Website review emandfriends.com
Em & Friends Greeting Cards & Gifts, founded by Emily McDowell
Generated on March 16 2026 20:42 PM
Old data? UPDATE !
The score is 54/100
SEO Content
Title
Em & Friends Greeting Cards & Gifts, founded by Emily McDowell
Length : 62
Perfect, your title contains between 10 and 70 characters.
Description
Greeting cards, postcards, fill-in books & gifts for real relationships. Women-owned and founded by Emily McDowell, creator of bestselling Empathy Cards.
Length : 153
Great, your meta description contains between 70 and 160 characters.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| site_name | Em & Friends |
| url | https://emandfriends.com/ |
| title | Em & Friends Greeting Cards & Gifts, founded by Emily McDowell |
| type | website |
| description | Greeting cards, postcards, fill-in books & gifts for real relationships. Women-owned and founded by Emily McDowell, creator of bestselling Empathy Cards. |
| image | https://cdn.shopify.com/s/files/1/0527/2397/files/EMF_GMC_Logo_2000x1000_9070f116-b8f7-441d-81a3-73f29161f379.png?v=1629035255 |
| image:secure_url | https://cdn.shopify.com/s/files/1/0527/2397/files/EMF_GMC_Logo_2000x1000_9070f116-b8f7-441d-81a3-73f29161f379.png?v=1629035255 |
| image:width | 2000 |
| image:height | 1000 |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 2 | 4 | 0 | 3 | 0 | 0 |
- [H1] Em & Friends
- [H1] Em & Friends
- [H2] Greeting cards and gifts for the relationships we really have.
- [H2] Empathy Cards
- [H2] Meet the Friends
- [H2] IN THE PRESS
- [H4] Company
- [H4] Customer Service
- [H4] Hachette Book Group
Images
We found 35 images on this web page.
19 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 12%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
SEO Links
URL Rewrite
Bad. Your links have query string.
Underscores in the URLs
We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links
We found a total of 70 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Skip to content | Internal | Passing Juice |
| Greeting Cards | Internal | Passing Juice |
| By Type | Internal | Passing Juice |
| Boxed Card Sets | Internal | Passing Juice |
| Postcard Books | Internal | Passing Juice |
| Individual Cards | Internal | Passing Juice |
| Bestsellers | Internal | Passing Juice |
| Bestselling Cards | Internal | Passing Juice |
| Best Friends | Internal | Passing Juice |
| Empathy Cards & Gifts | Internal | Passing Juice |
| Personalized Gifts | Internal | Passing Juice |
| Wishes for You Cards & Gifts | Internal | Passing Juice |
| Anniversary & Love | Internal | Passing Juice |
| Birthday | Internal | Passing Juice |
| Cancer | Internal | Passing Juice |
| Congrats & Grad | Internal | Passing Juice |
| Friendship & Encouragement | Internal | Passing Juice |
| Father's Day | Internal | Passing Juice |
| Menopause | Internal | Passing Juice |
| Mental Health | Internal | Passing Juice |
| Mother's Day | Internal | Passing Juice |
| Thank You | Internal | Passing Juice |
| Valentine's Day | Internal | Passing Juice |
| Wedding | Internal | Passing Juice |
| Not Cards | Internal | Passing Juice |
| Decks | Internal | Passing Juice |
| Fill-in-the-Blank Books | Internal | Passing Juice |
| Journals | Internal | Passing Juice |
| Notepads | Internal | Passing Juice |
| Organizers | Internal | Passing Juice |
| Pencils | Internal | Passing Juice |
| Read Me When Letters | Internal | Passing Juice |
| Stationery | Internal | Passing Juice |
| Sticky Notes | Internal | Passing Juice |
| Tote Bags | Internal | Passing Juice |
| Vouchers | Internal | Passing Juice |
| Washi Tape | Internal | Passing Juice |
| Friends | Internal | Passing Juice |
| Barry Lee | Internal | Passing Juice |
| Carvell Wallace | Internal | Passing Juice |
| Elizabeth Gilbert | Internal | Passing Juice |
| Jessica Swift | Internal | Passing Juice |
| Julia Rothman | Internal | Passing Juice |
| Lisa Congdon | Internal | Passing Juice |
| Nora McInerny | Internal | Passing Juice |
| New | Internal | Passing Juice |
| Our Story | Internal | Passing Juice |
| Valentine's Day | Internal | Passing Juice |
| Log in | Internal | Passing Juice |
| Create account | Internal | Passing Juice |
| Collections | External | Passing Juice |
| Graduation | Internal | Passing Juice |
| Love | Internal | Passing Juice |
| Pandemic Cards | Internal | Passing Juice |
| Sympathy | Internal | Passing Juice |
| Who's EM? | Internal | Passing Juice |
| Blog | Internal | Passing Juice |
| Careers | External | Passing Juice |
| Shipping | Internal | Passing Juice |
| Returns | Internal | Passing Juice |
| FAQ | Internal | Passing Juice |
| Privacy Policy | External | Passing Juice |
| Em & Friends | Internal | Passing Juice |
| Hachette Book Group | External | Passing Juice |
| Knock Knock | External | Passing Juice |
| Page-a-Day | External | Passing Juice |
| Privacy Policy | Internal | Passing Juice |
| Terms of Use | Internal | Passing Juice |
| contact us | Internal | Passing Juice |
| {{name}} | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
books postcard gifts search friends valentines cards bestsellers empathy day
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| cards | 19 |  |
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| empathy | 9 | |
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| day | 8 | |
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| friends | 8 | |
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| gifts | 7 | |
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Usability
Url
Domain : emandfriends.com
Length : 16
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Great, your website has few CSS files. |
|
Too bad, your website has too many JS files (more than 6). |
|
Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
|
Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://emandfriends.com/sitemap.xml |
Robots.txt
https://emandfriends.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
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