Website review aboutface.com
about-face: High-performance, vegan + clean beauty products by Halsey
Generated on March 29 2026 14:49 PM
Old data? UPDATE !
The score is 54/100
SEO Content
Title
about-face: High-performance, vegan + clean beauty products by Halsey
Length : 69
Perfect, your title contains between 10 and 70 characters.
Description
Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey. Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention, for all stages of life. Always vegan, cruelty-free + cleanly formulated.
Length : 274
Ideally, your meta description should contain between 70 and 160 characters (spaces included). Use this free tool to calculate text length.
Keywords
Very bad. We haven't found meta keywords on your page. Use this free online meta tags generator to create keywords.
Og Meta Properties
Good, your page take advantage of Og Properties.
| Property | Content |
|---|---|
| site_name | about-face |
| url | https://aboutface.com/ |
| title | about-face: High-performance, vegan + clean beauty products by Halsey |
| type | website |
| description | Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey. Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention, for all stages of life. Always vegan, cruelty-free + cleanly formulated. |
| image | https://aboutface.com/cdn/shop/files/Scribble_about-face_Logo.jpg?v=1753131549 |
| image:secure_url | https://aboutface.com/cdn/shop/files/Scribble_about-face_Logo.jpg?v=1753131549 |
| image:width | 5075 |
| image:height | 2692 |
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
| 1 | 4 | 14 | 0 | 1 | 0 |
- [H1] About_Face
- [H2] complexion cult-faves
- [H2] shimmery af
- [H2] As seen on social
- [H2] WANT MORE EXCLUSIVE CONTENT?
- [H3] Search
- [H3] Top searches
- [H3] ABOUT_THE EYES
- [H3] ABOUT_THE FACE
- [H3] ABOUT_THE CHEEKS
- [H3] ABOUT_THE LIPS
- [H3] Shop
- [H3] About
- [H3] Help
- [H3] Shop
- [H3] About
- [H3] Help
- [H3] Cart(0)
- [H3] Your bag is empty
- [H5] Lip Color Butter in 4 Fresh Tones
Images
We found 214 images on this web page.
5 alt attributes are empty or missing. Add alternative text so that search engines can better understand the content of your images.
Text/HTML Ratio
Ratio : 3%
This page's ratio of text to HTML code is below 15 percent, this means that your website probably needs more text content.
Flash
Perfect, no Flash content has been detected on this page.
Iframe
Great, there are no Iframes detected on this page.
SEO Links
URL Rewrite
Good. Your links looks friendly!
Underscores in the URLs
Perfect! No underscores detected in your URLs.
In-page links
We found a total of 32 links including 0 link(s) to files
| Anchor | Type | Juice |
|---|---|---|
| Bestsellers | Internal | Passing Juice |
| ALL | Internal | Passing Juice |
| Shade Matching Quiz | Internal | Passing Juice |
| My Account | External | Passing Juice |
| Customer Support | Internal | Passing Juice |
| FAQS | External | Passing Juice |
| THE ILLUSIONIST | Internal | Passing Juice |
| SUPPORTING ACT | Internal | Passing Juice |
| COOLING CHROMES | Internal | Passing Juice |
| SHIMMERSTICK | Internal | Passing Juice |
| CHERRY PICK LIP SHIMMER | Internal | Passing Juice |
| SHADOW | Internal | Passing Juice |
| LINER | Internal | Passing Juice |
| MASCARA | Internal | Passing Juice |
| BROW | Internal | Passing Juice |
| SHOP ALL EYE | Internal | Passing Juice |
| LINER | Internal | Passing Juice |
| MATTE | Internal | Passing Juice |
| GLOSS | Internal | Passing Juice |
| BALM | Internal | Passing Juice |
| SHOP ALL LIP | Internal | Passing Juice |
| FOUNDATION | Internal | Passing Juice |
| POWDER | Internal | Passing Juice |
| BRONZER | Internal | Passing Juice |
| BLUSH | Internal | Passing Juice |
| HIGHLIGHTER | Internal | Passing Juice |
| SHOP ALL FACE | Internal | Passing Juice |
| SHOP COLLECTION | Internal | Passing Juice |
| OUR STORY | Internal | Passing Juice |
| Terms of use | Internal | Passing Juice |
| Privacy policy | Internal | Passing Juice |
| Continue shopping | Internal | Passing Juice |
SEO Keywords
Keywords Cloud
liner all face eye mascara shop lip free shadow shipping
Keywords Consistency
| Keyword | Content | Title | Keywords | Description | Headings |
|---|---|---|---|---|---|
| lip | 11 |  |
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| shop | 11 | |
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| all | 10 | |
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| eye | 8 | |
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| face | 7 | |
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Usability
Url
Domain : aboutface.com
Length : 13
Favicon
Great, your website has a favicon.
Printability
We could not find a Print-Friendly CSS.
Language
Good. Your declared language is en.
Dublin Core
This page does not take advantage of Dublin Core.
Document
Doctype
HTML 5
Encoding
Perfect. Your declared charset is UTF-8.
W3C Validity
Errors : 0
Warnings : 0
Email Privacy
Great no email address has been found in plain text!
Deprecated HTML
Great! We haven't found deprecated HTML tags in your HTML.
Speed Tips
|
Excellent, your website doesn't use nested tables. |
|
Too bad, your website is using inline styles. |
|
Too bad, your website has too many CSS files (more than 4). |
|
Too bad, your website has too many JS files (more than 6). |
|
Perfect, your website takes advantage of gzip. |
Mobile
Mobile Optimization
|
Apple Icon |
|
Meta Viewport Tag |
|
Flash content |
Optimization
XML Sitemap
Great, your website has an XML sitemap.
| https://aboutface.com/sitemap.xml |
Robots.txt
https://aboutface.com/robots.txt
Great, your website has a robots.txt file.
Analytics
Missing
We didn't detect an analytics tool installed on this website.
Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.
PageSpeed Insights
Device
Categories
Free SEO Testing Tool
Free SEO Testing Tool is a free SEO tool which provides you content analysis of the website.