Website review comparethemarket.com.au
Compare the Market | Compare Health Insurance, Car Insurance, Travel Insurance & More
Generated on March 07 2026 12:50 PM
Old data? UPDATE !
The score is 56/100
SEO Content
Title
Compare the Market | Compare Health Insurance, Car Insurance, Travel Insurance & More
Length : 85
Ideally, your title should contain between 10 and 70 characters (spaces included). Use this free tool to calculate text length.
Description
Compare the Market lets you compare 1,000+ products, 100+ brands across 12+ categories - all in one place. We're here to help you find better deals.
Length : 148
Great, your meta description contains between 70 and 160 characters.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| locale | en_US |
| type | website |
| title | Compare The Market | Compare Health Insurance, Car Insurance, Travel Insurance & More |
| description | Compare the Market lets you compare 1,000+ products, 100+ brands across 12+ categories - all in one place. We're here to help you find better deals. |
| url | https://www.comparethemarket.com.au/ |
| site_name | Compare the Market |
| image | https://www.comparethemarket.com.au/static-content/uploads/2023/11/ctm-logo-twitter-card.png |
| image:width | 1200 |
| image:height | 600 |
| image:type | image/png |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 7 | 1 | 0 | 0 | 0 |
- [H1] “In the cost of living crisis, it pays to compare.”
- [H2] David Koch – Economic Director
- [H2] We compare hundreds of products from a wide range of household names and underdogs
- [H2] Bills are piling up for hard working Australians
- [H2] It pays to compare
- [H2] Why compare with us?
- [H2] We believe the best decisions start with a comparison.
- [H2] As seen in the media
- [H3] SPECIAL ANNOUNCEMENT
Images
We found 46 images on this web page.
31 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 12%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 103 links including 6 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Insurance | Internal | Passing Juice |
| Car Insurance | Internal | Passing Juice |
| Home & Contents Insurance | Internal | Passing Juice |
| Health Insurance | Internal | Passing Juice |
| Travel Insurance | Internal | Passing Juice |
| Pet Insurance | Internal | Passing Juice |
| Landlord Insurance | Internal | Passing Juice |
| Life Insurance | Internal | Passing Juice |
| Income Protection Insurance | Internal | Passing Juice |
| Business Insurance | Internal | Passing Juice |
| CTP/Greenslip Insurance | Internal | Passing Juice |
| Electricity & Gas | Internal | Passing Juice |
| Electricity | Internal | Passing Juice |
| Gas | Internal | Passing Juice |
| Compare Home Loans | Internal | Passing Juice |
| My Home Loans Dashboard | Internal | Passing Juice |
| Apply Now | Internal | Passing Juice |
| Credit Score | Internal | Passing Juice |
| Property Reports | Internal | Passing Juice |
| Suburb Reports | Internal | Passing Juice |
| Borrowing Power | Internal | Passing Juice |
| Calculators | Internal | Passing Juice |
| Refinancing Guide | Internal | Passing Juice |
| Interest Rates | Internal | Passing Juice |
| Simples App | Internal | Passing Juice |
| Compare Fuel Prices | Internal | Passing Juice |
| International Money Transfers | Internal | Passing Juice |
| who we compare | Internal | Passing Juice |
| About us | Internal | Passing Juice |
| Contact us | Internal | Passing Juice |
| Careers | Internal | Passing Juice |
| Media Centre | Internal | Passing Juice |
| Meerkats | Internal | Passing Juice |
| Blog | Internal | Passing Juice |
| Sergei’s Solution Hub | Internal | Passing Juice |
| Household Budget Barometer | Internal | Passing Juice |
| Sitemap | Internal | Passing Juice |
| Financial Services Guide (General Insurance Products) | Internal | Passing Juice |
| Financial Services Guide (Life Insurance Products) | Internal | Passing Juice |
| Credit Guide | Internal | Passing Juice |
| Modern Slavery Statement | Internal | Passing Juice |
| Privacy Policy | Internal | Passing Juice |
| Website Terms of Use | Internal | Passing Juice |
| Promotions | Internal | Passing Juice |
| Complaints | Internal | Passing Juice |
| Comprehensive Car Insurance | Internal | Passing Juice |
| Third Party Fire & Theft | Internal | Passing Juice |
| Third Party Property Damage | Internal | Passing Juice |
| Car insurance for under 25s | Internal | Passing Juice |
| Car Insurance FAQs | Internal | Passing Juice |
| Renters Insurance | Internal | Passing Juice |
| Flood Insurance | Internal | Passing Juice |
| What does landlord insurance cover? | Internal | Passing Juice |
| Our guide to home and contents insurance | Internal | Passing Juice |
| Overseas Visitor Health Cover | Internal | Passing Juice |
| Extras Only Cover | Internal | Passing Juice |
| Are you covered for ambulance trips? | Internal | Passing Juice |
| Understanding waiting periods | Internal | Passing Juice |
| Domestic Travel Insurance | Internal | Passing Juice |
| Ski Holiday Travel Insurance | Internal | Passing Juice |
| Seniors guide to travel insurance | Internal | Passing Juice |
| Cat Insurance | Internal | Passing Juice |
| Dog Insurance | Internal | Passing Juice |
| Types of pet insurance | Internal | Passing Juice |
| What you need to know about pet cover | Internal | Passing Juice |
| TPD insurance | Internal | Passing Juice |
| Trauma Insurance | Internal | Passing Juice |
| Life insurance for families | Internal | Passing Juice |
| How your health affects life insurance | Internal | Passing Juice |
| Life Insurance FAQs | Internal | Passing Juice |
| Types of income protection | Internal | Passing Juice |
| Process for getting covered | Internal | Passing Juice |
| How income protection payouts work | Internal | Passing Juice |
| Public Liability Insurance | Internal | Passing Juice |
| Professional Indemnity Insurance | Internal | Passing Juice |
| What is Business Insurance? | Internal | Passing Juice |
| Types of Business Insurance | Internal | Passing Juice |
| Business Insurance by industry | Internal | Passing Juice |
| Dealing with bill shock | Internal | Passing Juice |
| Gas saving tips | Internal | Passing Juice |
| Connecting utilities when moving | Internal | Passing Juice |
| Switching energy providers | Internal | Passing Juice |
| Business Energy | Internal | Passing Juice |
| Business Electricity & Gas | Internal | Passing Juice |
| Business Gas | Internal | Passing Juice |
| Green Energy Options | Internal | Passing Juice |
| ACT Compare Electricity | Internal | Passing Juice |
| NSW Compare Electricity | Internal | Passing Juice |
| QLD Compare Electricity | Internal | Passing Juice |
| SA Compare Electricity | Internal | Passing Juice |
| VIC Compare Electricity | Internal | Passing Juice |
| Mortgages made Simples | Internal | Passing Juice |
| Providers | Internal | Passing Juice |
| What is an online mortgage broker | Internal | Passing Juice |
| Home loan process | Internal | Passing Juice |
| First home buyer | Internal | Passing Juice |
| What is refinancing | Internal | Passing Juice |
| Home loan pre-approval | Internal | Passing Juice |
| Stamp duty calculator | Internal | Passing Juice |
| Frequently asked questions | Internal | Passing Juice |
| Send money to the UK | Internal | Passing Juice |
| Send money to the USA | Internal | Passing Juice |
| Send money to India | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
products insurance compare guide loans money electricity home life business
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| insurance | 70 |  |
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| compare | 26 | |
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| home | 20 | |
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| electricity | 12 | |
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| business | 11 | |
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Usability
Url
Domain : comparethemarket.com.au
Length : 23
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Warning! At least one email address has been found in the plain text. Use free antispam protector to hide email from spammers.
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Great, your website has few CSS files. |
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Perfect, your website has few JavaScript files. |
|
Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
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Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.comparethemarket.com.au/sitemap_index.xml |
| https://www.comparethemarket.com.au/post-sitemap.xml |
| https://www.comparethemarket.com.au/page-sitemap.xml |
| https://www.comparethemarket.com.au/category-sitemap.xml |
| https://www.comparethemarket.com.au/news-sitemap.xml |
| https://www.comparethemarket.com.au/video-sitemap.xml |
Robots.txt
https://comparethemarket.com.au/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
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