generalfinishes.com

Website review generalfinishes.com

Wood Finishing Products for Professionals & Retailers | General Finishes

 Generated on March 16 2026 20:51 PM

Old data? UPDATE !

The score is 65/100

SEO Content

Title

Wood Finishing Products for Professionals & Retailers | General Finishes

Length : 72

Ideally, your title should contain between 10 and 70 characters (spaces included). Use this free tool to calculate text length.

Description

We produce professional-grade, water-based & oil-based wood finishing products and waterbourne coatings for all your woodworking projects.

Length : 138

Great, your meta description contains between 70 and 160 characters.

Keywords

water base finishes,waterbourne finishes,wood stains,wood topcoats,varnish,lacqers,best waterbase finishing products

Good, your page contains meta keywords.

Og Meta Properties

Good, your page take advantage of Og Properties.

Property Content
site_name General Finishes
type Website
url https://generalfinishes.com/
title General Finishes
description We produce professional-grade, water-based & oil-based wood finishing products and waterbourne coatings for all your woodworking projects.
image https://generalfinishes.com/themes/custom/gfd8/images/logo.png
image:url https://generalfinishes.com/themes/custom/gfd8/images/logo.png
image:secure_url https://generalfinishes.com/themes/custom/gfd8/images/logo.png
image:type image/png
image:width 421
video:width 174
image:alt General Finishes Company Logo
street_address 2462 Corporate Circle
locality East Troy
region Wisconsin
postal_code 53120
country_name USA
email none
phone_number none
fax_number 888.642.0947
locale en_US

Headings

H1 H2 H3 H4 H5 H6
4 9 20 97 2 2
  • [H1] NEW! TransTint Dyes
  • [H1] Enduro for Pro & OEM
  • [H1] tint to dark colors with deep base undercoat
  • [H1] Free Cabinet Refresh Video Course
  • [H2] Header Navigation
  • [H2] Apply for Professional, Retailer, Distributor or Manufacturer Account
  • [H2] 6 New Colors
  • [H2] How To Paint Your Kitchen Cabinets: Free Course!
  • [H2] Which General Finishes Coatings Are Suitable For OEM Applications?
  • [H2] What Finishes & Coatings Does General Finishes Offer for Homeowners and DIY?
  • [H2] Design Center
  • [H2] Footer menu
  • [H2] Privacy Menu
  • [H3] Water-Based Finishes & Coatings For Professional, Industrial & OEM Use
  • [H3] Water-Based Pigmented Top Coats, Paints, Glazes & Enamel
  • [H3] Water-Based Sanding Sealers, Wood Primers, and Undercoats
  • [H3] Professional Water-Based Wood Stains, Dye Stain & Dye Concentrates
  • [H3] Exterior Water-Based Stains, Paints, Top Coats, Primers & Deck Oil
  • [H3] Water-Based Extenders, Accelerators & Brush and Gun Cleaner
  • [H3] Wood Maintenance, Polishes & Waxes
  • [H3] Water Based Paints and Glazes for Cabinets, Millwork and Furniture
  • [H3] Water Based Stain Blocking Primers, Undercoats, & Sanding Sealers
  • [H3] Water Based Topcoats and Sanding Sealer
  • [H3] Water Based Wood Stains, Dye Stain Stain, Dye Concentrates & Pre-Conditioners
  • [H3] Exterior Water-Based Stains, Paints, Top Coats, Primers & Deck Oil
  • [H3] Oil Based Wipe-on Stains, Pre-stain Conditioners & Sealers
  • [H3] Oil Based Urethane Gel & Liquid Wipe-on Top Coats
  • [H3] Water-Based Extenders, Accelerators & Brush and Gun Cleaner
  • [H3] Wood Maintenance, Polishes & Waxes
  • [H3] Water Based Floor Products
  • [H3] Sundries
  • [H3] Touch Up Markers and Fill Sticks
  • [H3] Get Inspired! Visit Our
  • [H4] Enduro Pigmented Water-Based Black Poly
  • [H4] Enduro Water-Based Clear Poly
  • [H4] Enduro Water-Based Conversion Varnish
  • [H4] Enduro Water-Based Pre-Cat Lacquer
  • [H4] Enduro Ready to Match (RTM) Water-Based Stain
  • [H4] Enduro Water-Based Tintable 2K Clear Poly
  • [H4] Enduro Water-Based Tintable 2K White Poly
  • [H4] Enduro Water-Based Pigmented White Poly
  • [H4] Enduro Water-Based Pro Series Clear Polyurethane
  • [H4] Enduro Water-Based Pro Series White Polyurethane
  • [H4] Enduro Pigmented Water-Based Black Poly
  • [H4] Enduro Water-Based Tintable 2K White Poly
  • [H4] Enduro Water-Based Pigmented White Poly
  • [H4] Enduro Water-Based Pro Series White Polyurethane
  • [H4] Exterior 450 Water-Based White Topcoat
  • [H4] Milk Paint Bases for Tinting
  • [H4] Milk Paint
  • [H4] Enduro Water-Based Sanding Sealer
  • [H4] Enduro Water Based Deep Base Undercoat
  • [H4] Enduro Water Based Stain Blocker Primer
  • [H4] Enduro Water-Based White Undercoat
  • [H4] Enduro Ready to Match (RTM) Water-Based Stain
  • [H4] TransTint® Liquid Dye Concentrate
  • [H4] Water-Based Dye Stain
  • [H4] Water-Based Dye Stain Reducer
  • [H4] Water-Based Pre-Stain Conditioner
  • [H4] Water-Based Wood Stain
  • [H4] Enduro Water-Based Conversion Varnish
  • [H4] Enduro Water-Based Tintable 2K Clear Poly
  • [H4] Enduro Water-Based Tintable 2K White Poly
  • [H4] Enduro Water Based Deep Base Undercoat
  • [H4] Enduro Water Based Stain Blocker Primer
  • [H4] Enduro Water-Based White Undercoat
  • [H4] Exterior 450 Water-Based Topcoat
  • [H4] Exterior 450 Water-Based White Topcoat
  • [H4] Exterior 450 Water-Based Wood Stain
  • [H4] Milk Paint
  • [H4] Outdoor Oil
  • [H4] Brush & Gun Cleaner
  • [H4] Enduro Accelerator
  • [H4] Enduro Extender
  • [H4] Butcher Block Oil
  • [H4] Orange Oil Furniture Polish
  • [H4] Satin Finishing Wax
  • [H4] Fill Sticks -Assortment Pack of 15 Color Groups
  • [H4] Touch Up Markers - Assortment Pack of 15 Color Groups
  • [H4] Glaze Effects Clear Base
  • [H4] Glaze Effects
  • [H4] Milk Paint Bases for Tinting
  • [H4] Milk Paint
  • [H4] Enduro Water-Based Sanding Sealer
  • [H4] Enduro Water Based Deep Base Undercoat
  • [H4] Enduro Water Based Stain Blocker Primer
  • [H4] Enduro Water-Based White Undercoat
  • [H4] Enduro-Var II Water Based Topcoat
  • [H4] Flat Out Flat Water Based Top Coat
  • [H4] High Performance Water Based Polyurethane Topcoat
  • [H4] Wood Turner's Finish
  • [H4] TransTint® Liquid Dye Concentrate
  • [H4] Water-Based Dye Stain
  • [H4] Water-Based Dye Stain Reducer
  • [H4] Water-Based Pre-Stain Conditioner
  • [H4] Water-Based Wood Stain
  • [H4] Enduro Water-Based Conversion Varnish
  • [H4] Enduro Water-Based Tintable 2K Clear Poly
  • [H4] Enduro Water-Based Tintable 2K White Poly
  • [H4] Enduro Water Based Deep Base Undercoat
  • [H4] Enduro Water Based Stain Blocker Primer
  • [H4] Enduro Water-Based White Undercoat
  • [H4] Exterior 450 Water-Based Topcoat
  • [H4] Exterior 450 Water-Based White Topcoat
  • [H4] Exterior 450 Water-Based Wood Stain
  • [H4] Milk Paint
  • [H4] Outdoor Oil
  • [H4] Gel Stains
  • [H4] Oil Based Pre-Stain Wood Conditioner
  • [H4] Oil Based Penetrating Wood Stains
  • [H4] Seal-A-Cell Oil Based Sealer
  • [H4] Arm-R-Seal Oil Based Topcoat
  • [H4] Oil Based Gel Topcoat
  • [H4] Hard Wax Oil & Hardener
  • [H4] Oil Based Wood Bowl Finish
  • [H4] Brush & Gun Cleaner
  • [H4] Enduro Accelerator
  • [H4] Enduro Extender
  • [H4] Butcher Block Oil
  • [H4] Orange Oil Furniture Polish
  • [H4] Satin Finishing Wax
  • [H4] Fill Sticks -Assortment Pack of 15 Color Groups
  • [H4] Touch Up Markers - Assortment Pack of 15 Color Groups
  • [H4] Pro Image Flooring Topcoat
  • [H4] Jen Poly Brushes
  • [H4] Stir Stix
  • [H4] Ultraflex Softback Sanding Sponge
  • [H4] Fill Stick and Touch Up Marker Assortment Pack
  • [H4] Fill Sticks -Assortment Pack of 15 Color Groups
  • [H4] Touch Up Markers - Assortment Pack of 15 Color Groups
  • [H5] Sign Up For Our Newsletter
  • [H5] ABOUT GENERAL FINISHES AND ENDURO
  • [H6] General Finishes
  • [H6] Follow Us!

Images

We found 21 images on this web page.

2 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.

Text/HTML Ratio

Ratio : 27%

Ideal! This page's ratio of text to HTML code is between 25 and 70 percent.

Flash

Perfect, no Flash content has been detected on this page.

Iframe

Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.

URL Rewrite

Good. Your links looks friendly!

Underscores in the URLs

Perfect! No underscores detected in your URLs.

In-page links

We found a total of 111 links including 0 link(s) to files

Anchor Type Juice
Skip to main content Internal Passing Juice
upgrade your browser External Passing Juice
Compare Products Internal Passing Juice
FAQs Internal Passing Juice
Training & Events Internal Passing Juice
Videos Internal Passing Juice
SDS & Tech Data Internal Passing Juice
View Colors Internal Passing Juice
Policies Internal Passing Juice
New Accounts Internal Passing Juice
My Account Internal Passing Juice
General Finishes Internal Passing Juice
Newsletter Signup Internal Passing Juice
Where To Buy Internal Passing Juice
Professional/Industrial & OEM Products Internal Passing Juice
Manufacturer/OEM Account Application Internal Passing Juice
General Finishes University Internal Passing Juice
Design Center Internal Passing Juice
FAQs Internal Passing Juice
Resource Center Internal Passing Juice
Brochures & Color Charts Internal Passing Juice
COMPARE All Stains Internal Passing Juice
COMPARE Professional Products Internal Passing Juice
COMPARE All Topcoats Internal Passing Juice
COMPARE Paints, Glazes & Pigmented Topcoats Internal Passing Juice
COMPARE Primers, Sanding Sealers & Undercoats Internal Passing Juice
GF IN THE NEWS Internal Passing Juice
Water-Based Finishes & Coatings For Professional, Industrial & OEM Use Internal Passing Juice
Enduro Pigmented Water-Based Black Poly Internal Passing Juice
Enduro Water-Based Clear Poly Internal Passing Juice
Enduro Water-Based Conversion Varnish Internal Passing Juice
Enduro Water-Based Pre-Cat Lacquer Internal Passing Juice
Enduro Ready to Match (RTM) Water-Based Stain Internal Passing Juice
Enduro Water-Based Tintable 2K Clear Poly Internal Passing Juice
Enduro Water-Based Tintable 2K White Poly Internal Passing Juice
Enduro Water-Based Pigmented White Poly Internal Passing Juice
Enduro Water-Based Pro Series Clear Polyurethane Internal Passing Juice
Enduro Water-Based Pro Series White Polyurethane Internal Passing Juice
Water-Based Pigmented Top Coats, Paints, Glazes & Enamel Internal Passing Juice
Exterior 450 Water-Based White Topcoat Internal Passing Juice
Milk Paint Bases for Tinting Internal Passing Juice
Milk Paint Internal Passing Juice
Water-Based Sanding Sealers, Wood Primers, and Undercoats Internal Passing Juice
Enduro Water-Based Sanding Sealer Internal Passing Juice
Enduro Water Based Deep Base Undercoat Internal Passing Juice
Enduro Water Based Stain Blocker Primer Internal Passing Juice
Enduro Water-Based White Undercoat Internal Passing Juice
Professional Water-Based Wood Stains, Dye Stain & Dye Concentrates Internal Passing Juice
TransTint® Liquid Dye Concentrate Internal Passing Juice
Water-Based Dye Stain Internal Passing Juice
Water-Based Dye Stain Reducer Internal Passing Juice
Water-Based Pre-Stain Conditioner Internal Passing Juice
Water-Based Wood Stain Internal Passing Juice
Exterior Water-Based Stains, Paints, Top Coats, Primers & Deck Oil Internal Passing Juice
Exterior 450 Water-Based Topcoat Internal Passing Juice
Exterior 450 Water-Based Wood Stain Internal Passing Juice
Outdoor Oil Internal Passing Juice
Water-Based Extenders, Accelerators & Brush and Gun Cleaner Internal Passing Juice
Brush & Gun Cleaner Internal Passing Juice
Enduro Accelerator Internal Passing Juice
Enduro Extender Internal Passing Juice
Wood Maintenance, Polishes & Waxes Internal Passing Juice
Butcher Block Oil Internal Passing Juice
Orange Oil Furniture Polish Internal Passing Juice
Satin Finishing Wax Internal Passing Juice
Fill Sticks -Assortment Pack of 15 Color Groups Internal Passing Juice
Touch Up Markers - Assortment Pack of 15 Color Groups Internal Passing Juice
Water Based Paints and Glazes for Cabinets, Millwork and Furniture Internal Passing Juice
Glaze Effects Clear Base Internal Passing Juice
Glaze Effects Internal Passing Juice
Water Based Stain Blocking Primers, Undercoats, & Sanding Sealers Internal Passing Juice
Water Based Topcoats and Sanding Sealer Internal Passing Juice
Enduro-Var II Water Based Topcoat Internal Passing Juice
Flat Out Flat Water Based Top Coat Internal Passing Juice
High Performance Water Based Polyurethane Topcoat Internal Passing Juice
Wood Turner's Finish Internal Passing Juice
Water Based Wood Stains, Dye Stain Stain, Dye Concentrates & Pre-Conditioners Internal Passing Juice
Oil Based Wipe-on Stains, Pre-stain Conditioners & Sealers Internal Passing Juice
Gel Stains Internal Passing Juice
Oil Based Pre-Stain Wood Conditioner Internal Passing Juice
Oil Based Penetrating Wood Stains Internal Passing Juice
Seal-A-Cell Oil Based Sealer Internal Passing Juice
Oil Based Urethane Gel & Liquid Wipe-on Top Coats Internal Passing Juice
Arm-R-Seal Oil Based Topcoat Internal Passing Juice
Oil Based Gel Topcoat Internal Passing Juice
Hard Wax Oil & Hardener Internal Passing Juice
Oil Based Wood Bowl Finish Internal Passing Juice
Water Based Floor Products Internal Passing Juice
Pro Image Flooring Topcoat Internal Passing Juice
Sundries Internal Passing Juice
Jen Poly Brushes Internal Passing Juice
Stir Stix Internal Passing Juice
Ultraflex Softback Sanding Sponge Internal Passing Juice
Touch Up Markers and Fill Sticks Internal Passing Juice
Fill Stick and Touch Up Marker Assortment Pack Internal Passing Juice
Which General Finishes Coatings Are Suitable For OEM Applications? Internal Passing Juice
What Finishes & Coatings Does General Finishes Offer for Homeowners and DIY? Internal Passing Juice
View all FAQs Internal Passing Juice
General Finishes Internal Passing Juice
4 Reasons to Switch to Water-Based Wood Finishes Internal Passing Juice
Product Support Internal Passing Juice
POP Materials Internal Passing Juice
Renewable Resources Internal Passing Juice
General Finishes Blog Internal Passing Juice
ENDURO Facebook Page External Passing Juice
Image Upload Form Internal Passing Juice
VOC Updates Internal Passing Juice
Privacy Policy Internal Passing Juice
GF as Seen In Green Building & Design Magazine Internal Passing Juice
Terms Internal Passing Juice
Sitemap Internal Passing Juice

SEO Keywords

Keywords Cloud

wood white poly enduro finishes stain water-based oil based water

Keywords Consistency

Keyword Content Title Keywords Description Headings
water-based 59
enduro 51
based 26
stain 21
finishes 21

Usability

Url

Domain : generalfinishes.com

Length : 19

Favicon

Great, your website has a favicon.

Printability

We could not find a Print-Friendly CSS.

Language

Good. Your declared language is en.

Dublin Core

This page does not take advantage of Dublin Core.

Document

Doctype

HTML 5

Encoding

Perfect. Your declared charset is UTF-8.

W3C Validity

Errors : 0

Warnings : 0

Email Privacy

Great no email address has been found in plain text!

Deprecated HTML

Great! We haven't found deprecated HTML tags in your HTML.

Speed Tips

Excellent, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Too bad, your website has too many CSS files (more than 4).
Perfect, your website has few JavaScript files.
Perfect, your website takes advantage of gzip.

Mobile

Mobile Optimization

Apple Icon
Meta Viewport Tag
Flash content

Optimization

XML Sitemap

Great, your website has an XML sitemap.

https://generalfinishes.com/sitemap.xml

Robots.txt

https://generalfinishes.com/robots.txt

Great, your website has a robots.txt file.

Analytics

Missing

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

PageSpeed Insights


Device
Categories

Free SEO Testing Tool

Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.