Website review imperialoil.ca
Imperial Oil
Generated on March 10 2026 13:01 PM
Old data? UPDATE !
The score is 54/100
SEO Content
Title
Imperial Oil
Length : 12
Perfect, your title contains between 10 and 70 characters.
Description
Our goal is to attract and retain the very best quality people and support their success through development opportunities, training and a supportive.
Length : 150
Great, your meta description contains between 70 and 160 characters.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| title | Imperial Oil |
| url | https://www.imperialoil.ca/ |
| description | Our goal is to attract and retain the very best quality people and support their success through development opportunities, training and a supportive. |
| site_name | ExxonMobil |
| type | Website |
| image | https://www.imperialoil.ca/-/media/imperial/images/imperial_oil-logo.png |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 0 | 9 | 3 | 11 | 0 | 0 |
- [H2] Imperial’s water‑reuse technology at Kearl gets a major boost
- [H2] Imperial announces fourth quarter 2025 financial and operating results
- [H2] Imperial makes landmark investment in hockey in Calgary
- [H2] Imperial’s 2026 corporate guidance outlook
- [H2] Imperial Oil Ltd (IMO)
- [H2] Creating solutions that improve quality of life and meet society’s evolving needs.
- [H2] Key topics
- [H2] Stories
- [H2] Our retail brands
- [H3] About us
- [H3] Careers
- [H3] Motorists
- [H4] Sustainability
- [H4] About
- [H4] Careers
- [H4] Latest news
- [H4] Investors
- [H4] Investor relations
- [H4] Low carbon solutions
- [H4] Operations
- [H4] Our history
- [H4] Indigenous engagement
- [H4] Community investment
Images
We found 23 images on this web page.
20 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 15%
Good, this page's ratio of text to HTML code is higher than 15, but lower than 25 percent.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 47 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Skip to content | Internal | Passing Juice |
| Read more. | Internal | Passing Juice |
| Corporate governance | Internal | Passing Juice |
| Community investment | Internal | Passing Juice |
| Indigenous engagement | Internal | Passing Juice |
| Safety | Internal | Passing Juice |
| About | Internal | Passing Juice |
| Contact us | Internal | Passing Juice |
| Low carbon solutions | Internal | Passing Juice |
| Operations | Internal | Passing Juice |
| Products and services | Internal | Passing Juice |
| Suppliers | External | Passing Juice |
| Careers | Internal | Passing Juice |
| Search and apply | External | Passing Juice |
| Working with us | Internal | Passing Juice |
| Newsroom | Internal | Passing Juice |
| News releases | Internal | Passing Juice |
| Speeches and presentations | Internal | Passing Juice |
| Reporting and publications | Internal | Passing Juice |
| Imperial stories | Internal | Passing Juice |
| Social media | Internal | Passing Juice |
| Investor relations | Internal | Passing Juice |
| Annual and quarterly reports and filings | Internal | Passing Juice |
| Annual meetings | Internal | Passing Juice |
| EN | Internal | Passing Juice |
| FR | Internal | Passing Juice |
| EN | Internal | Passing Juice |
| Learn more | Internal | Passing Juice |
| Learn more | Internal | Passing Juice |
| Learn more | Internal | Passing Juice |
| Read the release | Internal | Passing Juice |
| Learn more | Internal | Passing Juice |
| Our history | Internal | Passing Juice |
| Management Committee | Internal | Passing Juice |
| Job openings | External | Passing Juice |
| Diversity and inclusion | Internal | Passing Juice |
| Benefits | Internal | Passing Juice |
| Training and mentorship | Internal | Passing Juice |
| Find a station | External | Passing Juice |
| Loyalty and rewards | External | Passing Juice |
| Quality fuels | External | Passing Juice |
| Motor oils and other lubricants | External | Passing Juice |
| Sitemap | Internal | Passing Juice |
| English | Internal | Passing Juice |
| French | Internal | Passing Juice |
| Privacy policy | Internal | Passing Juice |
| Terms and conditions | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
learn oil news investors services corporate more topic search imperial
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| imperial | 14 |  |
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| more | 8 | |
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| learn | 6 | |
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| corporate | 6 | |
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| investors | 5 | |
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Usability
Url
Domain : imperialoil.ca
Length : 14
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Great, your website has few CSS files. |
|
Perfect, your website has few JavaScript files. |
|
Too bad, your website does not take advantage of gzip. |
Mobile
Mobile Optimization
|
Apple Icon |
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Meta Viewport Tag |
|
Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.imperialoil.ca/sitemaps/sitemap-imperial-en-CA.xml |
| https://www.imperialoil.ca/sitemaps/sitemap-imperial-fr-CA.xml |
Robots.txt
https://imperialoil.ca/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.