Website review asa.org.uk
Home - ASA | CAP
Generated on March 04 2026 09:15 AM
Old data? UPDATE !
The score is 53/100
SEO Content
Title
Home - ASA | CAP
Length : 16
Perfect, your title contains between 10 and 70 characters.
Description
The Advertising Standards Authority (ASA) is UK's regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP).
Length : 160
Great, your meta description contains between 70 and 160 characters.
Keywords
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Og Meta Properties
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| Property | Content |
|---|---|
| title | Home |
| type | website |
| url | https://www.asa.org.uk/ |
| description | The Advertising Standards Authority (ASA) is UK's regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP). |
| image | https://www.asa.org.uk/static/c05a1374-29fc-45c3-aeb338c496a915f4/opengraphimage_83f4e8796336604b59d7216d0ecd81a5/parallax-image-homepage-1600px2x.jpg |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 5 | 5 | 7 | 16 | 0 | 0 |
- [H1] Annual Report 2024
- [H1] Report a Scam Ad
- [H1] CAP Bitesize!
- [H1] Who we are and what we do
- [H1] Popular advice & resources
- [H2] Latest rulings
- [H2] Latest news
- [H2] Latest advice
- [H2] Useful resources
- [H2] Also of interest
- [H3] Advice and guidance
- [H3] Make a complaint
- [H3] Training & events
- [H3] Our latest news
- [H3] CAP eLearning
- [H3] Our newsletters
- [H3] Our research
- [H4] Meet our Press Team
- [H4] Published rulings
- [H4] AdviceOnline
- [H4] Issues and topics
- [H4] Our 2024 Annual Report highlights the ongoing transformation of the ASA into a preventative and proactive regulator.
- [H4] We have a Scam Ad Alert system to better protect consumers, as well as an ad reporting tool to help us act quickly. If you've seen an online scam ad, let us know.
- [H4] Our latest CAP Bitesize series helps businesses get to grips with advertising non-surgical cosmetic interventions, such as dermal fillers, teeth whitening treatments, laser or light treatments, and more.
- [H4] RTSB Ltd t/a Match Bingo
- [H4] British Gas Services Ltd t/a British Gas
- [H4] Centrica Hive Ltd t/a Hive
- [H4] International Women’s Day 2026: Progress, portrayal and the CAP Code
- [H4] Keeping Sunbed Advertising on the Sunny Side of the Code
- [H4] Thinking outside of the (loot) box
- [H4] Types of claims: General
- [H4] Remit: Country of origin
- [H4] Remit: Own websites
Images
We found 16 images on this web page.
2 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 16%
Good, this page's ratio of text to HTML code is higher than 15, but lower than 25 percent.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
We have detected underscores in your URLs. You should rather use hyphens to optimize your SEO.
In-page links
We found a total of 114 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Home | Internal | Passing Juice |
| People | Internal | Passing Juice |
| About regulation | Internal | Passing Juice |
| The work we do | Internal | Passing Juice |
| Our history | Internal | Passing Juice |
| Our ad campaign | Internal | Passing Juice |
| Careers | Internal | Passing Juice |
| Sustainability | Internal | Passing Juice |
| Meet our Press Team | Internal | Passing Juice |
| Advertising codes | Internal | Passing Juice |
| Rulings | Internal | Passing Juice |
| Independent reviews | Internal | Passing Juice |
| Non-compliant advertisers | Internal | Passing Juice |
| Sanctions | Internal | Passing Juice |
| Trading Standards referrals | Internal | Passing Juice |
| Non-compliant social media influencers | Internal | Passing Juice |
| News | Internal | Passing Juice |
| Resource library | Internal | Passing Juice |
| Bespoke Copy Advice | Internal | Passing Juice |
| Training and events | Internal | Passing Juice |
| Online Training | Internal | Passing Juice |
| Our Rulings podcasts | Internal | Passing Juice |
| CAP Bitesize | Internal | Passing Juice |
| CAP Webinars | Internal | Passing Juice |
| Research at the ASA and CAP | Internal | Passing Juice |
| Advice for businesses | Internal | Passing Juice |
| AdviceOnline | Internal | Passing Juice |
| Issues and topics | Internal | Passing Juice |
| Social and political | Internal | Passing Juice |
| Beliefs and cultural identity | Internal | Passing Juice |
| Privacy and popular culture | Internal | Passing Juice |
| Charity, education and Third sector | Internal | Passing Juice |
| Children and the vulnerable | Internal | Passing Juice |
| Claims, endorsements and testimonials | Internal | Passing Juice |
| Gender, sex and relationships | Internal | Passing Juice |
| Politics and public services | Internal | Passing Juice |
| Safety and security | Internal | Passing Juice |
| Lifestyle and living | Internal | Passing Juice |
| Alcohol | Internal | Passing Juice |
| Clothing, shoes and jewellery | Internal | Passing Juice |
| Food, drink and supplements | Internal | Passing Juice |
| Gambling | Internal | Passing Juice |
| Holidays, travel and motoring | Internal | Passing Juice |
| Home and garden | Internal | Passing Juice |
| Sports, leisure and hobbies | Internal | Passing Juice |
| Vaping, smoking and drugs | Internal | Passing Juice |
| Money and legal | Internal | Passing Juice |
| Financial products and services | Internal | Passing Juice |
| Legal and regulation | Internal | Passing Juice |
| Pricing and charges | Internal | Passing Juice |
| Promotions and competitions | Internal | Passing Juice |
| Property sales and lettings | Internal | Passing Juice |
| Recruitment and work | Internal | Passing Juice |
| Technology and environment | Internal | Passing Juice |
| Animals and farming | Internal | Passing Juice |
| Appliances, electronics and machinery | Internal | Passing Juice |
| Computers, phones and telecoms | Internal | Passing Juice |
| Delivery, construction and logistics | Internal | Passing Juice |
| Utilities, energy and environment | Internal | Passing Juice |
| Health and beauty | Internal | Passing Juice |
| Beauty products, grooming and hygiene | Internal | Passing Juice |
| Cosmetic surgery and procedures | Internal | Passing Juice |
| Health conditions | Internal | Passing Juice |
| Medical devices | Internal | Passing Juice |
| Medical procedures and services | Internal | Passing Juice |
| Medicines, remedies and therapies | Internal | Passing Juice |
| Weight and slimming | Internal | Passing Juice |
| Media channel | Internal | Passing Juice |
| Packaging and point of sale | Internal | Passing Juice |
| Online, catch-up TV and radio, in-app and in-game | Internal | Passing Juice |
| Mailings, email, phone/fax and messaging | Internal | Passing Juice |
| Cinema | Internal | Passing Juice |
| TV and radio (broadcast only) | Internal | Passing Juice |
| Poster and other out of home | Internal | Passing Juice |
| Newspapers, magazines and printed materials | Internal | Passing Juice |
| Issue | Internal | Passing Juice |
| Offensive | Internal | Passing Juice |
| Copy Advice Issue | Internal | Passing Juice |
| No Issue | Internal | Passing Juice |
| Miscellaneous/Other | Internal | Passing Juice |
| Misleading | Internal | Passing Juice |
| Harm/Irresponsibility | Internal | Passing Juice |
| Harmful | Internal | Passing Juice |
| Guide to making a complaint | Internal | Passing Juice |
| Report an online scam ad | Internal | Passing Juice |
| Complaints FAQ | Internal | Passing Juice |
| Download the Annual Report | Internal | Passing Juice |
| Learn more | Internal | Passing Juice |
| - | Internal | Passing Juice |
| - | Internal | Passing Juice |
| - | Internal | Passing Juice |
| - | Internal | Passing Juice |
| - | Internal | Passing Juice |
| - | Internal | Passing Juice |
| - | Internal | Passing Juice |
| - | Internal | Passing Juice |
| - | Internal | Passing Juice |
| Advertising Guidance - Formal CAP Guidance | Internal | Passing Juice |
| Consultations | Internal | Passing Juice |
| External | Passing Juice | |
| External | Passing Juice | |
| External | Passing Juice | |
| External | Passing Juice | |
| External | Passing Juice | |
| Contact us: | Internal | Passing Juice |
| view on map | External | Passing Juice |
| here | Internal | Passing Juice |
| Accessibility | Internal | Passing Juice |
| Privacy policy | Internal | Passing Juice |
| Cookies policy | Internal | Passing Juice |
| Unacceptable contact | Internal | Passing Juice |
| Transparency | Internal | Passing Juice |
| Cymru | Internal | Passing Juice |
| Our newsletters | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
media more news advertising scam asa latest cap february report
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| cap | 9 |  |
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| advertising | 8 | |
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| news | 6 | |
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| media | 5 | |
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| latest | 4 | |
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Usability
Url
Domain : asa.org.uk
Length : 10
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
You have not specified the language. Use this free meta tags generator to declare the intended language of your website.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
You have not specified the document's charset. Use this free meta tags generator to declare document's charset.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
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Excellent, your website doesn't use nested tables. |
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Too bad, your website is using inline styles. |
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Too bad, your website has too many CSS files (more than 4). |
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Too bad, your website has too many JS files (more than 6). |
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Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
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Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.asa.org.uk/sitemap.xml |
Robots.txt
https://asa.org.uk/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
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