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Interview
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The Science of Slumber: Nathalie Walton and the New Voice of BetterSleep
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Roastbrief
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TRESemmé Launches The Devil Wears Prada 2 A-List Collection Campaign with Fashion Week–Set Oscars Commercial Featuring Christian Siriano & Paige DeSorbo
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Ram Dakota returns to Brazil anchored in legacy and power
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The Moving Brush: Lua Voigt and the New Narrative at Surreal Hotel Arts
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Plenitude and TBWA\Italy light up children’s nights with the first book to beat the fear of the dark, designed to be read only in the dark
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Awards and Events
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Serena Williams and Reckitt Catalyst Champion Health Equity at SXSW 2026
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O2 unveils an innovative new campaign to spotlight the launch of its satellite-to-mobile service
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Megane E-Tech electric – Electrifying
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WPP dominates WARC Media 100 for ninth consecutive year
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Mr Motivator and Leo UK Partner to Launch Charity Bed Bank
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Leo UK celebrates the power of consistency in new Premier Inn campaign ‘You Know What You’re Getting’
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Cannes Lions honours Susan Credle as its Lion of St Mark
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VML Thailand Named Thailand’s Agency of the Year at Spikes Asia 2026 with Grand Prix Win
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Clarity emerging as a competitive edge in crowded FMCG markets
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“JUST EVOLVE” The R-word belongs in the past. Stop using it. Just evolve!
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Apple TV’s “Margo’s Got Money Troubles” opens SXSW with world premiere event for highly anticipated new series starring and executive produced by Elle Fanning and Michelle Pfeiffer, and hailing from David E. Kelley
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Motion Sickness named Independent Agency of the Year at Spikes Asia, and awarded Grand Prix for Good
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The Architect of Recognition: Adam Izen and the Future of The One Club
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SXSW Panel “Sphere of Influence: Record of Culture Or Creative Compromise” Features Sonic Union Partner/ECD Halle Petro, EVP & Global Head of Sync Warner Chappell, Rich Robinson, and Grammy Award-winning Composer and Artist Victor Le Masne
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Entropico Expands U.S. Team to Power Go-to-Market for the World’s Fastest Companies
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Hellmann’s Easter Egg Hunt with Mr. Doodle
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Heinz turns viral Brazilian phrase into Oscar-season themed billboard in Hollywood
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Will Dempster, Partner & Head of Production at Mischief to Lead NYF Advertising Awards Film Craft Executive Jury
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There’s No Place Like Lowe’s
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Brands
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The 90s Favorite JELL-O Jiggler Egg Molds Are Back!
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Zevia & Party Land launch “Real Soda for Real Humans” – a staunchly anti-artificial campaign
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5W PR Expands Beauty Services with TikTok Shop-Aligned PR and Creator Amplification
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Marriott Bonvoy x Cricket World Cup
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natural bliss® Elevates Everyday Coffee Rituals with New unexplainably blissful™ Era
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Walkers Kicks Off The Countdown to FIFA World Cup 2026™ with launch of the ‘Epic Football Watch Party’ group chat, starring Alexia Putellas, Lionel Messi, Sir David Beckham, Steve Carell, and Thierry Henry
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VCCP bolsters strategic leadership team
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Scottish Widows Inspires Young Women to Invest in Themselves
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FiveTwoNine and Billion Dollar Boy Team Up with Patreon to Support Creator Attendance at Cannes Lions
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Publicis doubles down on predictive measurement with the acquisition of AdgeAI
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ZIJKANT Show the Extraordinary Lengths Women will go to for Equal Pay
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The Salvation Army Launches the World’s First Digital Thrift Store on Roblox
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Frida Shows Off “Real Boobs” on Mardi Gras Float
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Verve Media unveils AI-led SEO and search visibility tool for brands, co-developed with Rank Up
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Kia Launches “Built for the Greater” Telluride Campaign for Olympics
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Standard Life’s new campaign highlights the way we live today and the need to think differently about our journey to retirement
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404 Design & Innovation Marks First Year with Grand Clio Win and Impressive Award Streak
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VoteRiders launches new digital platform by Synoptic Office – where creativity sparks civic action
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Special Australia announces key leadership appointments to accelerate next chapter
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The Art of “AI-Native”: MC&V Redefines Creative Production with Human Judgment
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Terry Hines & Associates Acquires Award-Winning Creative Studio Modern Logic
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JK Launches as the World’s First Brand Velocity Company with Hitachi Energy as Founding Client
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Strategy in the Age of Scale: Kyle Christie and Croud’s New Vision for the US
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Advertising
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SixDegrees.org and Advertising Week Announce Second Cycle of Purpose, Produced to Create Impactful Advertising Campaigns for Six Nonprofits
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Why Claude Cowork Won’t Disrupt the Trillion‑Dollar Consumer Advertising Machine
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A loophole in advertising restrictions may help women who have experienced violence
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PMAR 2026: India’s ₹1.55 lakh crore ad market is already 60% Digital
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Digital
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Tito Ribeiro presents the social media trends for 2026
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QMS NZ and Wellington Airport Launch ‘THE WLG’
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Spotify Expands Partner Program to Win Over Video Podcasters with Greater Flexibility
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Miller Lite Introduces New Creative Platform to Kick Off 2026
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In a world of instantaneous execution and synthetic media, what the client buys is not just the frame
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2026 seems to be the synthesis of everything we have lived through in recent years
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New research finds generative AI is rapidly becoming a gatekeeper to consumer choice; why brands need to adapt now
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Executive Production as an Ecosystem Manager
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Hallyu showed the way. And what will Brazil’s wave be?
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Netcore’s E-commerce Agentic Trends Report 2026: Why Agentic Commerce Is Becoming the New Operating System for Ecommerce
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WPP: Strategy Update and 2025 Preliminary Results
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From Klimt to Calm: Vienna Translates Gold into Sound for World Sleep Day
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LEGO Turns Shanghai’s Metro Into an F1 Race Track
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HBO Releases Trailer and Official Poster for New Documentary Series ‘Naked Online: The Truth About Rose Leonel’
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JustWatch Streaming Charts: Hamnet Debuts on Peacock and Paradise Takes #1
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Sebrae Debuts Campaign for the 2026 Oscars Starring Alice Carvalho
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Major Film Studio Transforms Digital Asset Management Through New Partnership with Orange Logic
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Oscars Nominees Dominate February Streaming Charts, The Pitt, A Knight of the Seven Kingdoms, and Paradise Top TV Charts
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The Doctor Is In – And Taking Calls on Toronto’s Dating Scene
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Disney+ Home Alone Campaign Celebrating the 35th Anniversary
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Santa’s Sleigh Breaks Down at Moto Rugby as Pitstop App Helps Drivers Nationwide Prepare for the Busiest Christmas in Years
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AI
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NEWS: New Billion Dollar Boy Research Reveals Creators Both Curious and Concerned By the Rise of Digital Twins and Virtual Influencers
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Stink Studios creates a dynamic and ever-changing brand identity for new art collective, Iori Ottmann
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UNESCO launches the first Virtual Museum of stolen cultural objects with DDB Paris and makemepulse
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MAKE’s Commercial Animation Workshop 2025 Now Open for Applications
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App Launch: Innocean Berlin And RSBC London Are Turning Bedtime Stories Into Free Audiobooks For Blind Children
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New CART Index AI to close creativeeffectiveness gap in retail media
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Consumers Aren’t Ready to Let AI Tell Them What to Buy, New Billion Dollar Boy Research Shows
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Red Rooster champions Australia’s heartland in new brand campaign via Leo Australia
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Mercado Pago outdoes itself and launches piggy banks with a return of 140% of the CDI rate after Anitta’s mysterious stories
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Birds Eye launch new OOH campaign
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If the Idea Won’t Leave You Alone, Build It: Lovable Launches First-Ever Brand Campaign
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Multiply.co signs multi agency deal with the NoA group after successful pilot with NoA | Åkestam Holst
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Epoch Films Signs Directing Collective Flair
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Custom Ink’s Campaign and Brand Refresh from Mekanism
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Caraway Launches First Out-of-Home Campaign to Take on PFAS
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