Website review allwyn.co.uk
Allwyn UK
Generated on April 05 2026 01:23 AM
Old data? UPDATE !
The score is 56/100
SEO Content
Title
Allwyn UK
Length : 9
Ideally, your title should contain between 10 and 70 characters (spaces included). Use this free tool to calculate text length.
Description
We are Allwyn UK, the operator of The National Lottery.
Length : 55
Ideally, your meta description should contain between 70 and 160 characters (spaces included). Use this free tool to calculate text length.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| type | website |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 7 | 6 | 1 | 3 | 0 |
- [H1] We are Allwyn UK, the operator of The National Lottery
- [H2] Our ambition
- [H2] How we work
- [H2] The best games and experiences
- [H2] Creating social value
- [H2] Player Protection
- [H2] About us
- [H2] Latest news
- [H3] New Allwyn UK policy gives parents of critically ill children 12 weeks’ paid leave
- [H3] A new generation of players, bigger winners and more funds for Good Causes: Allwyn delivers biggest transformation of The National Lottery in 30 years
- [H3] Allwyn launches Studio 59, a new inhouse creative and content studio for the National Lottery
- [H3] Allwyn appoints Director of Games as it drives innovation of The National Lottery
- [H3] Allwyn Rewards 11 National Lottery Retailers With £21,000 for Outstanding in-store Execution
- [H3] Allwyn launches the £5 Deal or No Deal National Lottery Scratchcard, bringing gameshow excitement directly to retail
- [H4] Leading global lottery operator
- [H5] Legal
- [H5] Company
- [H5] Resources
Images
We found 7 images on this web page.
1 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 6%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Too Bad, you have Iframes on the web pages, this mean that content in an Iframe cannot be indexed.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 15 links including 1 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Skip to Main content | Internal | Passing Juice |
| About us | Internal | Passing Juice |
| Governance | Internal | Passing Juice |
| Reporting | Internal | Passing Juice |
| How We Operate | Internal | Passing Juice |
| Social Value | Internal | Passing Juice |
| Participant Protection | Internal | Passing Juice |
| Contact | Internal | Passing Juice |
| Careers | Internal | Passing Juice |
| Career Benefits | Internal | Passing Juice |
| Job Board | Internal | Passing Juice |
| Modern Slavery Statement | External | Passing Juice |
| Terms and Conditions | Internal | Passing Juice |
| Privacy Policy | Internal | Passing Juice |
| Cookie Policy | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
operate allwyn how more operator lottery national updates social value
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| lottery | 16 |  |
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| national | 14 | |
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| allwyn | 14 | |
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| more | 10 | |
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| operator | 7 | |
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Usability
Url
Domain : allwyn.co.uk
Length : 12
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Warning! At least one email address has been found in the plain text. Use free antispam protector to hide email from spammers.
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
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Too bad, your website is using inline styles. |
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Great, your website has few CSS files. |
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Too bad, your website has too many JS files (more than 6). |
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Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
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Apple Icon |
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Meta Viewport Tag |
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Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://www.allwyn.co.uk/sitemap.xml |
Robots.txt
https://allwyn.co.uk/robots.txt
Great, your website has a robots.txt file.
Analytics
Great, your website has an analytics tool.
Google Analytics |
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.