Website review fmg.co.nz
FMG Insurance | Trusted Rural Insurance Across New Zealand
Generated on April 02 2026 02:46 AM
Old data? UPDATE !
The score is 57/100
SEO Content
Title
FMG Insurance | Trusted Rural Insurance Across New Zealand
Length : 58
Perfect, your title contains between 10 and 70 characters.
Description
Rural insurance from a team that knows rural New Zealand. FMG supports farmers, growers, and businesses with cover backed by experience.
Length : 136
Great, your meta description contains between 70 and 160 characters.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| title | Home |
| type | website |
| url | https://www.fmg.co.nz |
| image | https://www.fmg.co.nz/__data/assets/image/0020/8237/Kidd-Farm-Sept.jpg |
| image:alt | aerial view of winding road through green hills |
| description | FMG is New Zealand’s leading rural insurer. We provide advice and insurance to over 129,000 members and clients living in rural and provincial New Zealand, with employees located across 30 regional offices nationwide. |
| site_name | Home |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 3 | 4 | 0 | 0 | 0 |
- [H1] Home
- [H2] Here for the good of the country
- [H2] Te Radar gets side-by-side with FMG clients
- [H2] We do things differently at FMG
- [H3] Do it online
- [H3] Rural theft
- [H3] 100% NZ owned and operated
- [H3] We're a mutual
Images
We found 10 images on this web page.
5 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 6%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 57 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Skip to navigation | Internal | Passing Juice |
| Skip to main content | Internal | Passing Juice |
| Skip to footer | Internal | Passing Juice |
| Log in | External | Passing Juice |
| Register | External | Passing Juice |
| What we cover | Internal | Passing Juice |
| Home, car & contents | Internal | Passing Juice |
| Lifestyle blocks | Internal | Passing Juice |
| Businesses | Internal | Passing Juice |
| Horticulture & viticulture | Internal | Passing Juice |
| Dairy farmers | Internal | Passing Juice |
| Arable farmers | Internal | Passing Juice |
| Sheep & beef farmers | Internal | Passing Juice |
| Horses | Internal | Passing Juice |
| Life & Health Insurance | Internal | Passing Juice |
| Travel | Internal | Passing Juice |
| Our policy wordings | Internal | Passing Juice |
| Request a quote | Internal | Passing Juice |
| Make a claim | Internal | Passing Juice |
| Manage your insurance | Internal | Passing Juice |
| FMG Connect | Internal | Passing Juice |
| Understanding premiums | Internal | Passing Juice |
| Understanding renewals and statements | Internal | Passing Juice |
| The claim process | Internal | Passing Juice |
| Ways to pay | Internal | Passing Juice |
| Advice | Internal | Passing Juice |
| Dairy | Internal | Passing Juice |
| Sheep and beef | Internal | Passing Juice |
| On farm | Internal | Passing Juice |
| At home | Internal | Passing Juice |
| Lifestyle blocks | Internal | Passing Juice |
| Business | Internal | Passing Juice |
| FMG advice guides | Internal | Passing Juice |
| Regional advice | Internal | Passing Juice |
| Learning modules | Internal | Passing Juice |
| Disaster information | Internal | Passing Juice |
| Why FMG? | Internal | Passing Juice |
| Supporting rural New Zealand | Internal | Passing Juice |
| Corporate information | Internal | Passing Juice |
| FMG in your region | Internal | Passing Juice |
| B Corp Certified | Internal | Passing Juice |
| Careers | Internal | Passing Juice |
| News | Internal | Passing Juice |
| Events | Internal | Passing Juice |
| Contact us | Internal | Passing Juice |
| - | Internal | Passing Juice |
| Read more | Internal | Passing Juice |
| Contents calculator | Internal | Passing Juice |
| FMG scholarships | Internal | Passing Juice |
| Our partners | Internal | Passing Juice |
| Spot Check Roadie | Internal | Passing Juice |
| FMG Young Farmer of the Year | Internal | Passing Juice |
| Farmstrong | Internal | Passing Juice |
| News | Internal | Passing Juice |
| Make a complaint | Internal | Passing Juice |
| Privacy Policy | External | Passing Juice |
| Terms of Service | External | Passing Juice |
SEO Keywords
Keywords Cloud
understanding home skip insurance information fmg farmers dairy blocks advice
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| fmg | 6 |  |
 |
|
|
| insurance | 4 | |
|
|
|
| farmers | 3 | |
|
|
|
| skip | 3 | |
|
|
|
| advice | 3 | |
|
|
|
Usability
Url
Domain : fmg.co.nz
Length : 9
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Great, your website has few CSS files. |
|
Too bad, your website has too many JS files (more than 6). |
|
Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
|
Apple Icon |
|
Meta Viewport Tag |
|
Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.fmg.co.nz/sitemap.xml |
Robots.txt
https://fmg.co.nz/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.