Website review friendly.ch
Swiss Web Analytics & Marketing Automation | Friendly
Generated on March 25 2026 23:02 PM
Old data? UPDATE !
The score is 60/100
SEO Content
Title
Swiss Web Analytics & Marketing Automation | Friendly
Length : 53
Perfect, your title contains between 10 and 70 characters.
Description
The Swiss alternative to Google Analytics & big marketing platforms. Privacy-first, nFADP/GDPR compliant, expert support. Trusted by banks, NGOs & corporations.
Length : 160
Great, your meta description contains between 70 and 160 characters.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| locale | en_US |
| type | website |
| title | Swiss Web Analytics & Marketing Automation | Friendly |
| description | The Swiss alternative to Google Analytics & big marketing platforms. Privacy-first, nFADP/GDPR compliant, expert support. Trusted by banks, NGOs & corporations. |
| url | https://friendly.ch/en/ |
| site_name | Friendly |
| image | https://friendly.ch/en/wp-content/uploads/sites/2/2025/12/Friendly_OpenGraph_image.png |
| image:width | 2400 |
| image:height | 1260 |
| image:type | image/png |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 7 | 12 | 0 | 0 | 0 |
- [H1] Web Analytics & Marketing Automation with Swiss privacy
- [H2] Two essential tools, one trusted partner.
- [H2] The hidden cost of big platforms
- [H2] Why leading organizations trust Friendly
- [H2] What privacy-conscious brands say about us
- [H2] Radically transparent
- [H2] Need help getting started?
- [H2] Get the Friendly newsletter
- [H3] The Swiss alternative to Google Analytics
- [H3] Privacy-first marketing automation
- [H3] Slow or no support
- [H3] No control over your data
- [H3] One-size-fits-none
- [H3] Open-Source freedom with Swiss precision
- [H3] nFADP & GDPR compliance
- [H3] True data sovereignty
- [H3] Deep expertise
- [H3] Fully customizable
- [H3] Reliable support
- [H3] Case studies
Images
We found 48 images on this web page.
46 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 4%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 29 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| The Swiss alternative to Google Analytics | Internal | Passing Juice |
| Features | Internal | Passing Juice |
| Live demo | External | Passing Juice |
| Pricing | Internal | Passing Juice |
| vs Google Analytics | Internal | Passing Juice |
| vs Matomo | Internal | Passing Juice |
| Privacy-first marketing automation | Internal | Passing Juice |
| Features | Internal | Passing Juice |
| Pricing | Internal | Passing Juice |
| vs Hubspot | Internal | Passing Juice |
| Customers | Internal | Passing Juice |
| Pricing | Internal | Passing Juice |
| Blog | Internal | Passing Juice |
| About | Internal | Passing Juice |
| Contact | Internal | Passing Juice |
| Login | Internal | Passing Juice |
| Deutsch | Internal | Passing Juice |
| Français | Internal | Passing Juice |
| English | Internal | Passing Juice |
| Talk to a specialist | Internal | Passing Juice |
| ISO certification | Internal | Passing Juice |
| in Switzerland | Internal | Passing Juice |
| Read the case study | Internal | Passing Juice |
| Read the case study | Internal | Passing Juice |
| Read the case study | Internal | Passing Juice |
| Read the case study | Internal | Passing Juice |
| It’s how we work | Internal | Passing Juice |
| Read our Open Startup Reports | Internal | Passing Juice |
| privacy policy | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
automate marketing automation data privacy team analytics friendly swiss from
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| friendly | 15 |  |
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| analytics | 10 | |
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| marketing | 9 | |
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| privacy | 9 | |
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| swiss | 8 | |
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Usability
Url
Domain : friendly.ch
Length : 11
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Too bad, your website has too many CSS files (more than 4). |
|
Too bad, your website has too many JS files (more than 6). |
|
Too bad, your website does not take advantage of gzip. |
Mobile
Mobile Optimization
|
Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://friendly.ch/en/sitemap_index.xml |
Robots.txt
https://friendly.ch/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.