Website review fairerfinance.com
Fairer Finance | We're making finance fairer
Generated on March 28 2026 02:52 AM
Old data? UPDATE !
The score is 66/100
SEO Content
Title
Fairer Finance | We're making finance fairer
Length : 44
Perfect, your title contains between 10 and 70 characters.
Description
We want to see a world where consumers trust, and even love, their banks and insurers. Everything we do is about making that vision a reality.
Length : 142
Great, your meta description contains between 70 and 160 characters.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| type | website |
| title | We're making finance fairer |
| description | We want to see a world where consumers trust, and even love, their banks and insurers. Everything we do is about making that vision a reality. |
| url | https://www.fairerfinance.com |
| site_name | Fairer Finance |
| locale | en_GB |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 3 | 19 | 34 | 0 | 0 | 7 |
- [H1] We’re here to help you get a better deal
- [H1] We're here to help you deliver better customer outcomes
- [H1] We're here to help you create a fairer market
- [H2] Your cookie settings
- [H2] Search our website
- [H2] Our ratings
- [H2] Our impact
- [H2] Our insights
- [H2] Our podcast
- [H2] Spotted one of our awards?
- [H2] Tell us your story
- [H2] Our latest webinar
- [H2] Our impact
- [H2] Our insights
- [H2] Our podcast
- [H2] Ready to claim your ribbons?
- [H2] Let’s work together
- [H2] Our insights
- [H2] Our podcast
- [H2] Our latest research report
- [H2] Our impact
- [H2] Let’s work together
- [H3] Our ratings
- [H3] Our work with business
- [H3] Our insights
- [H3] About us
- [H3] Financial Times
- [H3] Mortgage Strategy
- [H3] IFA
- [H3] The Intermediary
- [H3] Mortgage Solutions
- [H3] Mortgage Finance Gazette
- [H3] Oman Observer
- [H3] Insurance Post
- [H3] A point about bullet points: when to use and when to avoid
- [H3] The FCA's changing emphasis
- [H3] Financial Times
- [H3] Mortgage Strategy
- [H3] IFA
- [H3] The Intermediary
- [H3] Mortgage Solutions
- [H3] Mortgage Finance Gazette
- [H3] Oman Observer
- [H3] Insurance Post
- [H3] A point about bullet points: when to use and when to avoid
- [H3] The FCA's changing emphasis
- [H3] A point about bullet points: when to use and when to avoid
- [H3] The FCA's changing emphasis
- [H3] Financial Times
- [H3] Mortgage Strategy
- [H3] IFA
- [H3] The Intermediary
- [H3] Mortgage Solutions
- [H3] Mortgage Finance Gazette
- [H3] Oman Observer
- [H3] Insurance Post
- [H6] Follow us
- [H6] Our ratings
- [H6] Our insights
- [H6] About us
- [H6] Our work with business
- [H6] In the news
- [H6] Contact us
Images
We found 19 images on this web page.
16 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 43%
Ideal! This page's ratio of text to HTML code is between 25 and 70 percent.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 90 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| not the small print | Internal | Passing Juice |
| Find a fairer provider | Internal | Passing Juice |
| Bank accounts | Internal | Passing Juice |
| Buy now pay later | Internal | Passing Juice |
| Credit cards | Internal | Passing Juice |
| Mortgages | Internal | Passing Juice |
| Personal loans | Internal | Passing Juice |
| Savings accounts | Internal | Passing Juice |
| Breakdown cover | Internal | Passing Juice |
| Car insurance | Internal | Passing Juice |
| Home emergency cover | Internal | Passing Juice |
| Home insurance | Internal | Passing Juice |
| Life insurance | Internal | Passing Juice |
| Pet insurance | Internal | Passing Juice |
| Private medical insurance | Internal | Passing Juice |
| Travel insurance | Internal | Passing Juice |
| Bank accounts | Internal | Passing Juice |
| Business credit cards | Internal | Passing Juice |
| Children's accounts | Internal | Passing Juice |
| Credit cards | Internal | Passing Juice |
| Personal loans | Internal | Passing Juice |
| Easy Access Savings | Internal | Passing Juice |
| Breakdown cover | Internal | Passing Juice |
| Car insurance | Internal | Passing Juice |
| Commercial vehicle insurance | Internal | Passing Juice |
| Gadget insurance | Internal | Passing Juice |
| GAP Insurance | Internal | Passing Juice |
| Home insurance | Internal | Passing Juice |
| Home emergency cover | Internal | Passing Juice |
| Motor excess cover | Internal | Passing Juice |
| Motorbike insurance | Internal | Passing Juice |
| Over 50s life insurance | Internal | Passing Juice |
| Pet insurance | Internal | Passing Juice |
| Private medical insurance | Internal | Passing Juice |
| Small combined insurance | Internal | Passing Juice |
| Travel insurance | Internal | Passing Juice |
| Prepaid funeral plans | Internal | Passing Juice |
| Direct cremation plans | Internal | Passing Juice |
| Online will writers | Internal | Passing Juice |
| Fund & share accounts | Internal | Passing Juice |
| Income drawdown products (self-invested) | Internal | Passing Juice |
| Junior ISAs | Internal | Passing Juice |
| Junior pensions | Internal | Passing Juice |
| Junior stocks and shares ISAs (self-invested) | Internal | Passing Juice |
| Ready-made investment products | Internal | Passing Juice |
| Ready-made ethical investment products | Internal | Passing Juice |
| Self-invested personal pensions (SIPPS) | Internal | Passing Juice |
| Stocks and shares ISAs | Internal | Passing Juice |
| Find out more | Internal | Passing Juice |
| Read our insights | Internal | Passing Juice |
| In the news | Internal | Passing Juice |
| Discover more | Internal | Passing Juice |
| Consumers | Internal | Passing Juice |
| Businesses | Internal | Passing Juice |
| Policymakers | Internal | Passing Juice |
| Read our guides | Internal | Passing Juice |
| Who we've worked with | Internal | Passing Juice |
| How we shape policy | Internal | Passing Juice |
| Our customer experience ratings | Internal | Passing Juice |
| Our product ratings | Internal | Passing Juice |
| UK financial regulation | External | Passing Juice |
| here | Internal | Passing Juice |
| article. | External | Passing Juice |
| Read | External | Passing Juice |
| FCA | External | Passing Juice |
| article | External | Passing Juice |
| here | External | Passing Juice |
| Fairer Finance’s | External | Passing Juice |
| Listen on Apple Podcasts | External | Passing Juice |
| Listen on Spotify | External | Passing Juice |
| Listen on Amazon Music | External | Passing Juice |
| Find out more about our ribbons & endorsements | Internal | Passing Juice |
| Get in touch | Internal | Passing Juice |
| Watch or download | Internal | Passing Juice |
| Our Insight Portal | Internal | Passing Juice |
| Fair Value Report Tool | Internal | Passing Juice |
| Blog | Internal | Passing Juice |
| Press releases | Internal | Passing Juice |
| Webinars | Internal | Passing Juice |
| Campaigns | Internal | Passing Juice |
| Research reports | Internal | Passing Juice |
| Meet the team | Internal | Passing Juice |
| How we make our money | Internal | Passing Juice |
| Work for us | Internal | Passing Juice |
| Media centre | Internal | Passing Juice |
| Embedding the Consumer Duty | Internal | Passing Juice |
| Evidencing fair value | Internal | Passing Juice |
| Transforming communications | Internal | Passing Juice |
| Consumer testing | Internal | Passing Juice |
| Upskilling your team | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
cookies accounts finance consumer insurance fairer work cover listen ratings
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| insurance | 21 |  |
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| listen | 9 | |
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| ratings | 8 | |
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| fairer | 7 | |
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| finance | 6 | |
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Usability
Url
Domain : fairerfinance.com
Length : 17
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Great, your website has few CSS files. |
|
Perfect, your website has few JavaScript files. |
|
Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
|
Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.fairerfinance.com/sitemap.xml |
Robots.txt
https://fairerfinance.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
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