Website review fwd.com.sg
FWD – Online Life and General Insurance in Singapore
Generated on March 27 2026 19:44 PM
Old data? UPDATE !
The score is 54/100
SEO Content
Title
FWD – Online Life and General Insurance in Singapore
Length : 52
Perfect, your title contains between 10 and 70 characters.
Description
Leading digital insurer in SG, offering a range of term insurance plans including life, critical illness, general insurance as well as investment-linked plans (ILP).
Length : 165
Ideally, your meta description should contain between 70 and 160 characters (spaces included). Use this free tool to calculate text length.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| title | FWD – Online Life and General Insurance in Singapore |
| description | Leading digital insurer in SG, offering a range of term insurance plans including life, critical illness, general insurance as well as investment-linked plans (ILP). |
| image | https://www.fwd.com.sg/wp-content/uploads/2025/11/1440-x-680-desktop-homepage-masthead-691ec8fbc1f16-scaled.webp |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 0 | 3 | 6 | 6 | 0 | 0 |
- [H2] Celebrate living. We’ve got your back.
- [H2] Quick links
- [H2] Here for you, 24/7
- [H3] Renew your coverage within minutes
- [H3] Term Life Plus
- [H3] Claims made easy
- [H3] Need a policy form?
- [H3] Have a question?
- [H3] Checking on your policy details?
- [H4] Step 1
- [H4] Step 2
- [H4] Step 3
- [H4] Products
- [H4] Useful links
- [H4] About
Images
We found 33 images on this web page.
13 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 3%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 39 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Renew now | Internal | Passing Juice |
| Buy now | Internal | Passing Juice |
| Read more about claims | Internal | Passing Juice |
| Future First | Internal | Passing Juice |
| Life Protection | Internal | Passing Juice |
| Critical illness | Internal | Passing Juice |
| Critical Illness Plus | Internal | Passing Juice |
| Big 3 Critical Illness | Internal | Passing Juice |
| Cancer 2.0 | Internal | Passing Juice |
| Heart Attack | Internal | Passing Juice |
| Stroke | Internal | Passing Juice |
| Flex | Internal | Passing Juice |
| Recover First | Internal | Passing Juice |
| Personal Accident | Internal | Passing Juice |
| International Health | Internal | Passing Juice |
| Home | Internal | Passing Juice |
| HDB Fire | Internal | Passing Juice |
| Maid | Internal | Passing Juice |
| Car | Internal | Passing Juice |
| Motorcycle | Internal | Passing Juice |
| Travel | Internal | Passing Juice |
| Life Income Plus | Internal | Passing Juice |
| Invest Goal 1 | Internal | Passing Juice |
| Invest First Max | Internal | Passing Juice |
| Invest First Summit | Internal | Passing Juice |
| Invest Flexi Elite | Internal | Passing Juice |
| Invest First Horizon | Internal | Passing Juice |
| Invest Flexi VII | Internal | Passing Juice |
| Save Smart Series 9 | Internal | Passing Juice |
| Help centre | Internal | Passing Juice |
| Claim forms | Internal | Passing Juice |
| Dispute resolution | Internal | Passing Juice |
| Speak to an adviser | Internal | Passing Juice |
| Speak Up hotline | External | Passing Juice |
| Blogs | Internal | Passing Juice |
| About us | Internal | Passing Juice |
| Our team | Internal | Passing Juice |
| Newsroom | Internal | Passing Juice |
| Career | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
first illness maid life critical get plus advice health invest
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| get | 32 |  |
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| advice | 30 | |
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| invest | 23 | |
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| life | 20 | |
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| first | 15 | |
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Usability
Url
Domain : fwd.com.sg
Length : 10
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Great, your website has few CSS files. |
|
Perfect, your website has few JavaScript files. |
|
Too bad, your website does not take advantage of gzip. |
Mobile
Mobile Optimization
|
Apple Icon |
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Meta Viewport Tag |
|
Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.fwd.com.sg/sitemap.xml |
Robots.txt
https://fwd.com.sg/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.