Website review beautycounter.com
Counter: The Leader of the Clean Beauty Revolution
Generated on March 05 2026 05:04 AM
Old data? UPDATE !
The score is 42/100
SEO Content
Title
Counter: The Leader of the Clean Beauty Revolution
Length : 50
Perfect, your title contains between 10 and 70 characters.
Description
Discover Counter, leading the standard of clean beauty. Shop our high performing, safer skincare & cosmetics products. Proven results. Do beauty better.
Length : 152
Great, your meta description contains between 70 and 160 characters.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| site_name | Counter |
| url | https://www.counter.com/ |
| title | Counter: The Leader of the Clean Beauty Revolution |
| type | website |
| description | Discover Counter, leading the standard of clean beauty. Shop our high performing, safer skincare & cosmetics products. Proven results. Do beauty better. |
| image | //www.counter.com/cdn/shop/files/Social_Image_1.jpg?crop=center&height=628&v=1750430894&width=1200 |
| image:secure_url | //www.counter.com/cdn/shop/files/Social_Image_1.jpg?crop=center&height=628&v=1750430894&width=1200 |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 13 | 6 | 0 | 0 | 0 |
- [H1] BLUSH. BRONZE. GLOW.
- [H2] COMPLEXION-LOVING ESSENTIALS
- [H2] The Results You Want. The Ingredients You Trust.
- [H2] Mission
- [H2] Conversation
- [H2] PRODUCT
- [H2] Advocacy
- [H2] JOIN THE LOYALIST PROGRAM
- [H2] WHAT'S IN AND WHAT'S NOT
- [H2] We are what we do
- [H2] Make more of your story
- [H2] Join Our Mailing List
- [H2] Cart 0
- [H2] OrderEditing
- [H3] PRODUCT CREDIT
- [H3] BIRTHDAY REWARD
- [H3] CONNECTIONS
- [H3] EXCLUSIVE ACCESS
- [H3] Sign Up for Emails
- [H3] Edit Your Order
Images
We found 126 images on this web page.
36 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 5%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
SEO Links
URL Rewrite
Bad. Your links have query string.
Underscores in the URLs
We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links
We found a total of 23 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Skip to navigation | Internal | Passing Juice |
| Skip to content | Internal | Passing Juice |
| Skip to footer | Internal | Passing Juice |
| Skip Shade selection | Internal | Passing Juice |
| Skip Shade selection | Internal | Passing Juice |
| Terms | Internal | Passing Juice |
| Privacy Policy | Internal | Passing Juice |
| Ingredients | Internal | Passing Juice |
| Loyalist Program | External | Passing Juice |
| Become a Brand Partner | Internal | Passing Juice |
| Find A Brand Partner | Internal | Passing Juice |
| Visit Us | Internal | Passing Juice |
| Sign In | Internal | Passing Juice |
| Order Tracking | Internal | Passing Juice |
| Frequently Asked Questions | Internal | Passing Juice |
| Shipping & Returns | Internal | Passing Juice |
| Returns Portal | External | Passing Juice |
| Contact Us | Internal | Passing Juice |
| Subscription Terms & Conditions | External | Passing Juice |
| Terms of Use | Internal | Passing Juice |
| SMS Terms of Use | Internal | Passing Juice |
| Cookie Settings | Internal | Passing Juice |
| IG | External | Passing Juice |
SEO Keywords
Keywords Cloud
makeup body cream add serum shop cart countertime all counterglow
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| body | 16 |  |
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| shop | 15 | |
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| cream | 15 | |
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| countertime | 12 | |
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| cart | 12 | |
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Usability
Url
Domain : beautycounter.com
Length : 17
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Warning! At least one email address has been found in the plain text. Use free antispam protector to hide email from spammers.
Deprecated HTML
| Deprecated tags | Occurrences |
|---|---|
| <s> | 3 |
Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Too bad, your website has too many CSS files (more than 4). |
|
Too bad, your website has too many JS files (more than 6). |
|
Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
|
Apple Icon |
|
Meta Viewport Tag |
|
Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.counter.com/sitemap.xml |
Robots.txt
https://beautycounter.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.