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Neuroscience Of
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Neuroscience Of
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Beskrivelse
Welcome to Neuroscience Of, a blog a resource center dedicated to the neuroscience of branding, experiential marketing, consumer psychology, & other oddities of human nature. Hosted by Matt Johnson, PhD, a speaker, researcher, and neuroscientist focusing on applying psychology to marketing. He's also the best-selling author of two books: Blindsight (2020), & Branding That Means Business (2022)
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| Egenskab | Indhold |
|---|---|
| site_name | Neuroscience Of |
| title | Neuroscience Of |
| url | https://www.neuroscienceof.com |
| type | website |
| description | Welcome to Neuroscience Of, a blog a resource center dedicated to the neuroscience of branding, experiential marketing, consumer psychology, & other oddities of human nature. Hosted by Matt Johnson, PhD, a speaker, researcher, and neuroscientist focusing on applying psychology to marketing. He' |
| image | http://static1.squarespace.com/static/636c07c8356eee29c2729d60/t/64bc655bfd1ce72639560305/1690068315605/consumer+psychology+speaker+-+neuroscience+-+marketing+-+consumer+neuroscience+-+consumer+behavior+-+keynote+speaker.jpg?format=1500w |
| image:width | 1500 |
| image:height | 957 |
Overskrifter
| H1 | H2 | H3 | H4 | H5 | H6 |
| 2 | 10 | 0 | 0 | 0 | 0 |
- [H1] Matt Johnson, PhD
- [H1] Probing the Intersection of Neuroscience, Marketing, & Modern life
- [H2] Writing & Media
- [H2] Speaking and Workshops
- [H2] Research
- [H2] PHYGITAL MARKETING THROUGH THE LENS OF NEUROSCIENCE AND PHENOMENOLOGY: AN INTERPRETIVIST ACCOUNT (2024) Phygital marketing is distinguished by its focus on the quality of subjective first-personal consumer experiences, but few papers to date have explored how neuroscience can be used as a tool for exploring these inner landscapes. This paper addresses this lacuna by providing a novel perspective on "interpretivist neuroscience", and proposes ways that current neuroscientific models can be utilized as a practical methodology for addressing these questions. It clarifies interpretivist approaches to consumer neuroscience, wherein theoretical models of individual phenomenology can be combined with modern neuroimaging techniques to detect and interpret the first-person accounts of phygital experiences. We argue here that studying phygital experiences through neurophenomenology can yield insights not otherwise possible.
- [H2] ART AND THE MARKETING OF LUXURY FASHION: CAN A RENEWED BRAND PURPOSE BENEFIT THE ART WORLD? (2023) There’s a natural tension between art, and the incentives of commercialization. This conflict is especially pronounced in the world of luxury fashion. In seeking to resolve this tension, we argue that luxury brands ought to conceive of their artistic involvement through the lens of "brand purpose". If luxury fashion brands are to shape their brand purpose around a commitment to artistic creation and fostering a vital art world that provides the individual and social goods we have discussed, they will need to adopt a clear set of values representing their core identity. This paper proposes three: expanding access to create, view, and experience art; fostering creativity by providing respite from the immediate demands of the art market; and supplying inspiration to influence the public conversation about important social issues through art.
- [H2] THE ELEVATION OF LUXURY? EXPLORING THE COMMERCIAL USE OF ART AS A VEHICLE FOR SHARED VALUE (2022) Luxury brands are market-driving forces, and have the ability to be shape consumer preferences. Because of this taste-maker status, luxury brands also play an outsized role in aesthetic standards, and significantly influence the role of art in society. Here, we argue that luxury brands can harness these qualities to create shared value through art infusion and artification. And by doing so, can have an outsized impact on artistic norms and the degree to which they impact consumer psychology
- [H2] DEFINING THE PHYGITAL ADVANTAGE: APPLYING CONSUMER NEUROSCIENCE TO DIGITAL AND PHYSICAL RETAIL (2021) We bring together findings from consumer psychology, experiential marketing, and theoretical neuroscience to provide a mechanistic account for the advantages of phygital retail experiences. In particular, we explain this in terms of two complementary features: reduced “pain of payment”, as facilitated by digital purchasing technologies, and increased psychological attachment, as generated by real or simulated product experiences prior to purchase
- [H2] PSYCHOLOGICAL MECHANISMS UNDERLYING DESIGN THINKING’S IMPACT ON GUSTATORY PERCEPTION (2021) Design thinking impacts not only the development of new cuisines and culinary experiences, but also the raw perception of food itself. In this chapter, we review current practices in design thinking approaches, and provide an account for the psychological mechanisms by which this occurs, with an emphasis on unconscious mental modeling, empathy, and storytelling
- [H2] MODERN MAD MEN: MARKETING ETHICS AND THE NEUROSCIENCE OF CONSUMER AUTONOMY (2021) Modern marketing is unprecedented in its ability to shape consumer behavior, which neccessitates novel approaches to understanding it’s ethical standing. Here we draw on consumer neuroscience to develop this framework and diagnostic criteria. The argument centers on consumer autonomy, which we argue has been significantly overlooked to date. Then, drawing on decades of behavioral economics, consumer psychology, and cognitive neuroscience research, we advance a theoretical understanding of how it is diminished by modern marketing tactics, and of how such violations may be judged. Finally, we consider the implications of our analysis for regulatory practices, consumer behavior, and consumerism at large.
- [H2] PHYGITAL RETAIL: FROM PERSONALIZATION TO COLLECTIVE ACTION (2025) Digital retail environments excel at personalization but fragment shared experience into atomized realities. Physical retail provides common context but remains static and non-adaptive. This commentary argues that phygital design offers a synthesis: adaptive responsiveness within shared physical space. By integrating digital capabilities into physical environments, phygital retail can personalize experience while preserving social affordances essential for collective coordination. We develop this argument through the case of sustainable consumption, where phygital systems can make aggregate behavior visible, activate social norms, and narrow the intention-action gap. We conclude by outlining research directions for this emerging market-shaping infrastructure.
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| Anker | Type | Juice |
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| Skip to Content | Intern | Sender Juice |
| About | Intern | Sender Juice |
| Blog | Intern | Sender Juice |
| Speaking | Intern | Sender Juice |
| Contact | Intern | Sender Juice |
| A.I. Art is a Superior Product with an Inferior Brand | Intern | Sender Juice |
| Marketing Lessons from KitKit Bar on The Psychology of Co-Creation | Intern | Sender Juice |
| To Sell Sustainable Products, Go Beyond Sustainability Marketing | Intern | Sender Juice |
| BOOKS & MORE | Intern | Sender Juice |
SEO Nøgleord
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work psychology more ideas marketing events consumer business neuroscience from
Nøgleords balance
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| neuroscience | 4 | |
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| from | 4 | |
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Domæne : neuroscienceof.com
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