Website review baymard.com
Ecommerce UX Research & Best Practice Guidelines – Baymard
Generated on March 03 2026 23:13 PM
Old data? UPDATE !
The score is 53/100
SEO Content
Title
Ecommerce UX Research & Best Practice Guidelines – Baymard
Length : 58
Perfect, your title contains between 10 and 70 characters.
Description
Solve real ecommerce UX challenges with 200,000+ hours of research. Get clear answers for every decision and improve conversion with confidence.
Length : 144
Great, your meta description contains between 70 and 160 characters.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| title | Research-Backed UX Insights & Expert-Led Audits |
| site_name | Baymard Institute |
| description | Get instant access to industry-specific UX insights or speak to our researchers about our comprehensive ecommerce UX audits. Sign up free. |
| image | https://cdn.sanity.io/images/eu2al0fk/prd/ddc1f1a4a67201edc682d2028b199ab559b7c13c-1200x630.png?fit=max&auto=format |
| image:secure_url | https://cdn.sanity.io/images/eu2al0fk/prd/ddc1f1a4a67201edc682d2028b199ab559b7c13c-1200x630.png?fit=max&auto=format |
| image:width | 1200 |
| image:height | 630 |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 2 | 9 | 1 | 0 | 0 | 0 |
- [H1] Actionable Insights for Every UX Challenge
- [H1] Take the Guesswork out of UX Design with Research-Backed Insights
- [H2] Make Ecommerce UX Decisions with Evidence, Not Opinions
- [H2] UX-Query - Instant Answers to Your Toughest UX Questions
- [H2] Make Evidence-Backed Design Decisions at Speed
- [H2] Save Countless Hours on Internal Testing & Desktop Research
- [H2] Transform Your UX with an Expert-Led UX Audit
- [H2] Augment Your Team's UX Expertise with Industry-Specific Insights
- [H2] Explore All Features
- [H2] What Our Clients Say
- [H2] Latest Articles
- [H3] See how Baymard’s research supports real UX decisions
Images
We found 101 images on this web page.
4 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 5%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 58 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Direct-to-Consumer | Internal | Passing Juice |
| Luxury Goods | Internal | Passing Juice |
| Apparel & Accessories | Internal | Passing Juice |
| Footwear | Internal | Passing Juice |
| Jewelry & Watches | Internal | Passing Juice |
| Eyewear | Internal | Passing Juice |
| Home & Hardware | Internal | Passing Juice |
| Electronics & Office | Internal | Passing Juice |
| Mass Merchant | Internal | Passing Juice |
| Furniture & Home Decor | Internal | Passing Juice |
| Health & Beauty | Internal | Passing Juice |
| Sports Gear & Equipment | Internal | Passing Juice |
| Vitamins & Supplements | Internal | Passing Juice |
| Automotive Parts | Internal | Passing Juice |
| Toys, Crafts & Hobbies | Internal | Passing Juice |
| Merchandise & Print-to-Order | Internal | Passing Juice |
| Pet Food & Care | Internal | Passing Juice |
| Video Games | Internal | Passing Juice |
| Educational Reading & Books | Internal | Passing Juice |
| Digital Subscriptions & SaaS | Internal | Passing Juice |
| Telco | Internal | Passing Juice |
| ISP | Internal | Passing Juice |
| Insurance | Internal | Passing Juice |
| Online Learning | Internal | Passing Juice |
| Travel Accommodations | Internal | Passing Juice |
| Travel Tours & Experience Booking | Internal | Passing Juice |
| Flight Booking & Airlines | Internal | Passing Juice |
| Components & Machinery | Internal | Passing Juice |
| Medical & Pharma | Internal | Passing Juice |
| B2B Ecommerce | Internal | Passing Juice |
| Online Grocery | Internal | Passing Juice |
| Food Delivery & Takeout | Internal | Passing Juice |
| Beverages | Internal | Passing Juice |
| Meal Kits | Internal | Passing Juice |
| Consumables Subscriptions | Internal | Passing Juice |
| Log in | Internal | Passing Juice |
| Contact Sales | Internal | Passing Juice |
| Sign up | Internal | Passing Juice |
| GET STARTED FOR FREE | Internal | Passing Juice |
| ASK ANY UX QUESTION | Internal | Passing Juice |
| Find out more | Internal | Passing Juice |
| Learn more about Baymard | Internal | Passing Juice |
| EXPLORE Audit Services | Internal | Passing Juice |
| EXPLORE 26 INDUSTRIES | Internal | Passing Juice |
| UX BEST PRACTICE GUIDELINES | Internal | Passing Juice |
| UX-RAY | Internal | Passing Juice |
| UX-QUERY | Internal | Passing Juice |
| UX BENCHMARKING | Internal | Passing Juice |
| UX REVIEW TOOL | Internal | Passing Juice |
| RESEARCH PERSONALIZATION | Internal | Passing Juice |
| UX DESIGN EXAMPLES | Internal | Passing Juice |
| TRAINING & CERTIFICATION | Internal | Passing Juice |
| BOOK A DEMO CALL | External | Passing Juice |
| @dtelepathy | External | Passing Juice |
| @digital_darts | External | Passing Juice |
| Read all articles | Internal | Passing Juice |
| Explore Plans and Pricing | Internal | Passing Juice |
| Resources | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
insights best baymard team research experience design audit all chevron-down
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| research | 36 |  |
 |
|
|
| baymard | 28 | |
|
|
|
| audit | 22 | |
|
|
|
| design | 17 | |
|
|
|
| insights | 16 | |
|
|
|
Usability
Url
Domain : baymard.com
Length : 11
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Warning! At least one email address has been found in the plain text. Use free antispam protector to hide email from spammers.
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Too bad, your website has too many CSS files (more than 4). |
|
Too bad, your website has too many JS files (more than 6). |
|
Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
|
Apple Icon |
|
Meta Viewport Tag |
|
Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://baymard.com/sitemap.xml |
Robots.txt
https://baymard.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.