bat.com

Website review bat.com

British American Tobacco - Home

 Generated on March 06 2026 11:05 AM

Old data? UPDATE !

The score is 55/100

SEO Content

Title

British American Tobacco - Home

Length : 31

Perfect, your title contains between 10 and 70 characters.

Description

The home of BAT, a leading multi-category consumer goods company that provides tobacco and nicotine products to millions of consumers around the world.

Length : 152

Great, your meta description contains between 70 and 160 characters.

Keywords

transforming tobacco,human rights,BAT,Sustainability,British American Tobacco,global company,Investors,reduced risk,Tobacco,annual report,media,features,reporting,next generation products,news

Good, your page contains meta keywords.

Og Meta Properties

This page does not take advantage of Og Properties. This tags allows social crawler's better structurize your page. Use this free og properties generator to create them.

Headings

H1 H2 H3 H4 H5 H6
1 22 6 20 0 0
  • [H1] British American Tobacco
  • [H2] A Better Tomorrow™: Our purpose
  • [H2] A Better Tomorrow™ through strategy & action
  • [H2] A Better Tomorrow™ through science & research
  • [H2] A Better Tomorrow™ through brands & innovation
  • [H2] A Better Tomorrow™ through sustainability
  • [H2] Omni™ – Forward Thinking for a Smokeless World
  • [H2] New Categories fuelling faster transformation
  • [H2] Advancing Sustainability for A Better Tomorrow™
  • [H2] People and culture
  • [H2] 2025 Preliminary Results
  • [H2] 2025 Preliminary Results
  • [H2] Bite-sized science - Vuse
  • [H2] Bite-sized science - Vuse
  • [H2] Sustainability leadership
  • [H2] Sustainability leadership
  • [H2] Tomorrow can't wait
  • [H2] Tomorrow can't wait
  • [H2] Our purpose: To build A Better Tomorrow™
  • [H2] Our purpose: To build A Better Tomorrow™
  • [H2] Results centre
  • [H2] Annual reporting
  • [H2] Omni™ – Forward Thinking for a Smokeless World.
  • [H3] BAT publishes its 2025 Combined Annual and Sustainability Report.
  • [H3] Our transformation
  • [H3] Latest stories and features
  • [H3] Latest press releases
  • [H3] In the spotlight
  • [H3] Latest results, reports and research
  • [H4] The Smokeless Word – Mauricio Cantisani
  • [H4] Video: Chief Executive’s take on Preliminary Results 2025
  • [H4] BAT to Present at CAGNY; Reaffirming 2026 Full-Year Guidance
  • [H4] Preliminary results for the year ended 31 December 2025
  • [H4] 2025 Preliminary Results
  • [H4] Bite-sized science - Vuse
  • [H4] Sustainability leadership
  • [H4] Tomorrow can't wait
  • [H4] Our purpose: To build A Better Tomorrow™
  • [H4] Follow us
  • [H4] Current UK share price
  • [H4] Quick Links
  • [H4] Modern Slavery Statement
  • [H4] Gender Pay Report
  • [H4] Combined Annual and Sustainability Report
  • [H4] Standards of Business Conduct
  • [H4] Omni™ – Forward Thinking for a Smokeless World
  • [H4] Share price data
  • [H4] Site map
  • [H4] Contact us

Images

We found 25 images on this web page.

14 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.

Text/HTML Ratio

Ratio : 19%

Good, this page's ratio of text to HTML code is higher than 15, but lower than 25 percent.

Flash

Perfect, no Flash content has been detected on this page.

Iframe

Great, there are no Iframes detected on this page.

URL Rewrite

Good. Your links looks friendly!

Underscores in the URLs

We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.

In-page links

We found a total of 22 links including 0 link(s) to files

Anchor Type Juice
Contact us Internal Passing Juice
Careers Internal Passing Juice
Find out more Internal Passing Juice
Find out more Internal Passing Juice
Find out more Internal Passing Juice
Find out more Internal Passing Juice
Find out more Internal Passing Juice
Read more > Internal Passing Juice
Visit microsite External Passing Juice
Read more Internal Passing Juice
Read more Internal Passing Juice
Find out more Internal Passing Juice
- Internal Passing Juice
- Internal Passing Juice
Read more Internal Passing Juice
Visit microsite External Passing Juice
- Internal Passing Juice
Gender Pay Report Internal Passing Juice
Standards of Business Conduct Internal Passing Juice
Omni™ – Forward Thinking for a Smokeless World Internal Passing Juice
Share price data Internal Passing Juice
Site map Internal Passing Juice

SEO Keywords

Keywords Cloud

tomorrow smokeless better results bat reporting classcmp-text science more sustainability

Keywords Consistency

Keyword Content Title Keywords Description Headings
sustainability 30
results 21
tomorrow 19
science 15
better 14

Usability

Url

Domain : bat.com

Length : 7

Favicon

Great, your website has a favicon.

Printability

We could not find a Print-Friendly CSS.

Language

Good. Your declared language is en.

Dublin Core

This page does not take advantage of Dublin Core.

Document

Doctype

HTML 5

Encoding

Perfect. Your declared charset is UTF-8.

W3C Validity

Errors : 0

Warnings : 0

Email Privacy

Great no email address has been found in plain text!

Deprecated HTML

Deprecated tags Occurrences
<u> 1

Deprecated HTML tags are HTML tags that are no longer used. It is recommended that you remove or replace these HTML tags because they are now obsolete.

Speed Tips

Excellent, your website doesn't use nested tables.
Too bad, your website is using inline styles.
Too bad, your website has too many CSS files (more than 4).
Too bad, your website has too many JS files (more than 6).
Perfect, your website takes advantage of gzip.

Mobile

Mobile Optimization

Apple Icon
Meta Viewport Tag
Flash content

Optimization

XML Sitemap

Great, your website has an XML sitemap.

https://www.bat.com/sitemap.xml

Robots.txt

https://bat.com/robots.txt

Great, your website has a robots.txt file.

Analytics

Great, your website has an analytics tool.

   Google Analytics

PageSpeed Insights

Device
Categories

Free SEO Testing Tool

Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.