Website review debeersgroup.com
De Beers Group
Generated on March 06 2026 18:12 PM
Old data? UPDATE !
The score is 43/100
SEO Content
Title
De Beers Group
Length : 14
Perfect, your title contains between 10 and 70 characters.
Description
The world's leading diamond company, with unrivalled expertise in the exploration, mining and marketing of rough diamonds driving it forward since 1888.
Length : 152
Great, your meta description contains between 70 and 160 characters.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| image | https://www.debeersgroup.com/~/media/Images/D/DeBeers-V2/logo/debeers-ogimage.jpg |
| type | website |
| title | Home |
| site_name | De Beers Group |
| url | https://www.debeersgroup.com/ |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 17 | 18 | 0 | 0 | 0 |
- [H1] THE WORLD’S LEADING DIAMOND COMPANY
- [H2] About us
- [H2] Our Business
- [H2] SUSTAINABILITY & ETHICS
- [H2] News & Insights
- [H2] Careers
- [H2] The Desert Diamond Beacon
- [H2] FORGING A BRIGHTER FUTURE
- [H2] NEWS & INSIGHTS
- [H2] THE JOURNEY OF A NATURAL DIAMOND
- [H2] Our impact at a glance
- [H2] Creating a meaningful impact
- [H2] Driving Innovation Across the Diamond Industry
- [H2] Shape your future
- [H2] Site services
- [H2] Group websites
- [H2] Alerts
- [H2] Connect
- [H3] Enhancing transparency of diamond provenance
- [H3] Supporting brighter futures through diamonds
- [H3] Restoring and protecting biodiversity
- [H3] Innovative thinking and pioneering partnerships
- [H3] OUR SUSTAINABILITY STRATEGY
- [H3] PIONEERING SUPERMATERIALS FOR A TECHNOLOGICAL FUTURE
- [H3] WORLD-LEADING DIAMOND TRACEABILITY TECHNOLOGY
- [H3] BEST-IN-CLASS MINING & DISCOVERY TECHNOLOGY
- [H3] PIONEERING SUPERMATERIALS FOR A TECHNOLOGICAL FUTURE
- [H3] DIAMOND EXPERTISE FOR UNMATCHED QUALITY
- [H3] WORLD-LEADING DIAMOND TRACEABILITY TECHNOLOGY
- [H3] BEST-IN-CLASS MINING & DISCOVERY TECHNOLOGY
- [H3] DIAMOND EXPERTISE FOR UNMATCHED QUALITY
- [H3] Explore the world of De Beers London
- [H3] Finance
- [H3] Mining & Exploration
- [H3] People
- [H3] Diamond Sales
Images
We found 80 images on this web page.
31 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 6%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links
We found a total of 57 links including 1 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| skip to main content | Internal | Passing Juice |
| Media | External | Passing Juice |
| Careers | Internal | Passing Juice |
| Contact | Internal | Passing Juice |
| About us | Internal | Passing Juice |
| At a glance | Internal | Passing Juice |
| Purpose, values and ambition | Internal | Passing Juice |
| Our history | Internal | Passing Juice |
| Our strategy | Internal | Passing Juice |
| Leadership | Internal | Passing Juice |
| Corporate governance | Internal | Passing Juice |
| Board & committees | Internal | Passing Juice |
| Policies | Internal | Passing Juice |
| Our business | Internal | Passing Juice |
| Mining & discovery | Internal | Passing Juice |
| Diamond trading | Internal | Passing Juice |
| Brands & diamond desirability | Internal | Passing Juice |
| Talent Unearthed | Internal | Passing Juice |
| Synthetic diamonds | Internal | Passing Juice |
| Sustainability | Internal | Passing Juice |
| Climate | Internal | Passing Juice |
| Nature | Internal | Passing Juice |
| Livelihoods | Internal | Passing Juice |
| Provenance & industry leadership | Internal | Passing Juice |
| Partnering with host countries | Internal | Passing Juice |
| Best Practice Principles | Internal | Passing Juice |
| Business ethics | Internal | Passing Juice |
| Reports, data & policies | Internal | Passing Juice |
| News & Insights | Internal | Passing Juice |
| Latest Group news | Internal | Passing Juice |
| News from our businesses and markets | Internal | Passing Juice |
| Stories & insights | Internal | Passing Juice |
| Reports & results | Internal | Passing Juice |
| Production reports | Internal | Passing Juice |
| Reports library | Internal | Passing Juice |
| Why join us | Internal | Passing Juice |
| Current vacancies | Internal | Passing Juice |
| - | Internal | Passing Juice |
| - | Internal | Passing Juice |
| - | Internal | Passing Juice |
| - | Internal | Passing Juice |
| - | Internal | Passing Juice |
| - | Internal | Passing Juice |
| Terms of use | Internal | Passing Juice |
| De Beers Canada Statement on Fighting Forced Labour & Child Labour in Supply Chains | Internal | Passing Juice |
| De Beers London | External | Passing Juice |
| Forevermark | External | Passing Juice |
| Global Sightholder Sales | Internal | Passing Juice |
| Element Six | External | Passing Juice |
| De Beers Institute of Diamonds | External | Passing Juice |
| A Diamond is Forever | External | Passing Juice |
| Origin - De Beers Group | Internal | Passing Juice |
| GemFair | External | Passing Juice |
| Diamond Education | External | Passing Juice |
| De Beers Group Verification | Internal | Passing Juice |
| The Big Hole | External | Passing Juice |
| Upstream Technology | External | Passing Juice |
SEO Keywords
Keywords Cloud
news business sustainability reports close button menu strategy insights diamond
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| diamond | 6 |  |
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| news | 5 | |
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| business | 5 | |
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| button | 5 | |
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| menu | 5 | |
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Usability
Url
Domain : debeersgroup.com
Length : 16
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
You have not specified the document's charset. Use this free meta tags generator to declare document's charset.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Warning! At least one email address has been found in the plain text. Use free antispam protector to hide email from spammers.
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Too bad, your website has too many CSS files (more than 4). |
|
Too bad, your website has too many JS files (more than 6). |
|
Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
|
Apple Icon |
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Meta Viewport Tag |
|
Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.debeersgroup.com/sitemap.xml |
Robots.txt
https://debeersgroup.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
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