |
| T&Cs apply | External | Passing Juice |
| Go to app | External | Passing Juice |
| Financial support | Internal | Passing Juice |
| Accessible banking with ING | Internal | Passing Juice |
| Banking Code of Practice | Internal | Passing Juice |
| reference rate | External | Passing Juice |
| here | Internal | Passing Juice |
| Orange Everyday Terms and Conditions | Internal | Passing Juice |
| Everyday Banking Fees & Limits Schedule | Internal | Passing Juice |
| Orange Everyday Target Market Determination | Internal | Passing Juice |
| Savings Maximiser Terms and Conditions booklet | Internal | Passing Juice |
| Orange Everyday Terms and Conditions booklet | Internal | Passing Juice |
| Financial Services Guide | External | Passing Juice |
| Red Book | External | noFollow |
| Glass' Guide | External | Passing Juice |
| FAQs | Internal | Passing Juice |
| Documents and forms | Internal | Passing Juice |
| Tips, hints and guides | Internal | Passing Juice |
| Ways to bank | Internal | Passing Juice |
| Open Banking Developer Portal | External | Passing Juice |
| Regular Savings Calculator | Internal | Passing Juice |
| Careers | External | Passing Juice |
| Privacy | Internal | Passing Juice |
| Legal | Internal | Passing Juice |
| Site Map | Internal | Passing Juice |
| Reconciliation Action Plan | External | Passing Juice |
Keywords Cloud
rate ing insurance savings orange loan home more banking everyday
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| ing | 97 | ![]() |
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| insurance | 51 | ![]() |
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| loan | 39 | ![]() |
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| orange | 37 | ![]() |
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| home | 33 | ![]() |
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Url
Domain : ingdirect.com.au
Length : 16
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Warning! At least one email address has been found in the plain text. Use free antispam protector to hide email from spammers.
Deprecated HTML
| Deprecated tags | Occurrences |
|---|---|
| <u> | 3 |
Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.
Speed Tips
![]() |
Excellent, your website doesn't use nested tables. |
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Too bad, your website is using inline styles. |
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Great, your website has few CSS files. |
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Too bad, your website has too many JS files (more than 6). |
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Perfect, your website takes advantage of gzip. |
Mobile Optimization
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Apple Icon |
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Meta Viewport Tag |
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Flash content |
XML Sitemap
Great, your website has an XML sitemap.
| https://www.ing.com.au/sitemap.xml |
Robots.txt
https://ingdirect.com.au/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.