Website review ems.com
Eastern Mountain Sports – EMS
Generated on March 11 2026 07:10 AM
Old data? UPDATE !
The score is 55/100
SEO Content
Title
Eastern Mountain Sports – EMS
Length : 29
Perfect, your title contains between 10 and 70 characters.
Description
Eastern Mountain Sports is the premier outdoor retailer focused on inspiring happiness by connecting people with nature and each other. Founded in 1967, the company has over 50 years of heritage in providing quality, affordable gear to nature enthusiasts of all ages, and a rich history of supporting causes that protect and preserve the outdoors. With stores across the Northeast, Eastern Mountain Sports is committed to ensuring adventure is accessible to all.
Length : 462
Ideally, your meta description should contain between 70 and 160 characters (spaces included). Use this free tool to calculate text length.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| site_name | EMS |
| url | https://www.ems.com/ |
| title | Eastern Mountain Sports |
| type | website |
| description | Eastern Mountain Sports is the premier outdoor retailer focused on inspiring happiness by connecting people with nature and each other. Founded in 1967, EMS has over 50 years of heritage in providing quality, affordable gear to nature enthusiasts of all ages, and a rich history. |
| image | http://www.ems.com/cdn/shop/files/EMS_Logo_C3_500x250_1949abb0-816f-4467-8738-f7f00c9b1f20.jpg?crop=center&height=1200&v=1744983974&width=1200 |
| image:secure_url | https://www.ems.com/cdn/shop/files/EMS_Logo_C3_500x250_1949abb0-816f-4467-8738-f7f00c9b1f20.jpg?crop=center&height=1200&v=1744983974&width=1200 |
| image:width | 2084 |
| image:height | 1042 |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 7 | 0 | 0 | 0 | 0 |
- [H1]
- [H2] Your cart
- [H2] Get our latest offers
- [H2] Customer Care
- [H2] Useful Links
- [H2] About EMS
- [H2] Choose options
- [H2] How our pricing works
Images
We found 1 images on this web page.
Good, most or all of your images have alt attributes.
Text/HTML Ratio
Ratio : 1%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 27 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Skip to content | Internal | Passing Juice |
| MENS | Internal | Passing Juice |
| WOMENS | Internal | Passing Juice |
| KIDS | Internal | Passing Juice |
| FOOTWEAR | Internal | Passing Juice |
| CAMP & HIKE | Internal | Passing Juice |
| ACTIVITIES | Internal | Passing Juice |
| BRANDS | Internal | Passing Juice |
| SALE & OUTLET | Internal | Passing Juice |
| Start shopping | Internal | Passing Juice |
| Details | Internal | Passing Juice |
| STORE LOCATOR | Internal | Passing Juice |
| GO TO HELP CENTER | Internal | Passing Juice |
| Contact | Internal | Passing Juice |
| Track My Order | External | Passing Juice |
| Loyalty Rewards | Internal | Passing Juice |
| Affiliate Program | Internal | Passing Juice |
| Work For Us | External | Passing Juice |
| Shipping | Internal | Passing Juice |
| Returns | Internal | Passing Juice |
| About Us | Internal | Passing Juice |
| Terms of Service | Internal | Passing Juice |
| Privacy Policy | Internal | Passing Juice |
| Return Policy | Internal | Passing Juice |
| Eastern Mountain Sports | Internal | Passing Juice |
| Back to top | Internal | Passing Juice |
| View cart | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
mountain customers comparable own value cart close price often eastern
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| price | 4 |  |
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| close | 3 | |
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| eastern | 2 |  |
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| cart | 2 | |
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| mountain | 2 | |
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Usability
Url
Domain : ems.com
Length : 7
Favicon
Great, your website has a favicon.
Printability
Great. We have found a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Too bad, your website has too many CSS files (more than 4). |
|
Too bad, your website has too many JS files (more than 6). |
|
Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
|
Apple Icon |
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Meta Viewport Tag |
|
Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.ems.com/sitemap.xml |
Robots.txt
https://ems.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.