Website review fidelitylife.co.nz
New Zealand’s largest locally owned life insurer | Fidelity Life
Generated on April 17 2026 09:12 AM
Old data? UPDATE !
The score is 55/100
SEO Content
Title
New Zealand’s largest locally owned life insurer | Fidelity Life
Length : 64
Perfect, your title contains between 10 and 70 characters.
Description
Fidelity Life is New Zealand's largest locally-owned life insurer. Protecting New Zealanders for 50 years and in that time paying over $1.4b in claims.
Length : 151
Great, your meta description contains between 70 and 160 characters.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| site_name | Fidelity Life |
| title | New Zealand’s largest locally owned life insurer |
| description | Fidelity Life is New Zealand's largest locally-owned life insurer. Protecting New Zealanders for 50 years and in that time paying over $1.4b in claims. |
| type | website |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 5 | 9 | 11 | 0 | 0 | 0 |
- [H1] Free online Will for New Life customers.
- [H1] Insurance 101 toolkit.
- [H1] Get in touch.
- [H1] Claims we’ve paid.
- [H1] Severe weather relief offer.
- [H2] Welcome.
- [H2] Here for you.
- [H2] Claims stories from our customers.
- [H2] Looking for life insurance?
- [H2] Life insurance 101 guide.
- [H2] Check out our bite-sized videos to learn more.
- [H2] What to expect at claim time.
- [H2] Personal and business insurance.
- [H2] Why choose Fidelity Life?
- [H3] Who are you looking to protect?
- [H3] What's your job status?
- [H3] What's your living situation?
- [H3] Any debts or mortgage you'd like taken care of if you died?
- [H3] Any savings to get you by if you got sick or injured & had to stop working?
- [H3] Meet Vaughan.
- [H3]
- [H3] Life insurance.
- [H3] Income protection.
- [H3] Business expenses.
- [H3] Key person cover.
Images
We found 43 images on this web page.
7 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 49%
Ideal! This page's ratio of text to HTML code is between 25 and 70 percent.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Bad. Your links have query string.
Underscores in the URLs
We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links
We found a total of 81 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| About us | Internal | Passing Juice |
| Our story | Internal | Passing Juice |
| Why choose Fidelity Life? | Internal | Passing Juice |
| Celebrate 50 years | Internal | Passing Juice |
| Open roles | Internal | Passing Juice |
| Become a financial adviser | Internal | Passing Juice |
| Our ESG approach | Internal | Passing Juice |
| An overview | Internal | Passing Juice |
| Environment and sustainability | Internal | Passing Juice |
| Doing the right thing | Internal | Passing Juice |
| Life cover | Internal | Passing Juice |
| Income protection cover | Internal | Passing Juice |
| Monthly mortgage repayment cover | Internal | Passing Juice |
| Total and permanent disability cover | Internal | Passing Juice |
| Survivor's income cover | Internal | Passing Juice |
| Trauma cover | Internal | Passing Juice |
| Trauma multi cover | Internal | Passing Juice |
| Specific injury cover | Internal | Passing Juice |
| Cancer companion | Internal | Passing Juice |
| Cancer Coach (for Group) | Internal | Passing Juice |
| Cancer Caregivers | Internal | Passing Juice |
| Raise support services. | Internal | Passing Juice |
| Business expenses cover | Internal | Passing Juice |
| Key person cover | Internal | Passing Juice |
| Life cover for business | Internal | Passing Juice |
| Total and permanent disability cover for business | Internal | Passing Juice |
| Trauma cover for business | Internal | Passing Juice |
| Rural key person cover | Internal | Passing Juice |
| Key person cover for farmers | Internal | Passing Juice |
| Group insurance for employees | Internal | Passing Juice |
| Group Life insurance | Internal | Passing Juice |
| Group Income protection insurance | Internal | Passing Juice |
| Group Life and Total and permanent disability insurance | Internal | Passing Juice |
| Group Trauma insurance | Internal | Passing Juice |
| Insurance 101 toolkit | Internal | Passing Juice |
| Start here | Internal | Passing Juice |
| Try it now | Internal | Passing Juice |
| See all videos | Internal | Passing Juice |
| Life insurance basics | Internal | Passing Juice |
| How to get started | Internal | Passing Juice |
| Life insurance by age | Internal | Passing Juice |
| Life insurance by life stage | Internal | Passing Juice |
| Tell me more | Internal | Passing Juice |
| Claims | Internal | Passing Juice |
| Claims guide | Internal | Passing Juice |
| Claims we've paid | Internal | Passing Juice |
| Customer stories | Internal | Passing Juice |
| Make a claim | Internal | Passing Juice |
| Claims promise | Internal | Passing Juice |
| Media releases | Internal | Passing Juice |
| Advice for good | Internal | Passing Juice |
| Contact us | Internal | Passing Juice |
| FAQs | Internal | Passing Juice |
| Update contact details | Internal | Passing Juice |
| Working with a financial adviser | Internal | Passing Juice |
| Struggling with your premium? What you need to know. | Internal | Passing Juice |
| Remediation information | Internal | Passing Juice |
| Apollo | Internal | Passing Juice |
| Adviser Centre | Internal | Passing Juice |
| Adviser Hub | Internal | Passing Juice |
| Home | Internal | Passing Juice |
| Search | Internal | Passing Juice |
| Learn more. | Internal | Passing Juice |
| Contact us here. | Internal | Passing Juice |
| Take me there. | Internal | Passing Juice |
| Find out more. | Internal | Passing Juice |
| See more stories. | Internal | Passing Juice |
| Learn more about Cancer companion. | Internal | Passing Juice |
| Read more. | Internal | Passing Juice |
| Read more. | Internal | Passing Juice |
| Read more. | Internal | Passing Juice |
| Read more. | Internal | Passing Juice |
| Learn more. | Internal | Passing Juice |
| Fidelity Life's financial strength page | Internal | Passing Juice |
| Privacy statement | Internal | Passing Juice |
| Terms & conditions | Internal | Passing Juice |
| Community guidelines | Internal | Passing Juice |
| Sitemap | Internal | Passing Juice |
| Whistleblower policy | Internal | Passing Juice |
| Financial Advice Disclosure | Internal | Passing Juice |
| - | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
life business insurance cover group financial protection learn claims more
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| insurance | 48 |  |
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| life | 41 | |
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| cover | 33 | |
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| claims | 20 | |
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| more | 18 | |
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Usability
Url
Domain : fidelitylife.co.nz
Length : 18
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Great, your website has few CSS files. |
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Perfect, your website has few JavaScript files. |
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Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
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Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Missing
Your website does not have an XML sitemap - this can be problematic.
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
Robots.txt
https://fidelitylife.co.nz/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.