Website review ethical.org.au
Shop Ethical!
Generated on May 03 2026 23:18 PM
Old data? UPDATE !
The score is 56/100
SEO Content
Title
Shop Ethical!
Length : 13
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Description
Length : 0
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Keywords
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Og Meta Properties
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Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 2 | 7 | 0 | 6 | 0 | 0 |
- [H1] Australia's most comprehensive ethical consumer guide
- [H1] Make ethical, informed choices
- [H2] Get the low-down on the environmental and social record of companies behind common brand names.
- [H2] Chocolate category
- [H2] KDP buys JDE Peet's
- [H2] Transparency Pledge
- [H2] Josh's Rainbow Eggs
- [H2] Eggs Category
- [H2] Lululemon fined for spamming
- [H4] Top searched in March
- [H4] Ownership Change
- [H4] Assessment Update
- [H4] Rating Change
- [H4] Top searched in Feb
- [H4] Rating Change
Images
We found 7 images on this web page.
7 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 59%
Ideal! This page's ratio of text to HTML code is between 25 and 70 percent.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
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SEO Links
URL Rewrite
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Underscores in the URLs
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In-page links
We found a total of 433 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Issues | Internal | Passing Juice |
| Companies | Internal | Passing Juice |
| What is this? | Internal | Passing Juice |
| Genetic Engineering | Internal | Passing Juice |
| Organics | Internal | Passing Juice |
| Baby Accessories | Internal | Passing Juice |
| Baby Food | Internal | Passing Juice |
| Baby Formula | Internal | Passing Juice |
| Baby Toiletries | Internal | Passing Juice |
| Baby Wipes | Internal | Passing Juice |
| Nappies | Internal | Passing Juice |
| Cotton & Pesticides | Internal | Passing Juice |
| Fur | Internal | Passing Juice |
| Outworkers in Australia | Internal | Passing Juice |
| Supply-Chain Transparency | Internal | Passing Juice |
| Sweatshops | Internal | Passing Juice |
| Uzbek Cotton | Internal | Passing Juice |
| Babywear | Internal | Passing Juice |
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| Swimwear | Internal | Passing Juice |
| Bobby Calves | Internal | Passing Juice |
| Bottled Water | Internal | Passing Juice |
| Child Labour & Chocolate | Internal | Passing Juice |
| Egg Choices | Internal | Passing Juice |
| Factory Farming | Internal | Passing Juice |
| Fair Trade Coffee | Internal | Passing Juice |
| Food Miles & Buying Local | Internal | Passing Juice |
| High Cost of Animal Products | Internal | Passing Juice |
| Overfishing | Internal | Passing Juice |
| Packaging & Waste | Internal | Passing Juice |
| Palm Oil | Internal | Passing Juice |
| Bread | Internal | Passing Juice |
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| Chocolate | Internal | Passing Juice |
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| Butter & Margarine | Internal | Passing Juice |
| Cheese | Internal | Passing Juice |
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| Flavoured Milk | Internal | Passing Juice |
| Fresh Pasta | Internal | Passing Juice |
| Milk | Internal | Passing Juice |
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| Coffee | Internal | Passing Juice |
| Cordial | Internal | Passing Juice |
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| Iced Tea | Internal | Passing Juice |
| Juice & Fruit Drinks | Internal | Passing Juice |
| Kombucha | Internal | Passing Juice |
| Milk Flavouring | Internal | Passing Juice |
| Mixers | Internal | Passing Juice |
| Non-Alcoholic | Internal | Passing Juice |
| Soft Drinks | Internal | Passing Juice |
| Sparkling Water | Internal | Passing Juice |
| Sports Drinks | Internal | Passing Juice |
| Tea | Internal | Passing Juice |
| Beef | Internal | Passing Juice |
| Finger Food | Internal | Passing Juice |
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| Frozen Meals/Pizza | Internal | Passing Juice |
| Frozen Pastry | Internal | Passing Juice |
| Frozen Vegies/Chips | Internal | Passing Juice |
| Ice Cream | Internal | Passing Juice |
| Pies & Pasties | Internal | Passing Juice |
| Poultry | Internal | Passing Juice |
| Health Bars | Internal | Passing Juice |
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| Cheese Spread | Internal | Passing Juice |
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| Honey | Internal | Passing Juice |
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| Aperitif | Internal | Passing Juice |
| Beer | Internal | Passing Juice |
| Beer (imported) | Internal | Passing Juice |
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| Brandy | Internal | Passing Juice |
| Cider | Internal | Passing Juice |
| Cognac | Internal | Passing Juice |
| Gin | Internal | Passing Juice |
| Liqueur | Internal | Passing Juice |
| Premix Spirits/RTD | Internal | Passing Juice |
| Rum | Internal | Passing Juice |
| Schnapps | Internal | Passing Juice |
| Scotch Whisky | Internal | Passing Juice |
| Seltzer | Internal | Passing Juice |
| Tequila | Internal | Passing Juice |
| Vermouth | Internal | Passing Juice |
| Vodka | Internal | Passing Juice |
| Whisky (other) | Internal | Passing Juice |
| House Brands | Internal | Passing Juice |
| Cleaning Products | Internal | Passing Juice |
| Microplastics | Internal | Passing Juice |
| Right to Repair | Internal | Passing Juice |
| Air Conditioners | Internal | Passing Juice |
| Air Purifiers | Internal | Passing Juice |
| Coffee Machines | Internal | Passing Juice |
| Dishwashers | Internal | Passing Juice |
| Fridges & Freezers | Internal | Passing Juice |
| Heating & Cooling | Internal | Passing Juice |
| Irons | Internal | Passing Juice |
| Microwaves | Internal | Passing Juice |
| Ovens & Cooktops | Internal | Passing Juice |
| Rangehoods | Internal | Passing Juice |
| Small Kitchen Appliances | Internal | Passing Juice |
| Vacuum Cleaners | Internal | Passing Juice |
| Washing Machines & Dryers | Internal | Passing Juice |
| Bathroom Cleaners | Internal | Passing Juice |
| Brushware & Mops | Internal | Passing Juice |
| Carpet Cleaners | Internal | Passing Juice |
| Dishwashing Detergent | Internal | Passing Juice |
| Disinfectant | Internal | Passing Juice |
| Drain Cleaners | Internal | Passing Juice |
| Floor Cleaners | Internal | Passing Juice |
| Gloves | Internal | Passing Juice |
| Kitchen & Oven Cleaners | Internal | Passing Juice |
| Multi-Purpose Cleaners | Internal | Passing Juice |
| Polish | Internal | Passing Juice |
| Scourers, Sponges & Wipes | Internal | Passing Juice |
| Toilet Cleaners | Internal | Passing Juice |
| Window & Glass Cleaners | Internal | Passing Juice |
| Batteries | Internal | Passing Juice |
| Electricity Suppliers | Internal | Passing Juice |
| Solar Panels | Internal | Passing Juice |
| Fabric Softener | Internal | Passing Juice |
| Ironing Needs | Internal | Passing Juice |
| Laundry Detergent | Internal | Passing Juice |
| Stain Removal & Prewash | Internal | Passing Juice |
| Air Fresheners | Internal | Passing Juice |
| BBQ Needs | Internal | Passing Juice |
| Foil/Cling Wrap/Bags | Internal | Passing Juice |
| Food Storage Containers | Internal | Passing Juice |
| Garden Care | Internal | Passing Juice |
| Hosiery | Internal | Passing Juice |
| Light Globes | Internal | Passing Juice |
| Lighters & Matches | Internal | Passing Juice |
| Paper Towels | Internal | Passing Juice |
| Party & Picnic Needs | Internal | Passing Juice |
| Pegs | Internal | Passing Juice |
| Pest Control | Internal | Passing Juice |
| Shoe Care | Internal | Passing Juice |
| Stationery | Internal | Passing Juice |
| Underwear & Socks | Internal | Passing Juice |
| Copy Paper | Internal | Passing Juice |
| Water & Forests | Internal | Passing Juice |
| Binders & Dividers | Internal | Passing Juice |
| Clipboards & Folders | Internal | Passing Juice |
| Display Books | Internal | Passing Juice |
| Document Storage | Internal | Passing Juice |
| Bookkeeping | Internal | Passing Juice |
| Diaries & Planners | Internal | Passing Juice |
| Envelopes | Internal | Passing Juice |
| Notebooks & Pads | Internal | Passing Juice |
| Printer Labels | Internal | Passing Juice |
| Printer Paper | Internal | Passing Juice |
| Sticky Notes | Internal | Passing Juice |
| Adhesives | Internal | Passing Juice |
| Correction | Internal | Passing Juice |
| Erasers & Sharpeners | Internal | Passing Juice |
| Hole Punches | Internal | Passing Juice |
| Markers & Highlighters | Internal | Passing Juice |
| Paper Fasteners | Internal | Passing Juice |
| Pencils & Colouring | Internal | Passing Juice |
| Pens | Internal | Passing Juice |
| Rubber Stamps | Internal | Passing Juice |
| Rulers | Internal | Passing Juice |
| Scissors | Internal | Passing Juice |
| Staplers | Internal | Passing Juice |
| Animal Testing | Internal | Passing Juice |
| Chemicals in Cosmetics | Internal | Passing Juice |
| Nanotechnology | Internal | Passing Juice |
| Recycled Paper | Internal | Passing Juice |
| Cosmetics | Internal | Passing Juice |
| Fragrances | Internal | Passing Juice |
| Nail Care | Internal | Passing Juice |
| Skin Care | Internal | Passing Juice |
| Tanning Lotions | Internal | Passing Juice |
| Dental Floss | Internal | Passing Juice |
| Mouthwash | Internal | Passing Juice |
| Toothbrush | Internal | Passing Juice |
| Toothpaste | Internal | Passing Juice |
| Hair Colour | Internal | Passing Juice |
| Hair Styling | Internal | Passing Juice |
| Lice Treatment | Internal | Passing Juice |
| Shampoo | Internal | Passing Juice |
| Antiseptic | Internal | Passing Juice |
| Aromatherapy | Internal | Passing Juice |
| Bandages | Internal | Passing Juice |
| Cold & Flu | Internal | Passing Juice |
| Condoms | Internal | Passing Juice |
| Cotton Buds/Balls | Internal | Passing Juice |
| Digestive Care | Internal | Passing Juice |
| Eye & Ear Care | Internal | Passing Juice |
| Foot Care | Internal | Passing Juice |
| Laxatives | Internal | Passing Juice |
| Lip Care | Internal | Passing Juice |
| Medicinal Oils | Internal | Passing Juice |
| Pain Relief Tablets | Internal | Passing Juice |
| Personal Lubricant | Internal | Passing Juice |
| Quit Smoking | Internal | Passing Juice |
| Topical Pain Relief | Internal | Passing Juice |
| Vitamins | Internal | Passing Juice |
| Body Wash | Internal | Passing Juice |
| Deodorant | Internal | Passing Juice |
| Feminine Hygiene | Internal | Passing Juice |
| Hair Removal | Internal | Passing Juice |
| Hand Wash/Sanitiser | Internal | Passing Juice |
| Incontinence Needs | Internal | Passing Juice |
| Mens Grooming | Internal | Passing Juice |
| Shavers | Internal | Passing Juice |
| Soap | Internal | Passing Juice |
| Sunscreen | Internal | Passing Juice |
| Tissues | Internal | Passing Juice |
| Toilet Paper | Internal | Passing Juice |
| Toilet Paper (Commercial) | Internal | Passing Juice |
| Cat Food | Internal | Passing Juice |
| Cat Litter | Internal | Passing Juice |
| Dog Food | Internal | Passing Juice |
| Dog Treats | Internal | Passing Juice |
| Pet Care | Internal | Passing Juice |
| Pet Food (chilled) | Internal | Passing Juice |
| Pet Food (other) | Internal | Passing Juice |
| Alcohol Retail in Australia | Internal | Passing Juice |
| Beyond the Supermarket | Internal | Passing Juice |
| House Brands | Internal | Passing Juice |
| Supermarkets in Australia | Internal | Passing Juice |
| Clothing Stores | Internal | Passing Juice |
| Department Stores | Internal | Passing Juice |
| Electronics Stores | Internal | Passing Juice |
| Footwear Stores | Internal | Passing Juice |
| Fuel & Convenience Stores | Internal | Passing Juice |
| Hardware Stores | Internal | Passing Juice |
| Homewares Stores | Internal | Passing Juice |
| Liquor Stores | Internal | Passing Juice |
| Stationery Stores | Internal | Passing Juice |
| Supermarkets | Internal | Passing Juice |
| Toy Stores | Internal | Passing Juice |
| Conflict Minerals | Internal | Passing Juice |
| E-waste | Internal | Passing Juice |
| Electronics & Wellbeing | Internal | Passing Juice |
| Labour Exploitation | Internal | Passing Juice |
| Rare Earth Minerals | Internal | Passing Juice |
| Computer Parts | Internal | Passing Juice |
| Computer monitors | Internal | Passing Juice |
| Desktop Computers | Internal | Passing Juice |
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| Bluetooth Speakers | Internal | Passing Juice |
| Cameras/Camcorders | Internal | Passing Juice |
| E-readers | Internal | Passing Juice |
| GPS | Internal | Passing Juice |
| Smartphones | Internal | Passing Juice |
| Smartwatches | Internal | Passing Juice |
| Wireless Earbuds | Internal | Passing Juice |
| E-commerce | Internal | Passing Juice |
| Messaging | Internal | Passing Juice |
| Music Streaming | Internal | Passing Juice |
| Search Engines | Internal | Passing Juice |
| Social Media | Internal | Passing Juice |
| Video Streaming | Internal | Passing Juice |
| Action Games | Internal | Passing Juice |
| Action-Adventure Games | Internal | Passing Juice |
| Classic Video Games | Internal | Passing Juice |
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| Multiplayer Games | Internal | Passing Juice |
| Other Video Games | Internal | Passing Juice |
| Platform Games | Internal | Passing Juice |
| Racing Games | Internal | Passing Juice |
| Role-playing Games | Internal | Passing Juice |
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| Strategy Games | Internal | Passing Juice |
| Toys & China | Internal | Passing Juice |
| Action Toys | Internal | Passing Juice |
| Arts & Crafts | Internal | Passing Juice |
| Baby & Pre-school | Internal | Passing Juice |
| Board Games & Puzzles | Internal | Passing Juice |
| Collectables | Internal | Passing Juice |
| Construction | Internal | Passing Juice |
| Dolls | Internal | Passing Juice |
| Electronic Toys | Internal | Passing Juice |
| Vehicles | Internal | Passing Juice |
| Airlines | Internal | Passing Juice |
| Electric Cars | Internal | Passing Juice |
| Hybrid Cars | Internal | Passing Juice |
| Petrol Cars | Internal | Passing Juice |
| Tyres | Internal | Passing Juice |
| About the ratings | Internal | Passing Juice |
| Assessment sources | Internal | Passing Juice |
| Assessment categories | Internal | Passing Juice |
| About assessment search | Internal | Passing Juice |
| Animal Rights | Internal | Passing Juice |
| Animal Testing | Internal | Passing Juice |
| Factory Farming | Internal | Passing Juice |
| Controversial Tech | Internal | Passing Juice |
| Corporate Conduct | Internal | Passing Juice |
| Politics | Internal | Passing Juice |
| Sustainability Indexes | Internal | Passing Juice |
| Sustainability Reporting | Internal | Passing Juice |
| Voluntary Initiatives | Internal | Passing Juice |
| Circularity | Internal | Passing Juice |
| Climate Change | Internal | Passing Juice |
| Ecolabels | Internal | Passing Juice |
| Forests | Internal | Passing Juice |
| Palm Oil | Internal | Passing Juice |
| Pollution | Internal | Passing Juice |
| Human Rights | Internal | Passing Juice |
| Irresponsible Marketing | Internal | Passing Juice |
| Military Involvement | Internal | Passing Juice |
| Product Safety | Internal | Passing Juice |
| Water Security | Internal | Passing Juice |
| Workers Rights | Internal | Passing Juice |
| ABOUT | Internal | Passing Juice |
| Introduction | Internal | Passing Juice |
| About us | Internal | Passing Juice |
| 5 Principles | Internal | Passing Juice |
| Why Shop Ethically? | Internal | Passing Juice |
| App & book | Internal | Passing Juice |
| FAQ | Internal | Passing Juice |
| ISSUES | Internal | Passing Juice |
| COMPANIES | Internal | Passing Juice |
| Copyright | Internal | Passing Juice |
| Disclaimer | Internal | Passing Juice |
| Privacy | Internal | Passing Juice |
| DONATE | Internal | Passing Juice |
| Sign up for our newsletter | Internal | Passing Juice |
| Volunteer | Internal | Passing Juice |
| Contact us | Internal | Passing Juice |
| Cage Undefined | External | Passing Juice |
SEO Keywords
Keywords Cloud
baby stores paper open issues games brands cleaners care food
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
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| food | 15 |  |
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| issues | 14 | |
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| games | 14 | |
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| care | 13 | |
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| open | 12 | |
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Usability
Url
Domain : ethical.org.au
Length : 14
Favicon
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Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
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Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
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Deprecated HTML
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Speed Tips
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Excellent, your website doesn't use nested tables. |
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Perfect. No inline css has been found in HTML tags! |
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Perfect, your website has few JavaScript files. |
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Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
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Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://ethical.org.au/sitemap.xml |
Robots.txt
https://ethical.org.au/robots.txt
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Analytics
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